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The United States facial mask market size is estimated to expand at a CAGR of 7.6% between 2024 and 2032, driven by the increasing focus of Americans on developing effective skincare routine to boost the skin health and the thriving personal care industry in the US.
Facial masks are occlusive skincare products which hydrate the skin, improves the appearance of pores, and removes excessive oils. This clears out the dead skin cells and eliminates the problem of acne and blemishes. Facial masks are an indispensable part of men and women’s skincare routine because it saves time and imparts a natural glow to the face. Their increasing popularity is attributed to lifestyle changes and rising disposable income of people.
The United States facial mask market segmentation, based on type, includes sheet mask and wash-off mask. By distribution channel, the market can be categorised into supermarkets/hypermarkets, convenience markets, specialty stores, and online, among others.
The major regional markets for facial masks include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States facial mask market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.
As per the United States facial mask market analysis, sheet masks are expected to gain popularity among the American consumers gradually. This is because sheet masks are convenient and hygienic in terms of application. They are single use products that are pre-soaked in nutritious serums and only need to be massaged or patted once they are applied on skin. For a richer glow, they can be followed up with other skincare products and can be integrated into daily skincare routine without causing negative side effects.
Wash-off masks are also expected to witness a significant growth during the forecast period because of their eco-friendly nature and their capability of addressing different skin problems by each unique formulation.
Online channels are expected to account for a significant United States facial mask market share because of provision of various masks catering to the unique requirements of different consumers. Online channels enable consumers to make the best choice for skincare products by providing information about product composition and showcasing customer reviews and ratings. The flexibility of payment options and fast shipping facilities provided by these channels are increasing their popularity among people.
Speciality stores are also expected to become a major attraction for beauty-conscious people as they provide them with the opportunity to interact with sales representatives and gain in-depth knowledge of facial care products. The in-store purchasing experience is expected to drive people towards speciality stores over the forecast period.
Johnson & Johnson Inc. was founded in 1886 and is headquartered in New Brunswick, New Jersey. It is the biggest and one of the most diversified healthcare products companies in the world. It operates through two business segments which includes the pharmaceutical and MedTech segment. It has a significant market presence in regions like Europe and the Asia Pacific, among others.
TaikiUSA was started in 1930 as a family-owned sea sponge business. Today, it is engaged in providing customized beauty and skincare solutions to multiple brands and partners. This includes end-to-end support to emerging companies for conceiving, manufacturing, and distributing beauty and skin care products. Its team of scientists has 30+ years of experience in resolving skin challenges and work on improvising innovative ways of application of skincare products.
Anthem was founded in 2019 and is headquartered in New Jersey. It is one of the leading suppliers of skincare, haircare, and personal hygiene products in the world. It has two state-of-the-art manufacturing facilities in Florida and New Jersey that creates a wide range of product formulations, packagings, and single use masking options for its consumers for eye, lip, and neck application, among others. It is also the fastest growing manufacturer of wet wipes in the United States.
Other players in the United States facial mask market include L'Oréal SA, Shiseido Co., Ltd., Unilever plc, Procter & Gamble Co., Natura Bissé International Inc., Image International Manufacturing, LLC, and Seoul Mamas LLC, among others.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Type |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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United States Facial Mask Market Size
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The United States facial mask market is estimated to grow at a CAGR of 7.6% between 2024 and 2032.
The market is being driven by the growing consumer demand for pampering their skin at home and boosting their self-confidence by looking good.
The key trends aiding the market expansion include the emergence of multimasking, consumer’s shift towards skincare products, and invention of new beauty solutions like clay masks.
The major types of facial masks are sheet masks and wash-off masks.
The major regions include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and far west.
The major players in the market are L'Oréal SA, Shiseido Co., Ltd., Unilever plc, Johnson & Johnson Inc., Procter & Gamble Co., Natura Bissé International Inc., Image International Manufacturing, LLC, TaikiUSA, Anthem, and Seoul Mamas LLC, among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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