United States Pea Protein Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

United States Pea Protein Market Size

The United States pea protein market reached around USD 151.65 million in 2024. It is projected to grow at a CAGR of 5.0% during the forecast period of 2025-2034 to attain nearly USD 235.59 million by 2034.

United States Pea Protein Market Outlook

The United States pea protein market expansion is being aided by the increasing instances of food allergies among consumers. As per the US Centre for Disease Prevention and Control, nearly 1 in 3 American adults are reported to have eczema or seasonal allergy. Almost 6% of all Americans also have food allergies, with Blacks and non-Hispanic adults most likely to suffer from them. To combat these dietary challenges, consumers are expected to switch to pea protein consumption for strengthening muscle building and gaining other nutritional benefits.

The spread of veganism is also facilitating the United States pea protein market development, as an increasing number of consumers are becoming environmentally conscious and prefer products that minimise the risk of heart diseases and other chronic ailments.

The Rising Demand for Pea Protein Isolate Due to its High Protein Content is One of the Crucial United States Pea Protein Market Trends

• Pea protein isolate is expected to experience the highest growth, with a CAGR of 5.5%. The high protein content and versatility of pea protein isolate and its increasing use in a wide range of food and beverage products are boosting the United States pea protein market revenue. 

• Pea protein concentrate, growing at a CAGR of 5.3%, remains popular due to its balanced protein content and cost-effectiveness. 

• Textured pea protein, with a CAGR of 4.8%, continues to be significant for its application in meat substitutes and textured food products. 

• As per the United States pea protein market analysis, hydrolysed pea protein, growing at a CAGR of 4.5%, reflects its increasing use in specialised dietary products and functional foods.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

The Growing Demand for Protein Supplements and Rising Health Consciousness are Driving the United States Pea Protein Market Growth

• Dietary supplements are expected to lead with the highest CAGR of 5.7%. The United States pea protein demand growth is driven by the increasing demand for protein supplements among fitness enthusiasts, athletes, and health-conscious consumers. 

• Meat substitutes, growing at a CAGR of 5.4%, reflect the rising trend of plant-based diets and the need for sustainable protein sources. 

• Beverages, with a CAGR of 5.2%, continue to be significant due to the popularity of protein-enriched drinks and smoothies. 

• Bakery and confectionery are expected to grow at a CAGR of 4.8% during the forecast period of 2025-2034. The rising incorporation of pea protein in health-focused baked goods and sweets is increasing the United States pea protein market value. 

• Snacks and cereals, with a CAGR of 4.5%, show steady growth, driven by the demand for protein-enriched snacks and breakfast options. 

• As per the United States pea protein industry statistics, the 'Others' category, with a CAGR of 4.0%, includes various other applications of pea protein contributing to overall market growth, driven by innovation and consumer preferences.

United States Pea Protein Market Regional Analysis

• The Far West region is expected to lead with the highest CAGR of 5.8%. A strong focus on health and wellness, high consumer demand for plant-based protein products, and significant investments in food innovation are creating lucrative United States pea protein market opportunities.

• The Rocky Mountain region follows with a CAGR of 5.4%, supported by increasing consumer awareness of the health benefits of pea protein and a growing trend towards sustainable and plant-based diets. 

• The Southwest, with a CAGR of 5.2%, is expected to account for a significant United States pea protein market share. The region benefits from a diverse population and rising interest in vegan and vegetarian lifestyles. 

• The Southeast, growing at a CAGR of 5.0%, shows significant growth due to a burgeoning health-conscious consumer base and the expanding food and beverage industry. 

• New England, with a CAGR of 4.7%, and the Mideast, with a CAGR of 4.3%, exhibit steady growth, driven by strong market demand for plant-based protein alternatives. 

• The United States pea protein market regional insights show that the Plains region, with a CAGR of 4.0%, and the Great Lakes region, with a CAGR of 3.8%, experience moderate growth due to stable but slower adoption of pea protein products.

Key Questions Answered in This Report:

• How has the United States pea protein market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States pea protein market?

• What are the key segments within the United States pea protein market, and how are they expected to evolve over the forecast period?

• What are the major challenges and opportunities facing stakeholders in the United States pea protein market?

• Who are the key players in the United States pea protein market, and what strategies are they employing to maintain a competitive edge?

• What are the regulatory and policy factors influencing the United States pea protein market globally or regionally?

• How competitive is the United States pea protein market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers?

• What are the current trends shaping the United States pea protein market landscape, and how are they expected to evolve in the future?

• How are technological advancements impacting the United States pea protein market, and what role do innovation and R&D play in driving growth?

• What are the consumer preferences and buying behavior trends influencing the United States pea protein market?

• How sustainable are current growth rates in the United States pea protein market, and what factors could potentially disrupt these trends?

• What are the regional dynamics within the United States pea protein market, and how do they contribute to overall market growth?

• What are the economic factors influencing the United States pea protein market, such as GDP growth, inflation rates, and currency fluctuations?

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States pea protein market?

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States pea protein market?

• What are the regulatory and legal frameworks impacting the United States pea protein market globally or in key regions?

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States pea protein market?

• What are the emerging market trends and niche opportunities within the United States pea protein market that stakeholders should be aware of?

• How resilient is the United States pea protein market to external shocks or disruptions, such as geopolitical tensions or natural disasters?

• What are the potential barriers to market entry and growth for new players in the United States pea protein market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States pea protein market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States pea protein industry.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States pea protein market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States pea protein market landscape.

Key Highlights of the Report