United States Rice Market Report and Forecast 2024-2032

United States Rice Market Size

The United States rice market reached approximately 12.37 MMT in 2023. The market is projected to grow at a CAGR of 1.3% between 2024 and 2032, reaching a volume of around 13.89 MMT by 2032.

Key Takeaways

Rice (Oryza sativa) is a staple food crop or grain which is a major source of carbohydrates and is widely cultivated in parts of Asia and Africa. White and brown rice are two of the common rice types. White rice is known for its quality and taste whereas brown rice, which still contains bran and germ, is known for its rich nutritious profile.

The growing export of high-quality rice such as brown rice, rough rice, and parboiled rice, among others, which possess high nutritional content, is one of the major trends favouring the United States rice market growth. Around 40-45 per cent of the rice is exported from the country every year to the regions of Central America, South America, the Middle East, and the Caribbean, among others.

Key Trends and Developments

Increasing adoption modern rice farming techniques, the rising trend of sustainability, growing deployment of advanced technologies, and the development of innovative rice varieties are positively impacting the United States rice market growth

United States Rice Market Trends

Modern rice farming techniques that can reduce water consumption, conserve natural resources, reduce soil degradation, and increase overall rice production are increasingly adopted. Moreover, technological advancements and innovations are expected to lead to the creation of advanced rice varieties, surge farming efficiency, and enhance the quality of rice production, revolutionising the United States rice market development.

For instance, Riceland Foods and its farmers are adopting efficient irrigation techniques and tools in an attempt to reduce water usage in rice farming by 250 gallons by 2050.

The expansion of the rice milling and production facilities by market players to expand their product line is also positively influencing the United States rice market. For example, in May 2022, Supreme Rice, one of the leading rice mills in the country, announced a USD 16.2 million expansion project, which includes the construction of new parboil facilities in the Acadia Parish region, that will allow the company to introduce a new line of ready-to-eat rice products.

United States Rice Industry Segmentation

“United States Rice Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

White rice enjoys high popularity in the United States, attributed to its cost-effectiveness and enhanced shelf stability

White rice occupies a significant portion of the market share, owing to its easy accessibility as well as long shelf-life compared to other rice varieties. This rice type can also be easily incorporated into various cuisines, which further boosts the segment’s growth.

Additionally, brown rice is expected to gain robust growth in the coming years, due to its rising popularity among health-conscious consumers. It contains high dietary fibre compared to white rice, which gives a fuller feeling and helps in weight loss and digestion.

Meanwhile, the consumption of black rice as a health food is expected to rise in the coming years due to its excellent nutrition, flavour, and visual profile. The high levels of anthocyanin antioxidants and fibres, coupled with low-sugar content, of black rice are likely to boost its demand as an alternative to white and brown rice.

Long grain rice dominates the United States rice market share, aided by its excellent flavour, aroma, and nutritional profile

Long grain rice accounts for a substantial market share as it possesses a characteristic aroma, high quality, and taste, which makes it appealing to consumers. Basmati and jasmine rice are two of the most popular kinds of long-grain size, which are widely consumed by people across the country.

Moreover, long-grain brown rice is a popular option among consumers who want to consume rice without increasing their sugar intake. This rice is also linked with lowering the risk of heart disease and type 2 diabetes, due to the presence of flavonoids.

Medium grain sized rice is expected to surge the United States rice market value in the forecast period due to its high usage in dishes with creamy consistency such as risotto and paella. California and Arkansas are major producers of medium-grain rice, which is mainly used by companies such as General Mills and Kellogg’s for table rice and snacks. The growing export activities of medium grain rice to countries like Taiwan and Turkey are aiding the segment’s growth.

Meanwhile, short grain rice, variously known as Japonica rice, is short and plump, boasts high starch content, and is widely used for making sushi and rice puddings.

Competitive Landscape

Some of the major players included in the United States rice market report are adopting sustainable practices in rice production amid rising environmental concerns

Other United States rice market players include Koda Farms, Inc., SunWest Foods, Inc., Kohinoor Foods Ltd., KRBL Ltd., Robbins Rice Company, and Windmill Rice Company, LLC, among others.

Key Highlights of the Report