United States Razor Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

United States Razor Market Growth

Americans generally spend USD 26 - USD 50 monthly on grooming and personal care products. Nearly 24% of people purchase shaving and haircare products weekly/fortnightly. A greater proportion of Americans prefer e-commerce brands such as Amazon to purchase their grooming products, which are currently twice as popular as a brand’s website. However, consumers who spend on D2C channels spend more money on quality products, which is expected to sustain the popularity of grooming items in the forecast period.

Moreover, nearly 54% of Americans follow grooming brands on social media, which influence United States razor market dynamics and overall trends. Almost 67% of Americans aged 40 years or below follow the social media handles of their favourite beauty brands. Instagram is the most popular means for Gen Z to connect with popular beauty brands, while Facebook is preferred by just 24% of the population.

Major US-based companies engaged in manufacturing personal care products are expected to benefit immensely from product sampling and providing special discounts and offers to new product users. Most companies consider television advertising as the 4^th most persuasive method of grabbing consumer attention, while recommendations from friends are the 2^nd most popular method. This is expected to drive the demand for razors in the market in the forecast period.

Key Trends and Developments

United States Razor Market Trends

Rising internet accessibility and smartphone penetration rates have enhanced the accessibility of American consumers to unique designs of razors. This is especially significant for the female razor market, as an increasing number of women are seeking razors suited for sensitive skin and other areas of the body. Moreover, evolving beard and fashion trends have prompted more men to visit hair salons, thereby raising the commercial demand for razors.

United States Razor Industry Segmentation

United States Razor Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West. The Southeast is projected to dominate the market, representing 22% of the overall market share. Over the forecast period, the Great Lakes is expected to grow at a CAGR of 3.5% due to rapid population growth and rising consumer disposable incomes in the region.

Leading Companies in the United States Razor Market

Major players are using different buzzwords to increase their appeal among American shoppers and to gain a larger United States razor market share. For instance, brands advertising themselves as “black-owned” attract more demand (36%) from Black consumers.

Procter & Gamble Co. (P&G)

Procter & Gamble Co. (P&G) is an American multinational consumer goods corporation, headquartered in Cincinnati, Ohio. Founded in 1837, it offers health and hygiene products, including well-known brands such as Tide, Crest, and Pampers.

Koninklijke Philips N.V.

Koninklijke Philips N.V. (Royal Philips) is a Dutch multinational corporation headquartered in Amste...

Edgewell Personal Care Co.

Edgewell Personal Care Co. is a consumer goods company based in Shelton, Connecticut. Founded in 201...

Harry's Inc.

Harry's Inc. is an American company founded in 2013 and headquartered in New York City. Initially la...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other players included in the United States razor market report are Societe BIC S.A., Dorco Co. Ltd., Ningbo Kaili Holding Group Co., Ltd., KAI Corp., Dollar Shave Club, Inc., and Western Razor Company, among others.