United States Mobile Sales Force Automation Market Report and Forecast 2025-2034

United States Mobile Sales Force Automation Market Outlook

The United States mobile sales force automation market size was approximately USD 9.61 billion in 2023. The market is projected to grow at a CAGR of 8.9% between 2024 and 2032, reaching a value of around USD 22.02 billion by 2032.

Key Trends in the Market

Mobile sales force automation (SFA) represents a strategic commercial methodology that streamlines and automates various processes, eliminating the need for human intervention. This sophisticated software operates seamlessly in response to predefined inputs, offering a myriad of distinctive functionalities. These include efficient order processing, seamless information exchange among sales professionals, meticulous client contact information management, robust control and recording mechanisms, adept inventory management, insightful sales forecasting, meticulous order tracking, and comprehensive employee evaluations.

The multifaceted capabilities of SFA underscore its pivotal role in enhancing operational efficiency and facilitating dynamic business processes.

• The United States mobile sales force automation market growth can be attributed to continuous technological advancements, evolving consumer behaviour, and the compelling need for businesses to fine-tune and optimise their sales processes. This growth underscores the growing focus by companies to leverage cutting-edge solutions for enhanced sales efficiency.

• The widespread adoption of smartphones and tablets has armed sales teams with formidable tools for accessing crucial information and efficiently managing their tasks. This mobile accessibility empowers sales representatives to operate with heightened responsiveness, efficiency, and customer-centricity, thereby elevating their overall productivity levels.

• The United States mobile sales force automation market demand is being fuelled by technological advancements and innovations. Technologies like artificial intelligence (AI) and predictive analytics are increasingly deployed to replace repetition, predict damages, offer maintenance services for their products, and personalise customer interaction.

United States Mobile Sales Force Automation Market Segmentation

Based on application, the market is segmented into lead management, sales forecasting, order and invoices management, and opportunity management, among others. The market, on the basis of deployment mode, is bifurcated into cloud and on-premises. On the basis of enterprise size, the market can be bifurcated into small and medium enterprises, and large enterprises.

Based on end user, the market division includes BFSI, retail, healthcare, automotive, food and beverages, and telecommunication, among others. The major regional markets for mobile sales force automation in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States mobile sales force automation market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Microsoft Corporation 

• SAP SE 

• Salesforce, Inc. 

• Aptean Group of Companies 

• Zoho Corporation Pvt. Ltd. 

• SugarCRM Inc. 

• Oracle Corporation 

• Nimble, Inc. 

• Insightly, Inc. 

• Pipedrive Inc. 

• Others

Market Share by Application

Lead management represents a significant portion of the United States mobile sales force automation market share as it promotes collaboration between marketing and sales teams by providing them with shared access to lead data, facilitating efficient cooperation in converting leads. Sales force automation also empowers businesses to track the source of each lead, aiding in the identification of the most fruitful marketing efforts or channels generating valuable leads.

Integrating lead management within sales force automation mitigates the risk of leads slipping through the cracks or getting misplaced, guaranteeing that every lead receives effective follow-up. These functionalities contribute to the increasing demand for the application, thereby propelling the market growth throughout the forecast period.

Market Share by Enterprise Size

Large enterprises are anticipated to hold a significant portion of the United States mobile sales force automation market share in the forecast period. Robust onboarding and training procedures are crucial for sales teams of large enterprises. Sales force automation software aids these enterprises by orchestrating standardised training sessions, ensuring that each team member acquires proficiency in efficiently utilising the platform.

Large enterprises are progressively embracing sales force automation solutions, driven by economic expansion and digital transformation. The varied business landscape in the United States has resulted in diverse adoption rates across different sectors.

Competitive Landscape

Aptean Group of Companies, founded in 2012, specialises in enterprise software, consulting, cloud, and managed IT services. Operating in over 80 countries, the company boasts a robust workforce exceeding 3,500 employees. Aptean delivers a wide array of solutions to diverse industries such as food and beverage, fashion and apparel, industrial manufacturing, process manufacturing, and more.

Zoho Corporation Pvt Ltd., with its history dating back to 1995, stands as a leading information technology company. It provides an extensive range of products across various business segments, encompassing sales, marketing, service, finance, human resources, and others.

SugarCRM Inc., established in 2004, is a prominent IT company that specialises in providing diverse CRM solutions. Its offerings include marketing automation, sales automation, customer service, artificial intelligence, enhanced forecasting, generative AI, and others.

Other market players operating in the United States mobile sales force automation market are Microsoft Corporation, SAP SE, Salesforce, Inc., Oracle Corporation, Nimble, Inc., Insightly, Inc., and Pipedrive Inc., among others.

Key Highlights of the Report