United States Pizza Market Report and Forecast 2024-2032

United States Pizza Market Size

The United States pizza market was approximately USD 21.89 billion in 2023. The market is assessed to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 31.74 billion by 2032.

Key Takeaways 

• Approximately 3 billion pizzas are consumed by Americans each year.

• According to the United States Department of Agriculture, approximately 13% of Americans consume pizza daily, which equates to roughly 1 in 8 Americans.

• Around $6 billion worth of frozen pizza is purchased annually in the United States.

The consumption of pizza in America is high due to its intensely cheesy flavour, cost-effectiveness, and wide availability. It is also highly customisable, providing people an option to choose from a range of sauces, crusts, and over two dozen toppings. Since it is prepared using inexpensive ingredients, people consume it both within their homes and outside in restaurants.

As per the United States pizza market analysis, Food manufacturers are focusing on product innovation and are reinventing existing categories to attract more consumers, providing them with new flavour and topping options.

Partnerships between popular pizza chains and food delivery apps have been surging, improving the accessibility to convenience food items. For example, Dominos has partnered with Uber to enhance customer engagement in the US, thereby positively impacting its sales and delivery numbers for food orders. The pizza chain had plans to enable ordering through Uber’s delivery app by the end of 2023.

New England accounts for a significant United States pizza market share due to the great popularity of pizza among people in Connecticut, Rhode Island, and Massachusetts. Great Lakes is also a major consumer of pizza with states like Pennsylvania reporting high consumption levels annually. Apart from these, different states across the USA that have high consumption of pizza include Nevada, Delaware, Virginia, New Jersey, Ohio, Lowa, New Hampshire, and Indiana. In New England, there is a considerable preference for Italian cuisines supported by the food consumption patterns of the population.

Market Segmentation

United States Pizza Industry Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Vegetarian Pizza

• Non-Vegetarian Pizza

Market Breakup by Type

• Frozen Pizza

• Fresh Pizza

Market Breakup by Crust Type

• Thin Crust

• Thick Crust

• Stuffed Crust

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Online Channels

• Others

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

         
Competitive Landscape

The market players are focusing on innovating their existing offerings to cater to local demands and food preferences, further leveraging new marketing strategies, including social media, to increase their reach.

• Domino's Pizza

• Pizza Hut, LLC

• Papa John's Pizza

• Papa Murphy’s International

• Marco’s Franchising LLC

• MOD Super Fast Pizza, LLC

• CICI ENTERPRISES, LP

• Sbarro LLC

• California Pizza Kitchen, Inc.

• Schwan's Consumer Brands, Inc.

• Others

Key Highlights of the Report