United States Snacks Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

United States Snacks Market Growth

An increasing number of Gen Z and millennials in the United States are adopting portion control habits, which has increased the consumption of snacks. The market analysis suggests that 90% of the population snacks multiple times in a day. Nearly 92% of the American consumers are replacing one weekly meal with snacking items, and 7% of them do not have meals. This is expected to favourably shape the United States snacks market outlook.

Impulse snack purchases are expected to continue driving the market growth. While online snack purchases soared tremendously in 2020 (accounting for 38% of overall snack sales), supermarkets and hypermarkets are expected to retain a substantial portion of the market share since they have snacks made from locally sourced ingredients.

As per the United States snacks market analysis, nearly 31% of American consumers are buying snacks for enhancing their fitness levels, with 50% preferring snacks that feature beneficial ingredients. An increasing number of consumers are demanding fibre and protein-rich snacks made from whole grains, which boast of a high number of vitamins, minerals, probiotics, antioxidants, and collagen. Low-carb gluten-free snacks fortified with calcium are also becoming exceedingly popular among consumers, thereby driving growth in market.

Key Trends and Developments

United States Snacks Market Trends

The sustained increase in the demand for dairy-based snacks is expected to drive the market expansion over the forecast period. Nearly 20% of all American consumers have increased their usage of plant-based milk, especially those aged 16-31 years. Nearly 18% of consumers have boosted their yoghurt intake due to the increasing awareness of its gut health benefits. Moreover, 17% of American consumers have boosted the consumption of cheese, especially those aged 46-64 years old, thereby driving the United States snacks market expansion.

United States Snacks Industry Segmentation

United States Snacks Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others. The Great Lakes is projected to dominate the market, representing 14% of the overall market share. Over the forecast period, the Southeast is expected to grow at a CAGR of 3.8% because of the increasing demand for frozen and baked goods in the region.

Leading Companies in the United States Snacks Market

Market players are focusing on introducing spicy flavours of snacks into the market due to increasing consumer preference for hot flavours. Moreover, snacks that can be combined in various forms are garnering significant consumer appeal over the forecast period.

Kellanova

Kellanova was founded in 1906 and is headquartered in Illinois, United States. It is engaged in manufacturing a wide range of snacks, including noodles, and cereals, among others.

General Mills, Inc.

General Mills, Inc. was founded in 1928 and is headquartered in Minnesota, United States. It is a public limit...

Mondelez International Inc.

Mondelez International Inc. was founded in 2012 and is headquartered in the Illinois, United States. It is the...

Conagra Brands, Inc.

Conagra Brands, Inc. was founded in 1919 and is headquartered in Chicago, United States. It is renowned for it...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major market players are Pepsico, Inc., Nestle S.A., Grupo Bimbo S.A.B. de C.V., The J.M. Smucker Sompany, Tyson Foods, Inc., and Mars Incorporated, Inc., among others.