United States Oat Milk Market Report and Forecast 2024-2032

United States Oat Milk Market Size

The United States oat milk market value is projected to grow at a CAGR of 12.3% between 2024 and 2032. The market is being aided by the growing vegan population and the rising awareness regarding the benefits of oat milk.

United States Oat Milk Market Outlook

The market for oat milk in the United States has been expanding as a result of increasing consumer awareness regarding its health benefits. In 2022, the retail sales of oat milk surged by over 50% to reach USD 527.44 million. The United States oat milk market growth can be attributed to the high prevalence of lactose intolerance among Americans, which is accelerating the consumption of plant-based milk.

High-end American cafes and restaurants have shifted towards the usage of oat milk for serving coffee due to its creamy texture, neutral flavour, and its ability to form a high-quality microfoam for latte art. This is expected to drive the United States oat milk market expansion. With the shift towards sustainability, the demand for oat milk is expected to soar, as it requires significantly less water and land as compared to other sources of plant-based milk.

The Increasing Demand for Original Oat Milk Has Emerged as One of the Major United States Oat Milk Market Trends

• In the market from 2024 to 2032, original oat milk is anticipated to experience the highest growth, with a CAGR of 13.9%, driven by the increasing consumer shift towards plant-based diet. 

• Flavoured oat milk is expected to grow at a CAGR of 13.2%, due to the increasing consumer demand for premium beverages. This is expected to boost the United States oat milk market revenue.

• Barista oat milk is expected to see steady demand with a CAGR of 12.5%, due to the proliferation of various brands across the region. 

• Organic oat milk is expected to grow at a CAGR of 11.8%, due to the increasing consumer appeal for chemical-free products and natural beverages. 

• As per the United States oat milk industry statistics, with the emergence of unique types of oat milk catering to different occasions, its other categories are expected to grow at a CAGR of 11.1%.

The Hypermarket/Supermarket Segment is Expected to Dominate the United States Oat Milk Market Share Due to Changes in the Physical Layout of the Space

• In the market from 2024 to 2032, the hypermarket/supermarket segment is expected to lead with a CAGR of 14.0%, driven by its rising popularity among consumers. 

• As per United States oat milk industry analysis, the convenience stores segment is expected to grow at a CAGR of 13.2%, due to increasing consumer awareness of its health benefits. 

• The health food stores segment is expected to grow at a CAGR of 12.7%, due to the availability of a wide variety of brands at exclusive prices. This is expected to drive the United States oat milk market growth. 

• The online retail segment is expected to grow at a CAGR of 11.7%, due to the increasing consumer shift towards healthy eating. 

• The 'others' category, with a CAGR of 11.0%, is expected to witness steady growth, driven by the growing popularity of speciality beverages in the United States.

Increasing Consumer Shift Towards a Vegan Diet is Expected to Contribute to the United States Oat Milk Market Growth

• In the market from 2024 to 2032, the Far West region is expected to lead with the highest CAGR of 14.3%. The proliferation of e-commerce platforms selling a wide variety of oat milk brands at exclusive prices is creating lucrative United States oat milk market opportunities.

• The Rocky Mountain region follows with a CAGR of 13.3%, due to increasing health consciousness among consumers. 

• The Southwest, with a CAGR of 12.7%, benefits from rising consumer disposable incomes, which is driving the demand for premium oat milk.

• The United States oat milk market regional insights show that the Southeast, growing at a CAGR of 12.2%, shows steady growth in the demand for oat milk due to the rising popularity of e-commerce platforms in the region. 

• New England and the Mideast regions exhibit substantial growth with CAGRs of 11.4% and 10.6%, respectively, due to rapid urbanisation and increasing population growth in these regions. 

• The Plains and Great Lakes regions, with CAGRs of 9.8% and 9.2%, respectively, are expected to grow steadily. This can be attributed to innovative marketing campaigns by oat milk manufacturers, contributing to the United States oat milk market development.

Key Questions Answered in the Report:

• How has the United States oat milk market performed historically, and what are the growth expectations for the future? 

• What are the primary factors influencing demand and growth in the United States oat milk market? 

• What are the key segments within the United States oat milk market, and how are they expected to evolve over the forecast period? 

• What are the major challenges and opportunities facing stakeholders in the United States oat milk market? 

• Who are the key players in the United States oat milk market, and what strategies are they employing to maintain a competitive edge? 

• What are the regulatory and policy factors influencing the United States oat milk market globally or regionally? 

• How competitive is the United States oat milk market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers? 

• What are the current trends shaping the United States oat milk market landscape, and how are they expected to evolve in the future? 

• How are technological advancements impacting the United States oat milk market, and what role do innovation and R&D play in driving growth? 

• What are the consumer preferences and buying behavior trends influencing the United States oat milk market? 

• How sustainable are current growth rates in the United States oat milk market, and what factors could potentially disrupt these trends? 

• What are the regional dynamics within the United States oat milk market, and how do they contribute to overall market growth? 

• What are the economic factors influencing the United States oat milk market, such as GDP growth, inflation rates, and currency fluctuations? 

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States oat milk market? 

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States oat milk market? 

• What are the regulatory and legal frameworks impacting the United States oat milk market globally or in key regions? 

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States oat milk market? 

• What are the emerging market trends and niche opportunities within the United States oat milk market that stakeholders should be aware of? 

• How resilient is the United States oat milk market to external shocks or disruptions, such as geopolitical tensions or natural disasters? 

• What are the potential barriers to market entry and growth for new players in the United States oat milk market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States oat milk market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States oat milk market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States oat milk market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States oat milk market landscape.

Key Highlights of the Report