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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
United States Laundry Detergent Market Size
The United States laundry detergent market size reached about USD 11.81 billion in 2023. The market is estimated to expand at a CAGR of 3.2% in the forecast period of 2024-2032 to reach a value of USD 15.77 billion in 2032.
Key Takeaways
- Laundry detergents with built-in odour eliminators find application in the healthcare and sports segments to eliminate unwanted scents, sweat, body oils, and bacteria trapped in the fabric.
- The use of ultra-concentrated liquid detergents has increased as a small dosage is sufficient for a bulk load.
- Brands such as Seventh Generation, Mrs Meyers and Method are the primary contributors to the sales of green detergents in the United States.
Changing lifestyles have made consumers more conscious about their personal wellbeing and hygiene. Buyers are opting for laundry detergents that eliminate odour, chlorine, sweat, and dirt while maintaining the life of clothes. Companies are manufacturing products that completely rinse out of the clothing fibres and help prolong the life and stretch of activewear and swimwear. The use of laundry detergent for cleaning daily wear in households is the major contributor to its sales.
The United States of America is home to several laundry detergent manufacturers such as Procter & Gamble, Henkel, Church & Dwight, and other private labels. These producers have gained consumer trust by producing dermatologically tested, organic, biodegradable, and hypoallergenic as well as bleach, phosphate, dye and colouring-free laundry detergents. Further, consumers are more accustomed to liquid and unit dose pods, which has resulted in reduced use of powdered laundry detergents.
Further, the rising disposable incomes among the population are contributing to the increased purchase of higher quality detergents, thereby contributing to the United States laundry detergent market expansion.
United States Laundry Detergent Market Report Snapshots
United States Laundry Detergent Market Size
United States Laundry Detergent Market Trends
United States Laundry Detergent Market Regional Analysis
United States Laundry Detergent Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market reached a value of about USD 11.81 billion in 2023.
The market is projected to grow at a CAGR of 3.2% between 2024 and 2032.
The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of USD 15.77 billion by 2032.
The different types are regular detergents and green detergents.
The key markets for laundry detergents are Southeast, Far West, Mideast, Great Lakes, Southwest, Plains, New England, and Rocky Mountain.
The driving factors include increased adoption of liquid detergents, rising demand for environment-friendly laundry detergents, and the growing availability on e-commerce platforms.
The applications include household, industrial, and institutional.
The key players in the market include USA Detergent Manufacturing Inc, Seventh Generation Inc., The Clorox Company, Johnson & Son Inc., The Procter & Gamble Company, Church & Dwight Co., Inc, Earth Breeze, Inc., Kind Laundry, Tru Earth Environmental Products Inc., Earth Friendly Products (Venus Laboratories, Inc.), and Sheets Laundry Club, Inc., among others.
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