United States Floriculture Market Growth Analysis - Forecast Trends and Outlook (2025-2034)

Key Trends in the Market

Floriculture is a branch of horticulture, that revolves around cultivation, processing, marketing, and processing of flowers and foliage plants. It is largely regarded as the greenhouse sector as the flowers and potted plants are mostly grown in specific systems and temperate climates.

The types of flowers grown also depend significantly on the climate and market demand. However, roses and orchids are grown throughout the world.

• One of the major United States floriculture market trends is the rising shift in consumer preferences towards unique and exotic flowers and plants. Demand for indigenous species, rare blooms, and personalised arrangements has increased, leading to diversification in product offerings.

• The market experiences fluctuations in demand based on seasonal and holiday factors. Events like Valentine's Day, Mother's Day, and Christmas contribute to a rise in flower sales, impacting pricing and production strategies. Moreover, the United States floriculture market demand is propelled by the increasing focus on product personalisation by florists.

• Innovations in breeding, cultivation techniques, and storage technologies have contributed to increased efficiency and improved quality of flowers and plants. Advancements like genetic modification have led to the development of new varieties with desirable traits.

• Another major trend influencing the United States floriculture market growth is the rising presence of florists/sellers, supermarkets, and garden centres on online platforms, which impacts product accessibility and convenience of consumers. The presence of multiple retail channels ensures that a variety of floral products are available, thereby catering to varying tastes and preferences of consumers. This enables consumers to explore and select from a diverse range of flowers, arrangements, and plants.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Market Share by Product Type

According to the United States floriculture market analysis, potted plants are expected to be high in demand during the forecast period, with several market players venturing into the cultivation and distribution of indoor plants to meet this increased demand . This shift in focus among players can be owed to the changing consumer preferences for houseplants.

Growing awareness of the positive impact of plants on mental health and well-being has fuelled the growth of the market. In addition, influencers and interior design trends on social media platforms have also contributed to the rise in indoor plant culture.

Market Share by Region

The state of Florida in the Southeastern region is expected to account for a substantial portion of the United States floriculture market share. According to published data by USDA (United States Department of Agriculture) National Agricultural Statistics Services, Florida ranks first in the country’s total floriculture sales and the value of production for sweetcorn, and foliage plants for indoor use.

With the farms and ranches continuing to produce a wide variety of agricultural products, Florida is likely to maintain its dominance in the market during the forecast period.

Competitive Landscape

Other United States floriculture market players are Ball Horticultural Company, Greenheart Farms, Inc., Bloomia, KB Farms, The Sun Valley Group, Inc., and The Queen’s Flowers, among others.

United States Floriculture Market Report Snapshots

United States Floriculture Companies