United States Floriculture Market Report and Forecast 2025-2034

United States Floriculture Market Outlook

The United States floriculture market size reached approximately USD 7.84 billion in 2024. The market is projected to grow at a CAGR of 6.2% between 2025 and 2034, reaching a value of around USD 13.47 billion by 2034.

Key Trends in the Market

Floriculture is a branch of horticulture, that revolves around cultivation, processing, marketing, and processing of flowers and foliage plants. It is largely regarded as the greenhouse sector as the flowers and potted plants are mostly grown in specific systems and temperate climates.

The types of flowers grown also depend significantly on the climate and market demand. However, roses and orchids are grown throughout the world.

• One of the major United States floriculture market trends is the rising shift in consumer preferences towards unique and exotic flowers and plants. Demand for indigenous species, rare blooms, and personalised arrangements has increased, leading to diversification in product offerings.

• The market experiences fluctuations in demand based on seasonal and holiday factors. Events like Valentine's Day, Mother's Day, and Christmas contribute to a rise in flower sales, impacting pricing and production strategies. Moreover, the United States floriculture market demand is propelled by the increasing focus on product personalisation by florists.

• Innovations in breeding, cultivation techniques, and storage technologies have contributed to increased efficiency and improved quality of flowers and plants. Advancements like genetic modification have led to the development of new varieties with desirable traits.

• Another major trend influencing the United States floriculture market growth is the rising presence of florists/sellers, supermarkets, and garden centres on online platforms, which impacts product accessibility and convenience of consumers. The presence of multiple retail channels ensures that a variety of floral products are available, thereby catering to varying tastes and preferences of consumers. This enables consumers to explore and select from a diverse range of flowers, arrangements, and plants.

Market Analysis

Based on product type, the market can be categorised into cut flowers, bedding flowers, and potted plants, among others. The United States floriculture market segmentation, based on flower type, includes tulips, lilies, gladioli, snapdragons, roses, orchids, gerbera, and carnations, among others.

The market, based on application, is divided into aesthetics and decorative purposes, flavours and fragrances, and natural colours, among others. Based on the end-user, the market is separated into personal use, industrial, and institutions/events, among others.

The major regional markets for floriculture in the United States are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States floriculture market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Syngenta AG

• Dümmen Orange Holding B.V.

• Kurt Weiss Greenhouses, Inc.

• Ball Horticultural Company

• Greenheart Farms, Inc.

• Bloomia

• KB Farms

• The Sun Valley Group, Inc.

• The Queen’s Flowers

• Others

Market Share by Product Type

According to the United States floriculture market analysis, potted plants are expected to be high in demand during the forecast period, with several market players venturing into the cultivation and distribution of indoor plants to meet this increased demand . This shift in focus among players can be owed to the changing consumer preferences for houseplants.

Growing awareness of the positive impact of plants on mental health and well-being has fuelled the growth of the market. In addition, influencers and interior design trends on social media platforms have also contributed to the rise in indoor plant culture.

Market Share by Region

The state of Florida in the Southeastern region is expected to account for a substantial portion of the United States floriculture market share. According to published data by USDA (United States Department of Agriculture) National Agricultural Statistics Services, Florida ranks first in the country’s total floriculture sales and the value of production for sweetcorn, and foliage plants for indoor use.

With the farms and ranches continuing to produce a wide variety of agricultural products, Florida is likely to maintain its dominance in the market during the forecast period.

Competitive Landscape

Syngenta AG is one of the global leaders in sustainable agriculture and technological innovations. It operates in over 90 countries, focusing on producing seeds, crop protection products, and innovative technologies to enhance crop yield and quality. Syngenta is known for its advancements in agricultural biotechnology, including genetically modified (GM) seeds and traits aimed at improving pest resistance, crop productivity, and environmental sustainability.

Dümmen Orange Holding B.V. is a leading global player in the floriculture market, specialising in the breeding and production of flowers and plants. The company focuses on developing new varieties of flowers, including roses, chrysanthemums, and various bedding plants. Known for its innovation in breeding techniques and extensive research, Dümmen Orange is committed to creating new and improved varieties that meet market demands for aesthetics, durability, and disease resistance.

Kurt Weiss Greenhouses, Inc. is a family-owned company renowned for its high-quality production of flowering plants and seasonal crops. Based in New York, it specialises in growing a wide range of flowers, herbs, and vegetables. The company's focus on sustainability, innovative growing practices, and commitment to environmentally friendly cultivation methods set it apart.

Other United States floriculture market players are Ball Horticultural Company, Greenheart Farms, Inc., Bloomia, KB Farms, The Sun Valley Group, Inc., and The Queen’s Flowers, among others.

Key Highlights of the Report

United States Floriculture Market Report Snapshots

United States Floriculture Market Size

United States Floriculture Market Share

United States Floriculture Market Analysis

United States Floriculture Companies