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To generate more sales, several of the leading firms are producing sustainable and plant-based laundry care solutions aimed at meeting the needs of environment-conscious consumers.
Manufacturers are developing sustainable and hypoallergenic laundry detergents that can be used in different machines and are ideal for infants and people with sensitive skin. Regional companies are also providing laundry detergent refill services to reduce the plastic waste generated by consumers.
Laundry detergents, and other fabric care solutions have benefited from increased awareness regarding cleanliness. In 2020 and 2021, laundry detergent sales in the United States increased year-on-year 5.7% and 12.2%, respectively. This increase can be attributed to the growing concern for health and cleaned laundry among the people of the U.S.
United States Laundry Detergent Market Size
United States Laundry Detergent Market Trends
United States Laundry Detergent Market Regional Analysis
United States Laundry Detergent Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market reached a value of about USD 11.81 billion in 2023.
The market is projected to grow at a CAGR of 3.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 15.77 billion by 2032.
The different types are regular detergents and green detergents.
The key markets for laundry detergents are Southeast, Far West, Mideast, Great Lakes, Southwest, Plains, New England, and Rocky Mountain.
The driving factors include increased adoption of liquid detergents, rising demand for environment-friendly laundry detergents, and the growing availability on e-commerce platforms.
The applications include household, industrial, and institutional.
The key players in the market include USA Detergent Manufacturing Inc, Seventh Generation Inc., The Clorox Company, Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others.
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