United States Home Decor Market Report and Forecast 2024-2032

United States Home Decor Market Outlook

The United States home decor market size reached approximately USD 180.62 billion in 2023. The market is assessed to grow at a CAGR of 4.6% between 2024 and 2032 to attain a value of around USD 273.85 billion by 2032.

Key Trends in the Market

Home decor, variously known as home decoration or interior decoration, refers to the decoration of interior residential spaces through lighting, furniture, and flooring, among others. Home decor not only enhances the aesthetics of a space but also plays a crucial role in improving the overall well-being of residents.

• One of the major factors driving the United States home decor market demand includes increasing residential construction activities, supported by rising disposable incomes, in the country. This, coupled with growing spending on renovation and remodelling by homeowners, is surging the demand for home decor solutions to enhance the aesthetics of a space and personalise interior spaces.

• Wellness has emerged as a crucial trend aiding the United States home decor market expansion amid the growing focus on self-care, mindfulness, and holistic living. Hence, homeowners are incorporating natural elements such as plants into interior spaces, creating spaces that can encourage mental and physical wellness, and including colours and designs that can promote comfort, relaxation, and calm.

• The growing environmental consciousness amid rapid climate change is one of the prominent United States home decor market trends. Homeowners are increasingly attempting to improve the sustainability profile of their homes, hence the use of recyclable and eco-friendly materials such as bamboo, repurposed wood, metal, concrete, cork, and clay, among others, is increasing.

The trend of sustainability is also driving interest in eco-friendly and ethically sourced fabrics such as Afghan wool, raw cotton, hemp fibre, linen, and seagrass, among others, in home textiles. In addition, environmentally conscious homeowners are preferring energy-efficient lighting and paints with zero VOC to improve their indoor air quality and overall quality of living.

• The United States home decor market growth in the forecast period can be attributed to the increasing adoption of various technologies in interior decoration. Technologies like AI, virtual reality, and augmented reality are being used for visualising, redesigning, and personalising interior spaces whereas designers are leveraging the potential of 3D printing technology to create stylish and innovative decor pieces and furniture.

Market Analysis

Based on type, the United States home decor market segmentation includes home textile, floor covering, furniture, and lighting, among others. On the basis of price, the market can be divided into premium and mass.

By distribution channel, the market is categorised into supermarkets and hypermarkets, speciality stores, and online, among others. The major regional markets for home decor in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States home decor market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Mohawk Industries, Inc. 

• Ashley Furniture Industries, LLC 

• HNI Corporation 

• Koninklijke Philips N.V. 

• Herman Miller, Inc. 

• Acuity Brands, Inc. 

• AHF, LLC 

• Shaw Industries Group, Inc. 

• Mannington Mills, Inc. 

• Crane & Canopy Inc. 

• Others

Market Share by Price

Mass home decor products account for a significant portion of the United States home decor market share. This can be attributed to growing renovation activities and the rising availability of home decor solutions in retail stores like Walmart at discounted prices. The increasing trend of do-it-yourself home decorating projects is also anticipated to bolster mass and affordable home decor solutions in the forecast period.

Market Share by Distribution Channel

As per the United States home decor market, online channels are expected to witness a significant growth in the forecast period. E-commerce platforms are gaining substantial popularity among Gen-Z and millennial customers due to their excellent accessibility. Such stores also boast the presence of various start-ups and niche brands, offer the facility of hassle-free returns and exchanges, and provide easy product comparisons, boosting their appeal for purchasing home decor products.

Competitive Landscape

Mohawk Industries, Inc., headquartered in Georgia, the United States, is a prominent ceramic and flooring manufacturer. It is one of the largest manufacturers, marketers, and distributors of natural stones and ceramic tiles. The company constantly innovate its offerings and has launched various collections with unique products and added style.

HNI Corporation, established in 1947, is a prominent provider of residential building products and workplace furnishings. With its headquarters in Iowa, the United States, the company has established its place as a leader in the hearth sector of the United States. Its commercial segment is one of the most renowned providers and designers of commercial furnishing solutions.

Ashley Furniture Industries, LLC is a leading furniture manufacturer that was established in 1945. It offers a wide range of products to its retail partners in around 155 countries. It is headquartered in Wisconsin, the United States, and it aims to provide customers with the highest quality products with the best services and values.

Other United States home decor market players include Koninklijke Philips N.V., Herman Miller, Inc., Acuity Brands, Inc., AHF, LLC, Shaw Industries Group, Inc., Mannington Mills, Inc., and Crane & Canopy Inc., among others.

Key Highlights of the Report