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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
United States Facial Mask Market Size
The United States facial mask market is estimated to expand at a CAGR of 7.6% between 2024 and 2032, driven by the increasing focus of Americans on developing effective skincare routine to boost the skin health and the thriving personal care industry in the US.
Key Trends in the Market
Facial masks are occlusive skincare products which hydrate the skin, improves the appearance of pores, and removes excessive oils. This clears out the dead skin cells and eliminates the problem of acne and blemishes. Facial masks are an indispensable part of men and women’s skincare routine because it saves time and imparts a natural glow to the face. Their increasing popularity is attributed to lifestyle changes and rising disposable income of people.
- Multimasking has become one of the key United States facial mask market trends. This is because there is a no one size fits all approach for facial masks. Different skin types have different issues and they can only be resolved by a mix of facial mask solutions. For example, mattifying mask should be applied on oily skin areas and hydrating mask should be applied on dry skin areas for best results.
- The problems associated with excessive makeup, including premature ageing of skin, hyperpigmentation, and eye irritation is driving consumers towards products that can resolve their skin care issues like dullness, dryness, and acne. This is expected to bolster the United States facial mask market demand.
- Beauty companies are constantly innovating their skincare products for treating problems like adult acne, skin damage caused by blue light, and fighting pollution. Clay masks tackle various such problems and contribute to improved skin health among its users. This is increasing its popularity and contributing to the United States facial mask market growth.
United States Facial Mask Market Report Snapshots
United States Facial Mask Market Size
United States Facial Mask Market Share
United States Facial Mask Companies
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The United States facial mask market is estimated to grow at a CAGR of 7.6% between 2024 and 2032.
The market is being driven by the growing consumer demand for pampering their skin at home and boosting their self-confidence by looking good.
The key trends aiding the market expansion include the emergence of multimasking, consumer’s shift towards skincare products, and invention of new beauty solutions like clay masks.
The major types of facial masks are sheet masks and wash-off masks.
The major regions include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and far west.
The major players in the market are L'Oréal SA, Shiseido Co., Ltd., Unilever plc, Johnson & Johnson Inc., Procter & Gamble Co., Natura Bissé International Inc., Image International Manufacturing, LLC, TaikiUSA, Anthem, and Seoul Mamas LLC, among others.
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