United States Footwear Market Report and Forecast 2025-2034

United States Footwear Market Outlook

The United States footwear market size reached approximately USD 97.72 billion in 2023. The market is estimated to grow at a CAGR of 3.8% in the forecast period of 2024-2032, reaching a value of around USD 136.96 billion by 2032.

Key Trends in the Market

Footwear refers to items that are worn on the feet for comfort, protection, and support while walking, running, and performing other physical activities. It is primarily made up of materials such as leather, plastic, rubber, and synthetics, among others.

• Growing demand for comfortable footwear, which offers features such as cushioned insoles, padding on sandals, and flexible outsoles, among others, to provide comfort in everyday use is one of the crucial United States footwear market trends.

• The surging popularity of vibrant and trendy colours such as neon and hot pink as well as bold and colourful patterns in footwear to express personality and add a fun element to the outfit is another crucial trend aiding the US market growth.

• With the rising trend of sustainable fashion, many footwear makers are implementing renewable or eco-friendly materials such as natural fibres, ethically sourced leather, vegan leather, and recycled polyester, among others, in their shoes and sandals.

• Increased investments in online and print advertisement of footwear by several market players to promote their brand visibility also provide impetus to the United States footwear market growth.

Market Analysis

Based on material, the market is divided into rubber, plastic, leather, and fabric, among others. On the basis of product, the market is bifurcated into athletic footwear and non-athletic footwear. Based on pricing, the market is classified into mass and premium.

The United States footwear market segmentation, on the basis of end use, includes men, women, and kids. Based on distribution channel, the market is categorised into hypermarkets/supermarkets, speciality stores, and online channels, among others. The major regional markets of footwear in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States footwear market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Nike, Inc. 

• adidas AG 

• PUMA SE

• New Balance Athletics, Inc.

• ASICS Corporation

• Skechers U.S.A., Inc.

• Under Armour, Inc.

• FILA Luxembourg, S.a.r.l. 

• Okabashi Brands, Inc.

• The Aldo Group Inc.

• Others

Market Share by Product

Athletic footwear occupies a significant portion of the United States footwear market share, owing to the high usage of sports shoes in activities such as running, walking, exercising, and playing sports, among others. Factors such as increased use of sports shoes for casual outings as well as growing partnerships and brand deals between professional sports teams of the country and shoe brands also promote the growth of this segment.

Meanwhile, non-athletic footwear is anticipated to witness robust growth in the coming years, due to the increased utilisation of sandals and heels for formal occasions and parties.

Market Share by End Use

As per the United States footwear market analysis, the growing emphasis on health and fitness among men fuels the demand for athletic shoes. With ever-evolving fashion and lifestyle trends, the popularity of casual footwear for social settings has also seen an upward trajectory among men.

Moreover, women are expected to foresee substantial growth in the forecast period, due to the rise in purchasing power as well as celebrity and influencer endorsements.

Competitive Landscape

Nike, Inc., established in 1964, is a footwear and apparel company, with its headquarters in Oregon, the United States. Some of its well-known shoe range includes Air Force 1, Air Jordan 1, Air Max, Blazer, and Pegasus, among others.

adidas AG is one of the largest sportswear manufacturers, founded in 1924 and headquartered in Bavaria, Germany. Its product portfolio includes sneakers, sandals, hoodies, sweatshirts, t-shirts, backpacks, and bags, among others.

PUMA SE, incorporated in 1948 and based in Bavaria, Germany, is a designer of athletic and casual footwear and apparel. The company promotes sustainability by utilising recycled polyester in 48% of its apparel and accessories.

Other United States footwear market players include New Balance Athletics, Inc., ASICS Corporation, Skechers U.S.A., Inc., Under Armour, Inc., FILA Luxembourg, S.a.r.l., Okabashi Brands, Inc., and The Aldo Group Inc., among others.

Key Highlights of the Report