United States Set-Top Box Market Report and Forecast 2024-2032

United States Set-Top Box Market Outlook

The United States set-top box market size reached approximately USD 1.74 billion in 2023. The market is estimated to grow at a CAGR of 1.3% in the forecast period of 2024-2032, reaching a value of around USD 1.96 billion by 2032.

Key Trends in the Market

A set-top box (STB), also known as a cable box, is a hardware device that converts digital signal or internet data into an analogue signal and displays it on the television screen. STB units are available in various categories, ranging from simple units to complex boxes, and offer the facility of video conferencing and home networking, among others.

• Increased adoption of OTT-based set-top boxes, which offer accessibility to OTT platforms such as Amazon Prime Video, HBO Max, Hulu, and Netflix, among others, on television screens, is one of the crucial United States set-top box market trends.

• The rising popularity of hybrid set-top boxes that offer customers the provision of viewing satellite-based or cable TV channels as well as internet-based content is another prominent trend aiding the US market expansion.

• The advent of smart STB units, which provide Wi-Fi and Bluetooth connectivity, Dolby digital sound, 1080 resolution, and can cast Android and iOS smartphones to the screen, among other smart features, also provides impetus to the United States set-top box market growth.

• STB providers are readily launching 4K Ultra HD set-top boxes that feature the latest technology standards such as AVI decoding, quad-core processor, and Bluetooth 5.0 to enhance the customer entertainment experience.

Market Analysis

Based on product, the market is divided into satellite, IPTV, cable, DTT, and OTT. On the basis of content quality, the market is bifurcated into HD and full HD and 4K and above. Based on operating system, the market is classified into Android and Linux, among others.

The United States set-top box market segmentation, on the basis of distribution channel, includes offline and online. Based on application, the market is categorised into residential and commercial. The major regional markets of set-top boxes in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States set-top box market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Commscope Holding Company Inc.

• Vantiva SA 

• HUMAX Electronics Co., Ltd.

• ZTE Corp.

• Sagemcom Broadband SAS

• Kaonmedia Co., Ltd.

• Evolution Digital, LLC

• EchoStar Corporation

• Samsung Electronics Co. Ltd.

• LG Corp.

• Others

Market Share by Content Quality

HD and full HD occupy a significant portion of the United States set-top box market share, due to their growing integration in modern STB units. This quality range offers accessibility to a broad number of channels compared to the 4K quality, which also provides a positive market outlook.

Another driving factor boosting the segment’s growth is the superior audio and video quality of HD and full HD range compared to the standard quality. Meanwhile, the 4K and above quality is expected to gain robust growth in the foreseeable future, due to growing demand for crystal clear quality viewing.

Market Share by Application

As per the United States set-top box market analysis, the residential sector accounts for a substantial market share due to the increasing proliferation of home entertainment set-ups. With the rising popularity of streaming services, the production of OTT-based set-top boxes has also witnessed an upward trend.

Moreover, the commercial sector is anticipated to witness sizeable growth in the coming years, due to the growing installation of set-top boxes in hotels, restaurants, and other public establishments to keep visitors and guests entertained.

Competitive Landscape

Commscope Holding Company Inc., established in 1976, is a communications technology provider, with its headquarters in North Carolina, the United States. The company offers a comprehensive range of professional services such as broadband and audio devices, data centres and fibre, and managed networks, among others.

Vantiva SA, founded in 1893, is a technology leader in innovative products, headquartered in Paris, France. The company offers its expertise in the fulfilment and distribution, logistics, and manufacturing sectors, among others.

HUMAX Electronics Co., Ltd. Is a consumer electronics company, incorporated in 1989 and based in Seongnam, South Korea. Its product range includes a UHD Android TV recorder, an Android TV streaming box, EV charging, and shared mobility services, among others.

Other United States set-top box market players include ZTE Corp., Sagemcom Broadband SAS, Kaonmedia Co., Ltd., Evolution Digital, LLC, EchoStar Corporation, Samsung Electronics Co. Ltd., and LG Corp., among others.

Key Highlights of the Report