United States Plant-Based Meal Kits Market Report and Forecast 2024-2032

United States Plant-Based Meal Kits Market Size

The United States plant-based meal kits market reached approximately USD 861.78 million in 2023. The market is projected to grow at a CAGR of 14.3% between 2024 and 2032, reaching a value of around USD 2869.53 million by 2032.

United States Plant-Based Meal Kits Market Growth

The rise in subscription-based food services, increasing adoption of vegan lifestyle by the population, and the increasing demand for plant-based proteins over animal proteins is contributing to the United States plant-based meal kits market value. The busy schedule of people is increasing their inclination towards prepared meal kits that not only save them from the hassle of shopping for basic ingredients and cooking from scratch, but also provide them with delicious recipes to prepare healthy meals. The market is expected to benefit from the rising focus on health and wellness and increase in home cooking across the country. The growing packaging innovations by manufacturers and food service providers are expected to enhance the use of sustainable packaging solutions, attracting environmentally conscious customers.

Ready-to-Eat Meals Hold a Significant United States Plant-Based Meal Kits Market Share Due to its Convenience

The US plant-based meal kit market is segmented by type into Ready-to-Eat and Cook and Eat. As per the United States plant-based meal kits industry analysis, ready-to-Eat holds the highest rank with a historical CAGR of 15.7%, driven by its convenience and increasing consumer preference for quick and easy meal solutions. Cook and Eat follows with a historical CAGR of 12.9%, reflecting growing demand among consumers who enjoy preparing their meals while still opting for plant-based ingredients.

Increasing Trend of Online Shopping is a Key United States Plant-Based Meal Kits Market Trend Boosting the Market

The US plant-based meal kit market is segmented by distribution channel into Online Retail and Offline Retail. Online Retail holds the highest rank with a forecast CAGR of 16.0% (2024-2032), driven by the convenience of home delivery and the increasing trend of online shopping, thus supporting the United States plant-based meal kits demand growth. Offline Retail follows with a forecast CAGR of 13.6%, reflecting steady demand from consumers who prefer purchasing meal kits in physical stores.

United States Plant-Based Meal Kits Market Regional Analysis

• The US plant-based meal kit market shows significant regional growth variations. The Far West leads with a historical CAGR of 16.6%, driven by high consumer demand for plant-based options and a strong focus on healthy eating. 

• The Rocky Mountain region follows with a CAGR of 15.4%, reflecting increasing consumer interest in plant-based diets. The Southwest shows a CAGR of 14.8%, supported by growing health consciousness and a trend towards convenient meal solutions, which is further increasing the United States plant-based meal kits industry revenue. 

• The Southeast has a CAGR of 14.1%, driven by rising awareness of plant-based diets and expanding urban areas.

• New England shows a strong CAGR of 13.3%, reflecting a well-established market for health-focused meal options. 

• The Mideast follows with a CAGR of 12.3%, driven by steady demand for convenient and healthy meal kits.

• The Plains region has a CAGR of 11.4%, supported by a growing market for plant-based products. 

• The Great Lakes region, with a CAGR of 10.7%, reflects a steady increase in consumer preference for plant-based meal kits, Rising health and environmental concerns is increasing the demand of United States plant-based meal kits market.

Key Questions Answered in the Report:

• How has the United States plant-based meal kits market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States plant-based meal kits market?

• What are the key segments within the United States plant-based meal kits market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States plant-based meal kits market?

• Who are the key players in the United States plant-based meal kits market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States plant-based meal kits market globally or regionally?

• How competitive is the United States plant-based meal kits market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the United States plant-based meal kits market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States plant-based meal kits market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the United States plant-based meal kits market?

• How sustainable are current growth rates in the United States plant-based meal kits market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States plant-based meal kits market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States plant-based meal kits market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States plant-based meal kits market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States plant-based meal kits market?

• What are the regulatory and legal frameworks impacting the United States plant-based meal kits market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States plant-based meal kits market?

• What are the emerging market trends and niche opportunities within the United States plant-based meal kits market that stakeholders should be aware of?

• How resilient is the United States plant-based meal kits market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States plant-based meal kits market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States plant-based meal kits market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States plant-based meal kits industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States plant-based meal kits market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States plant-based meal kits market landscape.

Key Highlights of the Report