United States Protein Market Report and Forecast 2024-2032

United States Protein Market Size

The United States protein market reached around USD 5.89 billion in 2023. It is assessed to grow at a CAGR of 4.1% between 2024 and 2032 to reach nearly USD 8.43 billion by 2032.

United States Protein Market Outlook

The United States protein market expansion is being fuelled by a combination of several factors. As consumers return to offices, the demand for convenient meals has surged significantly. Nearly 73% of them now prefer foods that can be prepared in less than 30 minutes. Moreover, the demand for value-added poultry and meat options continues to enjoy stable demand, due to its ease of use and high accessibility.

As per the market analysis, the demand for plant-based meat among flexitarian consumers (which accounts for 21% of the USA’s adult population) has been rising steadily due to the introduction of unique products with great texture and taste. As consumers become increasingly educated and aware, their demand for understanding the impact of their purchases on farmers (35%) is increasing. As protein product manufacturers enhance the transparency of their operations for consumers, the United States protein market development is expected to surge in the coming years.

The Rising Demand for Animal-Based Proteins in Diets is One of the Crucial United States Protein Market Trends

• Animal-based proteins are expected to grow at the highest CAGR of 4.6% during the forecast period of 2024-2032. The established role of animal-based proteins in diets and ongoing demand for meat and dairy products are boosting the United States protein market revenue. 

• Plant-based proteins follow closely with a CAGR of 4.4% between 2024 and 2032. The increasing popularity of vegetarian and vegan diets and advancements in plant protein technologies are driving the United States protein demand growth. 

• Insect-based proteins are projected to grow at 4.2%, supported by rising interest in sustainable and alternative protein sources. 

• Microbial and algal proteins are expected to see a CAGR of 3.9%, driven by innovations and growing acceptance in niche markets. 

• As per the United States protein industry statistics, others, encompassing less common protein sources, are anticipated to grow at a slower rate of 3.7%. This ranking highlights the dominant and rapidly growing segments, with animal-based and plant-based proteins leading the market due to their significant consumer demand and broader applications.

The Growing Demand for Protein-Enriched Foods and Beverages is Driving the United States Protein Market Growth

• The food and beverages sector is projected to see the highest CAGR of 4.8% during the forecast period of 2024-2032. The increasing consumer demand for protein-enriched products and innovations in food technology are creating lucrative United States protein market opportunities. 

• Dietary supplements follow closely with a 4.5% CAGR, reflecting the rising popularity of protein supplements among health-conscious consumers. 

• Animal feed is expected to grow at 4.2%, supported by the expanding livestock sector and the need for high-quality feed. 

• Pharmaceuticals are projected to grow at 3.9% and represent a significant portion of the United States protein market share, with protein-based drugs and therapies gaining traction. 

• Cosmetics will see a CAGR of 3.7%, as protein ingredients are used in skin and hair care products. 

• As per the United States protein industry statistics, the ‘Others’ category, encompassing miscellaneous applications, is expected to grow at a slower rate of 3.3%. This ranking highlights the robust growth potential in food and beverages and dietary supplements, driven by shifting consumer preferences and innovations across various sectors.

United States Protein Market Regional Analysis

• The Far West is expected to experience the highest CAGR of 4.7% between 2024 and 2032. A large population and growing demand for diverse protein sources are propelling the United States protein demand growth. 

• The Rocky Mountain region follows closely with a 4.4% CAGR, benefiting from expanding health and fitness trends. 

• The Southwest is projected to grow at 4.2% during the forecast period of 2024-2032. An increasing consumer interest in protein-rich diets is shaping the United States protein market dynamics and trends. 

• The Southeast shows a CAGR of 4.0%, reflecting robust market growth and dietary trends in the region. 

• The United States protein market regional insights show that New England is projected to grow at 3.8% CAGR, followed by the Mideast region with a 3.5% CAGR, due to more mature market conditions. 

• The Plains region is expected to grow at 3.3%, while the Great Lakes region is projected to grow at a CAGR of 3.1%, driven by steady but slower market expansion.

Key Questions Answered in This Report:

• How has the United States protein market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States protein market?

• What are the key segments within the United States protein market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States protein market?

• Who are the key players in the United States protein market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States protein market globally or regionally?

• How competitive is the United States protein market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the United States protein market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States protein market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the United States protein market?

• How sustainable are current growth rates in the United States protein market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States protein market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States protein market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States protein market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States protein market?

• What are the regulatory and legal frameworks impacting the United States protein market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States protein market?

• What are the emerging market trends and niche opportunities within the United States protein market that stakeholders should be aware of?

• How resilient is the United States protein market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States protein market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States protein market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States protein industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States protein market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States protein market landscape.

Key Highlights of the Report