The United States marketing analytics market size USD 2.30 Billion in 2025. The market is projected to grow at a CAGR of 12.20% between 2026 and 2035, reaching a value of around USD 7.27 Billion by 2035.
Base Year
Historical Period
Forecast Period
Improvement in campaign performance after deploying 5 or more digital tools: 39%
Marketers who believe that customer experience will be an important factor in gaining a competitive edge: 81%
Expected increase in requirement for marketing analysts per year (US Bureau of Labour Statistics): 96,000
Compound Annual Growth Rate
12.2%
Value in USD Billion
2026-2035
*this image is indicative*
Marketing analytics refers to the use of machine learning, predictive modelling, and statistics to understand the impact of a marketing campaign and improve strategies that do not attract customers. It helps marketers in quantifying their claims and in predicting future trends in marketing. Marketing analytics boosts actionable knowledge of businesses and helps them by sorting customer data based on its relevance.
The United States marketing analytics market is being driven by an increase in data depreciation, a rising quantity of digital clutter, and increased difficulty in reaching consumers. With the proliferation of social media channels and digital networks connecting people, the volume and type of data consumed have grown tremendously, which has made it difficult for marketers to leave a lasting brand impression on consumers’ minds. With the help of data analytics tools, businesses can determine consumer preferences and customise product offerings, which is more likely to drive sales as compared to a broad marketing strategy.
Rising prominence of context-enriched analytics; technological advancements; growth of self-service analytics tools; and rise of emotional analytics are the major trends impacting the United States marketing analytics market growth.
Context-enriched analytics provides marketers with a graphical representation of a consumer’s needs and constraints, which helps them in designing appropriate marketing strategies.
Data fabrics have emerged as a flexible and reliable methodology for data integration across multiple business users, which provides greater insight.
Non-marketing experts are nowadays utilising self-service analytics tools to access, examine, and make business decisions.
Emotional analytics is enabling marketers to understand user behaviour in a better way by analysing their facial expressions, voice modulation, and even physiological responses.
Data fabrics can reduce efforts for data management by up to 70% and improve data usage via its in-built analytics tools. This helps in enhancing business performance and minimises technical debt of the business. In times of shortage of expert data management professionals, data fabrics can bring exceptional results for both small and medium size enterprises and large organisations.
The trend of data democratisation is prompting companies to provide self-analytics tools and solutions for employees with non-technical knowledge. The intuitive user interfaces of self-analytics tools, coupled with visual dashboards and innovative features, are enabling businesses to make data-driven decisions without hiring specialised talent pool for generating reports and providing analysis. This is expected to contribute to the United States marketing analytics market demand in the coming years.
“United States Marketing Analytics Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Deployment Type
Market Breakup by Enterprise Size
Market Breakup by Application
Market Breakup by End User
Market Breakup by Region
Small and medium enterprises are expected to dominate the United States marketing analytics market share in the forecast period
Small and medium enterprises are expected to lead the market as digital marketing is one of the most crucial mediums of advertisement for these organisations. Marketing analytics tools help them in curating and personalising products as per consumer demand, which, in turn, drives sales.
Meanwhile, large enterprises are expected to witness a steady demand for marketing analytics tools in the forecast period, amid the rising focus to optimise their web pages and provide a seamless website navigation experience to customers. They also use data analytics tools to improve conversion rates by improving upon key parameters of the marketing campaign.
The travel and hospitality sector to make increasing use of marketing analytics tools due to the rising demand for personalised suggestions among customers
The travel and hospitality sector is expected to constitute a major portion of the United States marketing analytics market share in the coming years. Marketing analytics tools help these companies pinpoint key travel destinations that appeal to consumers and design their product offerings and pricing.
The media and communication sector is also expected to increase its reliance on marketing analytics tools to gauge the news items and TV shows that are preferred by consumers to watch. This can help them gain popularity and serve consumer preferences better. Meanwhile, in the retail sector, marketing analytics play a crucial role in providing targeted advertisements to customers, managing inventory, predicting demand, and enhancing profitability.
Major market players are collaborating to launch innovative marketing analytics solutions in the USA.
| Company | Year Formed/Incorporated | Headquarters | Description |
| IBM Corporation | 1911 | New York, United States | One of the largest providers of global hybrid cloud and AI, and consulting expertise. |
| Oracle Corp. | 1977 | Texas, USA | A leading IT company which provides crucial solutions for managing enterprise IT environments. |
| Adobe, Inc. | 1982 | California, United States | A software company that operates through business segments, including Digital Media and Publishing and Advertising, among others. |
| Salesforce, Inc. | 1999 | San Francisco, United States | One of the world’s leading providers of customer relationship management technology. |
Other United States marketing analytics market players include Google LLC, Microsoft Corp., Teradata Corporation, and Improvado Inc., among others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2025, the market reached an approximate value of USD 2.30 Billion.
The market is estimated to grow at a CAGR of 12.20% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach a value of around USD 7.27 Billion by 2035.
The market is being driven by the increase in data depreciation, rising quantity of digital clutter, and increasing use of marketing analytics in the travel and hospitality sector.
The key trends aiding the market expansion include rising prominence of context-enriched analytics, technological advancements, growth of self-service analytics tools, and rise of emotional analytics.
The major end-users of marketing analytics include BFSI, retail, manufacturing, media and communication, healthcare, and travel and hospitality, among others.
The different applications of marketing analytics include social media marketing, e-mail marketing, search engine marketing, and content marketing, among others.
The major players in the market are IBM Corporation, Google LLC, Adobe, Inc., Oracle Corporation, Salesforce, Inc., Microsoft Corp., Teradata Corporation, and Improvado Inc., among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Deployment Type |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by End User |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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