The United States potato market size reached around USD 6.23 Billion in 2025. The market is projected to grow at a CAGR of 5.90% between 2026 and 2035 to reach nearly USD 11.05 Billion by 2035. This can be attributed to the rising household and commercial applications of potatoes and the growth of online distribution channels of snacking products. Besides, the increasing cultivation of potatoes to meet international demand, apart from rapid technological advancements in production processes, is propelling the market development.
Base Year
Historical Period
Forecast Period
The increasing consumer demand for convenient and ready-to-cook solutions and rising applications of potatoes in the food service industry for preparing eclectic cuisines are surging the demand for refrigerated potatoes. In terms of dollar sales, the demand for refrigerated potatoes in the United States increased by 5% in July- September 2024. With the surging demand for refrigerated potatoes, US potato producers are attempting to scale their production and surging investments in packaging and processing technologies to meet evolving customer expectations for quality, convenience, and freshness.
The growing purchasing power of Gen Z and the introduction of innovative flavours that appeal to the consumers’ palette are significantly boosting the demand for potato chips. As per industry reports, the sales of potato chips (by value) in the US increased by 3.2% in July- September 2024. As the demand for processed potato products, including potato chips, increases, potato farmers and suppliers are attempting to expand their production capacities.
The rising appeal for value-added potato products, such as baked potatoes, salads, and mashed potatoes, is boosting the United States potato market revenue. Evolving consumers’ lifestyles and diversification of product offerings are also expected to promote sustained market growth in the coming years.
Compound Annual Growth Rate
5.9%
Value in USD Billion
2026-2035
*this image is indicative*
|
United States Potato Market Summary |
Description |
Value |
|
Base Year |
USD Billion |
2025 |
|
Historical period |
USD Billion |
2019-2025 |
|
Forecast Period |
USD Billion |
2026-2035 |
|
Market Size 2025 |
USD Billion |
6.23 |
|
Market Size 2035 |
USD Billion |
11.05 |
|
CAGR 2019-2025 |
Percentage |
XX% |
|
CAGR 2026-2035 |
Percentage |
5.90% |
|
CAGR 2026-2035 - Market by Region |
Far West |
6.7% |
|
CAGR 2026-2035 - Market by Region |
Southwest |
6.1% |
|
CAGR 2026-2035 - Market by End Use |
Household |
6.4% |
|
CAGR 2026-2035 - Market by Distribution Channel |
B2C |
6.3% |
|
Market Share by Region 2025 |
Southwest |
12.1% |
Around 85.2% of all American households purchase potatoes 11 times annually. Potatoes are the topmost selling fresh vegetable by volume in the United States and account for 21.1% of vegetable sales by pounds. In 2023, potato sales generated a revenue of USD 4.4 billion in the United States.
From June 2023 to July 2024, potato recorded a growth of USD 1.3 billion in sales from the same period in 2018-19. With the anticipated growth of potato purchase frequency in the coming years, the United States potato market value is expected to witness significant growth.
In July- September 2024, retail sales of potatoes recorded a year-on-year growth of 5.4% and reached USD 4.5 billion. Based on market analysis, frozen potatoes saw the highest growth in volume sales (6.6%), followed by chips (6.5%), fresh potatoes (5%). Russet potatoes, which account for 65% of overall fresh potato sales, recorded a growth of 10.6% in sales, followed by yellow potatoes (5.6%), medley (5.1%), fingerling (5.4%), and petite (1.7%).
The United States potato market expansion is being aided by the increasing demand for potato-based snacks among consumers and the rising preference for consumption of home-cooked meals.
Rising export value of potatoes; evolving dietary trends; expansion of restaurant chains; and potato’s cultural popularity and culinary versatility are the major factors favouring the United States potato market growth.
The overall value of potato exports by the United States recorded a year-on-year growth of 4.0% to reach USD 2.3 billion in July 2024. Mexico was the largest importer, followed by Canada and Japan. This was bolstered by the establishment of international trade agreements and rising global preference for fresh and processed potato products.
An increasing number of consumers are adopting vegan diets, which is favourably influencing the United States potato market outlook. Potatoes can easily fit into vegan meal plans, which aligns with evolving consumer preference for meat-free food products. Based on industry reports, over 50% of American consumers prefer consuming potatoes (hash browns and scrambled) for breakfast.
Potatoes and associated dishes are found in nearly 80% of all restaurant menus across the United States. Over the next 4 years, restaurants are expected to increase their potato-based snack offerings by 19% to capitalise on the burgeoning consumer demand for quick, convenient, and flavourful food products. Thus, the thriving foodservice industry is expected to drive the market in the coming years.
Potatoes are a culturally popular vegetable in the USA and are considered a staple part of people’s diets. Moreover, they can be used to prepare numerous dishes, which makes them extremely popular among households. Their widespread affordability and ease of preparation make them extremely attractive to all consumer segments, thereby driving the market growth.
The US foodservice industry is responsible for 2.5% (USD 684 billion) of the nation's GDP. In 2023, it surpassed sales worth USD 1 trillion for the first time, recording a y-o-y growth of 8.6%. This is expected to favourably shape the United States potato market dynamics as potato-based cuisines are extremely popular among American consumers due to their taste and convenience. This includes sandwiches, French fries, burgers, and other food products.
Across all categories, the value of exported potatoes increased significantly during July 2023- June 2024. This includes fresh potatoes (4.9%), frozen potatoes (4.2%), dehydrated potatoes (2.2%), seeds (19.0%), and chips (2.7%). The value of frozen potato exports increased to USD 1.5 billion, with the topmost markets being Mexico, Japan, and South Korea. Moreover, in July 2024, the value of dehydrated potatoes exported outside increased to USD 263.1 million. This is one of the key United States potato market trends.
The EMR’s report titled “United States Potato Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Breakup by End Use
Breakup by Distribution Channel
Breakup by Region
Based on end use, the market is segmented into household and commercial. Over the forecast period of 2026-2035, the household sector is estimated to grow at a CAGR of 6.4% as processed potato products and fresh potatoes are typically staples in American households. The surging demand for convenience foods among households is surging the demand for ready-to-cook potato options, frozen potato products, and pre-packaged mashed potatoes. As per the United States potato market analysis, the commercial sector utilises potatoes for products such as potato-based side dishes, French fries, potato chips, and dehydrated potato flakes, among others.
|
CAGR 2026-2035 - Market by |
End Use |
|
Household |
6.4% |
|
Commercial |
XX% |
Major players are adopting sustainable potato farming practices to build consumer confidence regarding product quality. They are also focusing on introducing value-added products like chips and frozen fries to enhance consumer appeal for potato-based snacks and strengthening their existing distribution networks to cater to the growing demand from domestic and international markets. This is expected to bolster the United States potato market revenue in the long run.
Alsum Farms & Produce, Inc. was founded in 1973 and is headquartered in Wisconsin, United States. It is a vertically integrated family-owned business that grows, packages, and transports potatoes and onions across the United States.
Arrowhead Potato Company was acquired by Moss Produce LLC in 2007 and operates as a vertically integrated family-business distributing potatoes to local individuals and national food service companies.
Lamb Weston, Inc. was founded in 1950 and is headquartered in Idaho, United States. It is a leading manufacturer of frozen potato products (including frozen French fries), which are used by restaurants and households. Its manufacturing operations are in the Columbia River Basin, which is one of the world’s most favourable potato growing regions.
Heartland Farms, Inc. was founded in 1973. It is a fifth-generation family-owned vegetable and potato farm based in Central Wisconsin, United States.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players included in the United States potato market report are Cavendish Farms Corporation, Pleasant Valley Potatoes, Inc., and Potandon Produce, among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 6.23 Billion.
The market is projected to grow at a CAGR of 5.90% between 2026 and 2035.
The market is estimated to witness healthy growth in the forecast period of 2026-2035 to reach a value of around USD 11.05 Billion by 2035.
The different end uses of potatoes are household and commercial.
The different distribution channels in the market are B2B and B2C.
The major market trends are rising export value of potatoes and potato’s cultural popularity and culinary versatility.
Key players in the market are Alsum Farms & Produce, Inc., Arrowhead Potato Company, Lamb Weston, Inc., Heartland Farms, Inc., Cavendish Farms Corporation, Pleasant Valley Potatoes, Inc., and Potandon Produce, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by End Use |
|
| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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