The United States ostomy care and accessories market was valued at USD 4.03 Billion in 2025 and is expected to grow at a CAGR of 5.30%, reaching USD 6.75 Billion by 2035. The market growth is driven by rising post-surgical patient population and advancements in ostomy care products.
Base Year
Historical Period
Forecast Period
The high prevalence of inflammatory bowel disease (IBD) and colorectal cancer is increasing the number of ostomy surgeries, which drives the demand for ostomy care products and accessories.
One of the significant market trends is the rising advancements in ostomy care products such as the development of more skin-friendly adhesives and advanced materials to reduce irritation and improve patient comfort.
The market share is influenced by the expansion of product portfolios by the key market players and the increasing availability of psychological support services for ostomy patients.
Compound Annual Growth Rate
5.3%
Value in USD Billion
2026-2035
*this image is indicative*
Ostomy care and accessories refer to products that are deployed to protect the stoma during ostomy. These products are also used during various surgical procedures, such as colostomy, urostomy, and ileostomy, among others, to divert bowel and urine outside the body. The accessories typically involve ostomy bags and skin barriers, paste, and closure devices, among others, to provide optimal treatment to patients.
The increasing geriatric population is leading to a surge in demand for ostomy care and accessories, which is propelling the growth of the United States ostomy care and accessories market. Moreover, the rising incidences of colostomy among older adults are also increasing the requirement for optimal ostomy care. Regular change of ostomy bags is crucial to ensure the healthiness of the skin and prevent skin issues such as burning or irritation during colostomy. This is increasing the demand for ostomy bags, which is likely to elevate the market value.
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The trend of home healthcare in the country is significantly contributing to the United States ostomy care and accessories market demand. As healthcare providers continuously assess and evaluate the stoma of the patients, they prefer innovative and high-quality ostomy accessories that can enhance the comfort of patients. Moreover, the increasing prevalence of urinary issues, especially among older women, is raising the cases of urostomy. This, in turn, is increasing the deployment of ostomy accessories to externally collect urine, hence fuelling the market growth.
Rising Demand for Customized Ostomy Products to Augment the Market Growth
The rising demand for customized ostomy products that can adhere to specific requirements of the patient’s skin and prevent side effects and discomfort is expected to drive the market growth. As consumers are increasingly preferring ostomy care and accessories that can provide enhanced security and control over stoma gases, the demand for such products is increasing. Moreover, the growing preference for stoma accessories that can actively unfold to lower the pressure is anticipated to catalyze the expansion of the market. The development of innovative ostomy accessories to prevent leaks, spills, and bursts, of ostomy bags to enhance the quality of life of patients, is predicted to amplify the market growth.
Further, the growing demand for versatile ostomy care and accessories that can boost the confidence of patients is estimated to elevate the United States ostomy care and accessories market value. This is leading to the penetration of various innovative start-ups, such as Crimson Healthcare and Ostique, among others, for the development of ostomy bags with versatile textures and prints to minimize the stigma related to stoma care. Moreover, such products are also expected to soothe skin while eliminating skin inflammation and are projected to provide impetus to the market growth in the forecast period.
The market is witnessing several trends and developments to improve the current scenario in the United States. Some of the notable trends are as follows:
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United States Ostomy Care and Accessories Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Surgery Type
Market Breakup by Skin Barrier
Market Breakup by Application
Market Breakup by End User
Market Segmentation Based on Product Is Likely to Witness Substantial Growth
Based on the product, the market is segmented into ostomy bags and ostomy accessories. The ostomy bag segment includes the one-piece system and two-piece system whereas the ostomy accessories comprise the belts and girdlers, adhesives, and others. The two-piece system has a significant market demand in the ostomy bag segment due to its ease of use and the comfort it offers to ostomy patients. In the ostomy accessories segment, the adhesives are experiencing a high market value which can be attributed to their essentiality for securing the ostomy system and preventing leaks.
The Northeast region is a major market in the United States and includes states like New York, Pennsylvania, New Jersey, and Massachusetts, among others. This area is densely populated and benefits from the high concentration of healthcare facilities and trained healthcare professionals. Moreover, the presence of specialty pharmacies that address ostomy care needs and greater accessibility to healthcare services are anticipated to boost the market expansion in the region.
The key features of the market report comprise the patent analysis, funding and investment analysis, and strategic initiatives by the leading key players. The major companies in the market are as follows:
ConvaTec Inc., a major medical products and technologies company, is one of the leading players in the market. It offers ostomy pouches (both one-piece and two-piece systems), barriers, and accessories, among other ostomy care solutions.
Danish multinational company Coloplast Corp. is focused on product innovation to improve the quality of life for ostomy patients and thus significantly contributes to the United States ostomy care and accessories market growth.
Headquartered in Illinois (United States), Hollister Incorporated is known for manufacturing medical products associated with continence, ostomy, wound, and critical care.
This German medical and pharmaceutical device company is focused on infection prevention, wound care management, and ostomy care. B. Braun is known for integrating advanced medical technologies into its ostomy care solutions and has a robust presence in the market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market include Cymed Pharmaceutical Private Limited, MARLEN, Nu-Hope Laboratories, Inc., Torbot Group Inc., and ALTOMOS Holdings Co., Ltd.
Ostomy Care and Accessories Market
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Surgery Type |
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| Breakup by Skin Barrier |
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| Breakup by Application |
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| Breakup by End User |
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| Market Dynamics |
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| Supplier Landscape |
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| Companies Covered |
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