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Report Overview

The United States plant-based meal kits market reached approximately USD 985.01 Million in 2025. The market is projected to grow at a CAGR of 14.30% between 2026 and 2035, reaching a value of around USD 3748.89 Million by 2035.

2025

Base Year

2019-2025

Historical Period

2026-2035

Forecast Period

Compound Annual Growth Rate

14.3%

Value in USD Million

2026-2035


*this image is indicative*

United States Plant-Based Meal Kits Market Report Summary Description Value
Base Year USD Million 2025
Historical Period USD Million 2019-2025
Forecast Period USD Million 2026-2035
Market Size 2025 USD Million 985.01
Market Size 2035 USD Million 3748.89
CAGR 2019-2025 Percentage XX%
CAGR 2026-2035 Percentage 14.30%
CAGR 2026-2035 - Market by Region Far West 16.6%
CAGR 2026-2035 - Market by Region Rocky Mountain 15.4%
CAGR 2026-2035 - Market by Type Ready-to-Eat 15.7%
CAGR 2026-2035 - Market by Distribution Channel Online Retail 16.0%
Market Share by Region New England XX%

United States Plant-Based Meal Kits Market Growth

The rise in subscription-based food services, increasing adoption of vegan lifestyle by the population, and the increasing demand for plant-based proteins over animal proteins is contributing to the United States plant-based meal kits market value. The busy schedule of people is increasing their inclination towards prepared meal kits that not only save them from the hassle of shopping for basic ingredients and cooking from scratch, but also provide them with delicious recipes to prepare healthy meals. The market is expected to benefit from the rising focus on health and wellness and increase in home cooking across the country. The growing packaging innovations by manufacturers and food service providers are expected to enhance the use of sustainable packaging solutions, attracting environmentally conscious customers.

Ready-to-Eat Meals Hold a Significant United States Plant-Based Meal Kits Market Share Due to its Convenience

The US plant-based meal kit market is segmented by type into Ready-to-Eat and Cook and Eat. As per the United States plant-based meal kits industry analysis, ready-to-Eat holds the highest rank with a historical CAGR of 15.7%, driven by its convenience and increasing consumer preference for quick and easy meal solutions. Cook and Eat follows with a historical CAGR of 12.9%, reflecting growing demand among consumers who enjoy preparing their meals while still opting for plant-based ingredients.

CAGR 2026-2035 - Market by Type
Ready-to-Eat 15.7%
Cook and Eat 12.9%
CAGR 2026-2035 - Market by Distribution Channel
Online Retail 16.0%
Offline Retail 13.6%

Increasing Trend of Online Shopping is a Key United States Plant-Based Meal Kits Market Trend Boosting the Market

The US plant-based meal kit market is segmented by distribution channel into Online Retail and Offline Retail. Online Retail holds the highest rank with a forecast CAGR of 16.0% (2026-2035), driven by the convenience of home delivery and the increasing trend of online shopping, thus supporting the United States plant-based meal kits demand growth. Offline Retail follows with a forecast CAGR of 13.6%, reflecting steady demand from consumers who prefer purchasing meal kits in physical stores.

United States Plant-Based Meal Kits Market Regional Analysis

  • The US plant-based meal kit market shows significant regional growth variations. The Far West leads with a historical CAGR of 16.6%, driven by high consumer demand for plant-based options and a strong focus on healthy eating. 
  • The Rocky Mountain region follows with a CAGR of 15.4%, reflecting increasing consumer interest in plant-based diets. The Southwest shows a CAGR of 14.8%, supported by growing health consciousness and a trend towards convenient meal solutions, which is further increasing the United States plant-based meal kits industry revenue. 
  • The Southeast has a CAGR of 14.1%, driven by rising awareness of plant-based diets and expanding urban areas.
  • New England shows a strong CAGR of 13.3%, reflecting a well-established market for health-focused meal options. 
  • The Mideast follows with a CAGR of 12.3%, driven by steady demand for convenient and healthy meal kits.
  • The Plains region has a CAGR of 11.4%, supported by a growing market for plant-based products. 
  • The Great Lakes region, with a CAGR of 10.7%, reflects a steady increase in consumer preference for plant-based meal kits, Rising health and environmental concerns is increasing the demand of United States plant-based meal kits market.
CAGR 2026-2035 - Market by Region
Far West 16.6%
Rocky Mountain 15.4%
Southwest 14.8%
Southeast 14.1%
New England 13.3%
Mideast 12.3%
Plains 11.4%
Great Lakes 10.7%

Key Questions Answered in the Report:

  • How has the United States plant-based meal kits market performed historically, and what are the growth expectations for the future?
  • What are the primary factors influencing demand and growth in the United States plant-based meal kits market?
  • What are the key segments within the United States plant-based meal kits market, and how are they expected to evolve over the forecast period?
  • What are the major challenges and opportunities facing stakeholders in the United States plant-based meal kits market?
  • Who are the key players in the United States plant-based meal kits market, and what strategies are they employing to maintain a competitive edge?
  • What are the regulatory and policy factors influencing the United States plant-based meal kits market globally or regionally?
  • How competitive is the United States plant-based meal kits market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?
  • What are the current trends shaping the United States plant-based meal kits market landscape, and how are they expected to evolve in the future?
  • How are technological advancements impacting the United States plant-based meal kits market, and what role do innovation and R&D play in driving growth?
  • What are the consumer preferences and buying behavior trends influencing the United States plant-based meal kits market?
  • How sustainable are current growth rates in the United States plant-based meal kits market, and what factors could potentially disrupt these trends?
  • What are the regional dynamics within the United States plant-based meal kits market, and how do they contribute to overall market growth?
  • What are the economic factors influencing the United States plant-based meal kits market, such as GDP growth, inflation rates, and currency fluctuations?
  • How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States plant-based meal kits market?
  • What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States plant-based meal kits market?
  • What are the regulatory and legal frameworks impacting the United States plant-based meal kits market globally or in key regions?
  • How are changing consumer lifestyles and preferences influencing product or service demand within the United States plant-based meal kits market?
  • What are the emerging market trends and niche opportunities within the United States plant-based meal kits market that stakeholders should be aware of?
  • How resilient is the United States plant-based meal kits market to external shocks or disruptions, such as geopolitical tensions or natural disasters?
  • What are the potential barriers to market entry and growth for new players in the United States plant-based meal kits market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States plant-based meal kits market spanning from 2019 to 2035.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States plant-based meal kits industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States plant-based meal kits market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States plant-based meal kits market landscape.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2025
Historical Period 2019-2025
Forecast Period 2026-2035
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Distribution Channel
  • Region
Breakup by Product Type
  • Ready-to-Eat
  • Cook and Eat
Breakup by Distribution Channel
  • Online Retail
  • Offline Retail
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Purple Carrot
  • Green Chef
  • Sun Basket
  • Fresh n’ Lean
  • Daily Harvest
  • Veestro
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