United States Functional Food Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

United States Functional Food Market Growth

As per the Food Industry Association, nearly 6/10 US shoppers prefer purchasing goods, which have significant health benefits. Over 50% of the American population prefers consuming products with healthy ingredients (56%) and rich dietary fibre content (51%). Going forward, nearly 50% of all American adults plan to eat a healthy diet. Additionally, the younger consumer segment, comprising people aged 13-39 years, is expected to boost their commitment to healthy eating, thereby leading to market development.

Ethically produced food items are perceived to be healthier by two-thirds of the population of younger adults in the United States. Free-range, and grass-fed eggs, meat, and poultry are considered more humane by people. Every 4 out of 10 American consumers prefer wild-caught seafood due to its sustainable nature and high protein content. Nearly 1 of 5 American adults consider regenerative agriculture to be extremely important, with a significant portion of them believing that it improves the nutritious profile of fruits and vegetables. This is expected to contribute to the market expansion.

According to the American Health Association, nearly 122 million adults in the United States suffer from hypertension; almost 94 million of them have total cholesterol above healthy levels. As per the American Diabetes Association, around 37 million American children and adults have diabetes, with over 1 million new cases being diagnosed annually. Increasing consumer consciousness regarding heart health is prompting significant changes in consumer’s dietary habits, leading to the market growth.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Key Trends and Developments

United States Functional Food Market Trends

Nearly 28% of American adults prioritise self-care while purchasing food products. Around 41% of them daily undertake physical activity or other health-promoting actions. Ashwagandha has emerged as a popular ingredient in many food products across the USA, with their sales recording a y-o-y surge of 161% in October 2021. Immunity is cited as the second most important factor behind purchasing food in the USA, followed by general health. This is expected to boost the market growth over the forecast period.

United States Functional Food Industry Segmentation

United States Functional Food Market Share

Based on region, the market is segmented into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, and Far West. The Southeast represented 26% of the overall market share in 2023. Over the forecast period of 2025-2034, the region is assessed to grow at a CAGR of 6.5% as the demand for sustainably sourced food production fortified with functional ingredients increases.

Leading Companies in the United States Functional Food Market

Major functional food manufacturers are expected to incorporate herbs such as ashwagandha, tulsi, mulethi, turmeric, and triphala to drive product sales. This can be attributed to increasing consumer focus on the usage of natural ingredients in functional foods, thereby driving the market growth.

• Abbott Laboratories
• Danone S.A.
• Glanbia, Plc
• General Mills Inc.
• Nestlé S.A.
• Alpina Productos Alimenticios SA
• Productos Naturales De La Sabana S.A.S (Alqueria)
• The Kraft Heinz Company
• Others

The comprehensive report looks into the macro and micro aspects of the market. The EMR report gives an in-depth insight into the market by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.