United States Frozen Yogurt Market Size Analysis - Market Share, Forecast Trends and Outlook Report (2025-2034)

United States Frozen Yogurt Market Growth

Frozen yogurt refers to a frozen product that is made from a mixture of cream, milk, and yogurt. It also typically contains ingredients such as stabilisers, flavouring agents, and sugar, among others. Frozen yogurt is available in different flavours and varieties and is considered healthier than other frozen treats like ice creams. The growing health consciousness is a major factor propelling the United States frozen yogurt industry growth.

Frozen yogurt is widely consumed as a healthy alternative to traditional ice cream as it is low in fat and calories and contains prebiotics. In the forecast period, the increasing trend of guilt-free indulgence is anticipated to bolster the demand for the frozen yogurt market.

United States Frozen Yogurt Market Analysis

The United States frozen yogurt market dynamics and trends are being influenced by increasing dietary restrictions and the growing vegan population, leading to higher demand for allergen-free and plant-based frozen yogurt options like those made from coconut, soy, and almond milk. Additionally, concerns about the environment and animal welfare are boosting the preference for frozen yogurt that is free from artificial ingredients, and sugar, and is non-GMO certified.

The rising trend of sustainability is anticipated to aid the growth of the United States frozen yogurt industry in the coming years. Key manufacturers are capitalising on this trend and adopting eco-friendly practices such as ethically sourced ingredients, using biodegradable containers, and reducing overall wastage.

United States Frozen Yogurt Industry Outlook

As per the USDA, in 2021, the United States saw notable growth in yogurt production. January 2021 kicked off with 385,594 thousand pounds of yogurt, an 8.3% increase from January 2020’s 355,942 thousand pounds. February followed with a modest rise to 381,121 thousand pounds, marking a 0.2% increase from the previous year's 380,263 thousand pounds. March 2021 recorded 442,886 thousand pounds of yogurt, up 1.1% from 438,213 thousand pounds in March 2020. April saw a more substantial increase of 14.4%, with production rising to 413,835 thousand pounds from 361,848 thousand pounds in April 2020. In May, production reached 388,759 thousand pounds, a 4.2% increase compared to 373,099 thousand pounds in May 2020. Further, the upward trend in yogurt production remained continued. Further, November showed a significant increase of 8.9%, with production rising to 355,645 thousand pounds from 326,611 thousand pounds in November 2020. Finally, December 2021 saw yogurt production at 369,101 thousand pounds, marking a 3.0% increase from 358,291 thousand pounds in December 2020.

According to the United States Department of Agriculture, per capita consumption of frozen yogurt in the U.S. was 0.6 pounds in 2020. This figure rose slightly to 0.8 pounds in 2021 and further increased to 0.9 pounds in 2022. Additionally, yogurt consumption per capita was 13.4 pounds in 2019. Increased to 13.6 pounds in 2020, yogurt consumption rose further to 14.3 pounds in 2021. This growing interest in yogurt and frozen yogurt is boosting the United States frozen yogurt industry revenue, as consumers increasingly opt for healthier, lower-calorie alternatives to traditional ice cream.

Key Players in the United States Frozen Yogurt Market and Their Key Initiatives

Nestle S.A.

• Launched new probiotic-infused frozen yogurt flavours. 
• Introduced new plant-based frozen yogurt options. 

Unilever Plc

• Acquired Yasso Holdings, Inc. 
• Partnered with local dairy farms to meet the growing demand of the United States frozen yogurt market. 

Dairy Farmers of America, Inc.

• Partnered with USDA to receive $22.8 million for methane reduction initiatives. 
• Launched a new sustainability campaign. 

Danone S.A.

• Partnered with bioscience company Chr. Hansen. 
• Expanded plant-based frozen yogurt line to capture the United States frozen yogurt market opportunities.

United States Frozen Yogurt Industry Segmentation

“United States Frozen Yogurt Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dairy-Based
• Non-Dairy Based

Market Breakup by Flavour

• Regular
• Flavoured

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Frozen Yogurt Market Share

Supermarkets and hypermarkets account for a significant portion of the United States frozen yogurt market share. Sales of single-serving frozen yogurt from these distribution channels are significantly rising amid the rising impulse purchases by customers. The growing demand for convenience is also prompting customers to buy frozen yogurt from these sales channels.

Moreover, the increasing availability of innovative, fat-free, vegan, and flavoured yogurt on offline channels like supermarkets and convenience stores is also propelling the United States frozen yogurt market demand. For instance, in July 2023, enlightened announced the launch of Greek Frozen Yogurt Pints, its new product line with a Greek yogurt base, available in convenience stores supermarkets and hypermarkets like Sprouts Farmers Market, Walmart, and ShopRite, among others.

Leading Companies in the United States Frozen Yogurt Market

The companies produce and market a wide range of dairy products, from milk and cheese to ingredients and beverages, ensuring quality from farm to consumer.

• Nestle S.A. 
• Unilever Plc 
• HP Hood LLC 
• Dairy Farmers of America, Inc. 
• Danone S.A. 
• Lactalis Group 
• Wells Enterprises, Inc. 
• Menchie's Group, Inc. 
• Baskin-Robbins, Inc. 
• Red Mango, LLC