United States Hair Care Market Report and Forecast 2024-2032

United States Hair Care Market Size

The United States hair care market value is projected to grow at a CAGR of 3.6% between 2024 and 2032. The market is being aided by the growing focus on scalp and hair health among customers.

United States Hair Care Market Outlook

The market for hair care in the United States has been expanding as a result of increasing consumer consciousness for maintaining scalp health. Increasing research and development of science-backed hair care products is accelerating the demand for hairceuticals that address specific hair problems of consumers. This is driving the United States hair care market growth.

The trend of hair signification is prompting major wellness companies to incorporate skincare ingredients and textures into hair care products, thereby complementing market development. With the shift towards sustainability, recyclable product packaging and clean-label hair care products are witnessing increasing consumer appeal, as they align with people’s mindset of “less is more”. Sorbet creams, foams, and bubble gels are expected to become increasingly popular among consumers as they enhance the user’s sensory experience and improve product performance. This is expected to drive the United States hair care market development in the coming years.

The Rising Demand for Shampoos and Conditioners are Driving the United States Hair Care Market Growth

• Shampoos are anticipated to experience the highest growth, with a CAGR of 4.0%. This can be attributed to increasing consumer awareness regarding scalp health and the introduction of new product models.

• Conditioners, which provide silky, smooth hair after hair washing, are expected to grow at a CAGR of 3.8%, thereby driving the United States hair care market expansion.

• Hair oils with a CAGR of 3.7%, continue to see steady demand as they are a good source of hair nourishment and revitalise the scalp, thereby strengthening the hair from root to tips. 

• Hair styling products follow closely with a CAGR of 3.4%, reflecting their growing appeal among male consumers. This is expected to drive the United States hair care market growth.

• Hair colorants follow closely with a CAGR of 3.2%. Their applications provides a unique hair personality to younger people. 

• As per the United States hair care market analysis, Others, with a CAGR of 2.8%, are expected to grow steadily. This can be attributed to the introduction of medicated shampoos for men and women that offer a personalised solution for their hair care problems.

Online Distribution Channels are Expected to Dominate the United States Hair Care Market Share Due to Their Cost-Effectiveness and High Accessibility

• The online segment is expected to lead with a CAGR of 4.0%, driven by rising smartphone penetration and internet accessibility rates among consumers.

• As per United States hair care industry analysis, the hypermarkets/supermarkets are expected to grow at a CAGR of 3.8%, due to the continuous incorporation of new designs in store layout, thereby attracting a greater number of consumers. 

• Speciality stores are expected to grow at a CAGR of 3.6%, due to their highly experienced staff service that provides superior consumer experience during product purchase. 

• Pharmacies and drug stores are expected to expand at a CAGR of 3.4% between 2024 and 2032. The rising preference for medicated shampoos and conditioners is boosting the United States hair care market revenue. 

• The 'others' category, with a CAGR of 3.2%, is expected to witness steady growth, supported by evolving consumer preferences and choices.

The Introduction of Herbal Formulations in Hair Care Products has emerged as One of the Major United States Hair Care Market Trends

• In the market from 2024 to 2032, the Far West region is expected to lead with the highest CAGR of 4.1%, driven by increasing consumer consciousness for maintaining healthy hair. 

• The Rocky Mountain region follows with a CAGR of 3.8%, supported by the availability of a wide range of shampoos that address personalised problems such as damage control, dryness, and dandruff. This is expected to contribute to the United States hair care market expansion. 

• The Southwest, with a CAGR of 3.7%, benefits from the increasing consumer preference for personal grooming and self-care by seeking herbal products for maintaining hair health. 

• The Southeast is projected to grow at a CAGR of 3.5% between 2024 and 2032. The growing demand for hair care products due to rising preference for hair styling among younger consumers is creating lucrative United States hair care market opportunities. 

• New England and the Mideast regions exhibit substantial growth with CAGRs of 3.3% and 3.1%, respectively, reflecting strong consumer demand for natural and cruelty-free vegan shampoos and hair care products. 

• The United States hair care market regional insights show that the Plains and Great Lakes regions, with CAGRs of 2.8% and 2.7%, respectively, are expected to grow steadily. This can be attributed to the rising demand for essential oils and hair colorants among younger consumers.

Key Questions Answered in the Report:

• How has the United States hair care market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States hair care market? 

• What are the key segments within the United States hair care market, and how are they expected to evolve over the forecast period? 

• What are the major challenges and opportunities facing stakeholders in the United States hair care market? 

• Who are the key players in the United States hair care market, and what strategies are they employing to maintain a competitive edge? 

• What are the regulatory and policy factors influencing the United States hair care market globally or regionally? 

• How competitive is the United States hair care market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers? 

• What are the current trends shaping the United States hair care market landscape, and how are they expected to evolve in the future? 

• How are technological advancements impacting the United States hair care market, and what role do innovation and R&D play in driving growth? 

• What are the consumer preferences and buying behavior trends influencing the United States hair care market? 

• How sustainable are current growth rates in the United States hair care market, and what factors could potentially disrupt these trends? 

• What are the regional dynamics within the United States hair care market, and how do they contribute to overall market growth? 

• What are the economic factors influencing the United States hair care market, such as GDP growth, inflation rates, and currency fluctuations? 

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States hair care market? 

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States hair care market? 

• What are the regulatory and legal frameworks impacting the United States hair care market globally or in key regions? 

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States hair care market? 

• What are the emerging market trends and niche opportunities within the United States hair care market that stakeholders should be aware of? 

• How resilient is the United States hair care market to external shocks or disruptions, such as geopolitical tensions or natural disasters? 

• What are the potential barriers to market entry and growth for new players in the United States hair care market?

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States hair care market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States hair care market.

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States hair care market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States Hair care market landscape.

Key Highlights of the Report