The United States media monitoring tools market, valued at USD 2.48 Billion in 2024, includes advanced analytics and reporting features that assist organisations in measuring the effectiveness of their PR campaigns, tracking performance, and identifying areas for improvement. The market is anticipated to grow at a CAGR of 13.80% from 2025 to 2034, as businesses can better understand customer sentiment by monitoring social media, news outlets, and blogs. This will also help the market to attain a value of USD 9.03 Billion by 2034.
Base Year
Historical Year
Forecast Year
The growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence are some of the major market drivers. Companies utilise media monitoring tools to monitor competitors' actions, advertising tactics, and public perception and this data enables them to make well-informed choices and maintain a competitive edge in the market.
The opportunities in the United States media monitoring tools market are growing, as the surge in digital platforms and social media has resulted in a significant increase in the volume of data that needs to be monitored. Companies utilise media monitoring tools to observe discussions on different platforms like Twitter, Facebook, Instagram, and blogs to understand consumer behaviour and preferences better.
Moreover, identifying and addressing potential crises early on is crucial for organisations. Media monitoring tools provide timely alerts and comprehensive assessments, enabling organisations to take proactive measures in managing and mitigating the effects of potential PR crises.
Value in USD Billion
2025-2034
United States Media Monitoring Tools Market Outlook
*this image is indicative*
Increasing online media usage, growing focus on influencer marketing, and integration with broader PR strategies are driving the United States media monitoring tools market value.
As influencer marketing becomes a central part of many brands' strategies in the country, the demand for media monitoring tools to track influencer content and measure its impact is increasing. Brands are now closely following influencer partnerships to assess consumer response and evaluate the effectiveness of influencer-driven campaigns. Monitoring tools that track influencer mentions, engagements, and the sentiment around sponsored content are essential to optimising these strategies. This shift is expanding the demand for media monitoring tools that cater specifically to the influencer marketing ecosystem.
The demand for these tools is increasing within the healthcare sector, as healthcare organisations, government bodies, and private companies seek to improve their public relations, monitor health-related news, and assess the impact of healthcare policies. According to the US Bureau of Economic Analysis, healthcare expenditure in the country surpassed USD 4.3 trillion in 2022, with further increases anticipated due to rising health awareness and concerns. This growth is expected to create new opportunities for the media monitoring tools market, boosting its overall value in the long term.
Companies are increasingly focusing on their CSR efforts, and media monitoring tools are playing a crucial role in tracking the impact of these initiatives. As consumers become more aware of corporate sustainability and social responsibility, businesses need to monitor public perception of their CSR activities. Media monitoring tools that track mentions of sustainability, charity work, and corporate ethics across various media channels enable companies to assess the effectiveness of their CSR campaigns and make necessary adjustments. This growing focus on CSR is driving the U.S. to invest more in advanced media monitoring solutions.
In the U.S., businesses are increasingly integrating media monitoring tools into their broader marketing, PR, and communications strategies. By using media monitoring data with marketing metrics, companies can create more unified campaigns that are data-driven and aligned with their overall business objectives. These integrations allow brands to assess the effectiveness of their media outreach, measure ROI, and adapt to changing market conditions quickly. As marketing becomes more integrated, the demand for media monitoring solutions that provide a holistic view of brand performance is expanding rapidly in the U.S.
The EMR’s report titled “United States Media Monitoring Tools Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Component
Market Breakup by Enterprise Size
Market Breakup by Industry Vertical
Market Breakup by Region
According to the United States media monitoring market analysis, the market is dominated by media monitoring software that offers organisations real-time insights into brand mentions across various platforms. It enables proactive reputation management by analysing public sentiment, identifying trends, and tracking competitor activities. This data-driven approach helps businesses make informed decisions, optimise marketing strategies, and improve overall brand visibility and engagement. In December 2024, Meltwater launched a new AI-powered insights tool designed to enhance media monitoring capabilities. This tool analyses large volumes of data to provide real-time reports on brand performance and public sentiment, helping businesses stay ahead of market trends.
The growth of the United States media monitoring tools market is driven by media monitoring services offering tailored solutions to meet specific business needs, including comprehensive reporting and analysis. These services assist organisations in understanding their media presence, tracking public perception, and identifying market trends. By leveraging expert insights, businesses can effectively manage their reputation, respond to crises, and improve communication strategies. In September 2024, Brandwatch upgraded its media monitoring platform with advanced analytics features, providing deeper insights into audience sentiment and engagement trends, and ultimately enabling brands to make more informed decisions in their marketing strategies.
The United States media monitoring tools market key players specialise in social media monitoring and analytics. They offer a comprehensive suite of tools designed to help businesses track brand performance, consumer sentiment, and market trends in real-time. Their platforms aggregate data from social media, news outlets, blogs, and forums, enabling organisations to gain valuable insights into public opinion and emerging trends. With advanced analytics and AI-driven capabilities, these tools help businesses optimise marketing strategies, improve customer engagement, and enhance brand visibility.
Headquartered in Brighton, UK, and established in 2007, Brandwatch is a leading digital consumer intelligence company. It provides social media monitoring and analytics tools that help businesses track brand performance, consumer sentiment, and market trends, enabling data-driven decisions and strategic marketing insights.
Founded in 2001 and headquartered in Oslo, Norway, Meltwater NV offers global media intelligence and social an...
Founded in 2006 and headquartered in Paris, France, Synthesio Group specialises in social media listening and ...
Established in 2008 and headquartered in Vancouver, Canada, Hootsuite is a leading social media management pla...
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the United States media monitoring tools market report include Talkwalker Inc., Onclusive, Inc., Critical Mention, Inc., Truescope, Inc., Agility PR Solutions LLC, and Mention, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the United States media monitoring tools market reached an approximate value of USD 2.48 Billion.
The market is assessed to grow at a CAGR of 13.80% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 9.03 Billion by 2034.
The market is being driven due to growing importance of brand management, the proliferation of social media platforms, and the rising demand for competitive intelligence.
The key trends aiding the market include the rise of digital platforms and social media, real-time analytics, and growing demand for automated insights.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Farwest.
Based on component, market segmentations include software and services.
Different enterprise sizes are small and medium enterprises and large enterprises.
The major players in the market are Brandwatch, Meltwater NV, Synthesio Group, Hootsuite Inc., Talkwalker Inc., Onclusive, Inc, Critical Mention, Inc., Truescope, Inc., Agility PR Solutions LLC, and Mention, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Component |
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| Breakup by Enterprise Size |
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| Breakup by Industry Vertical |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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