United States Gaming Console Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2024-2032)

United States Gaming Console Market Growth

The rise of e-sports, the rising diversity of consumer demographics, and the trend of cross-platform play are some of the influential market drivers. The increasing popularity of cross-platform play enables gamers to engage in multiplayer games with their friends on various consoles and platforms. This trend not only enriches the gaming experience but also expands the popularity of gaming consoles.

AI and machine learning are shaping the United States gaming console market dynamics and trends, with these technologies being increasingly incorporated into games and consoles to deliver more dynamic and personalised gaming experiences. This includes smarter in-game characters and adaptive difficulty levels that respond to the player's skill level.

The popularity of platforms such as Xbox Cloud Gaming (xCloud) and PlayStation Now is on the rise, as they provide high-quality gaming experiences without the requirement of robust local hardware. This trend is expected to gain momentum with the advancement of internet infrastructure.

Key Trends and Recent Developments

The popularity of cloud gaming services, the preference for multiplayer games, and the increasing adoption of handheld devices are driving the United States gaming console market value.

November 2024

Sony revealed plans to develop a new handheld gaming console, allowing users to play PlayStation 5 games on the go. The initiative was part of the company’s strategy to compete with rival brands Nintendo and Microsoft in the portable gaming market. However, the launch details of the device remained undisclosed.

June 2024

Microsoft released its new all-digital version of its Xbox Series X and S consoles during its annual Xbox Games Showcase, featuring trailers for over a dozen upcoming games, including the next instalment of "Call of Duty”. Three versions of the gaming consoles were highlighted, including a disc-less version of the Xbox Series X and S consoles and a special edition of the Series X with 2 terabytes of storage.

May 2024

Nintendo hinted that the release date of Switch 2, the successor to the flagship Switch gaming console, by March 2025. The company assured that the new Switch 2 console would intensify competition in the video gaming market, which includes industry leaders such as Sony's Playstation and Microsoft's Xbox.

May 2024

ASUS launched its ROG Ally X hand-held gaming console based on the Windows 11 platform and powered by AMD Z1 Extreme chipset. The console features a 7-inch LCD with a 120Hz refresh rate and was initially available in black. It also included 16 GB RAM and a larger M.2 2280 SSD slot.

Cloud gaming services are creating new United States gaming console market opportunities

Cloud gaming services such as Xbox Cloud Gaming (formerly xCloud), PlayStation Now, and other subscription-based models are gaining momentum. Players can access a broad library of games without the need to invest in high-end hardware, which lowers the barrier to entry. Services like Xbox Game Pass also promote recurring revenue and provide flexibility for consumers, making consoles more attractive as a long-term investment.

Popularity of handheld devices is impacting the United States gaming console market revenue

The growing popularity of handheld consoles has significantly contributed to the expansion of the market by catering to a broad demographic that values portability and convenience. Devices such as the Nintendo Switch, PlayStation Vita, and Steam Deck have transformed the way gamers experience titles, allowing them to play high-quality games on the go. The ability to seamlessly transition between home and portable gaming enhances the appeal, particularly among younger audiences, busy professionals, and travellers. Additionally, as game libraries for handheld devices continue to expand and cloud gaming becomes more integrated into portable systems, handheld consoles have strengthened their position as a viable alternative to traditional home consoles, driving further growth in the overall market.

Preference for multiplayer games is leading to the United States gaming console market development

The increasing preference for multiplayer games has played a pivotal role in driving the United States gaming console market growth, as it fosters a social, interactive experience that appeals to a wide range of players. Games like Fortnite, Call of Duty, and FIFA have made both online and local multiplayer gaming a central feature, encouraging casual and competitive play alike. This trend not only boosts console sales by increasing demand for systems that can support seamless online connectivity and real-time interactions but also promotes subscription services like Xbox Game Pass and PlayStation Plus, which offer access to multiplayer-focused titles and exclusive content. Furthermore, the rise of eSports and live-streaming platforms like Twitch has contributed to a vibrant gaming culture, further propelling the market's growth by attracting new players and communities to the console ecosystem. Multiplayer games have thus become a key growth factor, reinforcing the social and entertainment value of gaming consoles.

Exclusive gaming content is fuelling the growth of the United States gaming console market

Exclusive titles continue to be a major driver for console sales. Sony's success with games like The Last of Us Part II and Spider-Man: Miles Morales has shown that high-quality, exclusive content is a significant selling point. Microsoft has been expanding its exclusive offerings through the exclusive offerings. If these brands continue to release compelling exclusive games, they will continue to be a key factor in consumer choice and console adoption.

United States Gaming Console Industry Segmentation

“United States Gaming Console Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Home Consoles 
• Handheld Consoles
• Hybrid Consoles
• Dedicated Consoles
• Others 

Market Breakup by Platform

• PlayStation 
• Xbox 
• Wii 
• Others 

Market Breakup by End Use

• Personal 
• Commercial 

Market Breakup by Distribution Channel

• Online 
• Offline

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Farwest

United States Gaming Console Market Share

Based on the platform, the market is divided into PlayStation, Xbox, and Wii, among others. PlayStation accounts for a substantial market share as PlayStation has a strong history in the United States, dating back to the launch of the first PlayStation console. This long-standing legacy has cultivated a loyal customer base that has full confidence in the brand's ability to provide high-end gaming experiences. PlayStation is also renowned for its exclusive titles like "The Last of Us Part II," "Spider-Man: Miles Morales," "Demon’s Souls," and "God of War," which significantly boost console purchases.

Leading Companies in the United States Gaming Console Market

The market participants are investing in cloud gaming technology to gain a competitive edge in the market.

• Sony Corporation
• Microsoft Corporation
• Nintendo Co., Ltd.
• Logitech International SA
• Atari Inc.
• Meta Platforms Technologies, Inc.
• Samsung Electronics Co. Ltd.
• Valve Corporation
• HTC Corporation
• ASUSTEK Computer Inc.
• Others