United States E-Learning Market Report and Forecast 2024-2032

United States E-Learning Market Outlook

The United States e-learning market size reached approximately USD 126.23 billion in 2023. The market is assessed to grow at a CAGR of 10.9% between 2024 and 2032 to attain a value of around USD 315.33 billion by 2032.

Key Trends in the Market

E-learning, variously known as electronic learning or online learning, refers to training and learning through digital mediums such as tablets, cellular phones, and computers, among others. It can empower learners to enhance their skills, enable them to learn at their own pace anytime and anywhere, and improve learning outcomes.

• The rising focus on enhancing the accessibility and affordability of quality education, especially among vulnerable learners and students with disabilities, is driving the United States e-learning market demand. Moreover, the high penetration of devices like smartphones and tablets, coupled with the increasing accessibility to high-speed internet, is surging the popularity of e-learning solutions.

• One of the major United States e-learning market trends is the increasing trend of gamification in learning. With the decreasing attention span in the contemporary age, e-learning platforms are using gaming elements such as rewards, points, leaderboards, and badges, among others, to improve the engagement and learning motivation of students while making the learning process more interesting and enjoyable.

• The integration of artificial intelligence (AI) and machine learning in online learning platforms is anticipated to bolster the United States e-learning market development in the coming years. Such technologies can personalise the learning experiences of students and automatically detect knowledge gaps to provide them with real-time feedback and customised reports for areas of improvement.

• In the forecast period, the rising usage of artificial intelligence for automating educational content creation and enhancing the engagement and interaction of learners through chatbots is likely to fuel the market.

Market Analysis

Based on product type, the United States e-learning market segmentation includes content and services. On the basis of sector, the market can be divided into K-12 sector, post-secondary, and corporate and government learning, among others.

On the basis of technology, the market is categorised into online e-learning, learning management system, mobile e-learning, rapid e-learning, and virtual classroom, among others. The major regional markets for e-learning in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States e-learning market, covering their competitive landscape and latest developments like mergers, acquisitions, investments and expansion plans.

• Microsoft Corporation 

• Oracle Corp. 

• SAP SE 

• Google LLC 

• Coursera Inc. 

• Udemy, Inc. 

• Aptara Inc. 

• 2U, Inc. 

• Cisco Systems, Inc. 

• Skillsoft Corporation 

• Others

Market Share by Technology

As per the United States e-learning market analysis, the demand for mobile e-learning is expected to significantly rise in the coming years. Mobile e-learning platforms empower learners to easily access information at any point in time, enhance the flexibility of learning, and provide personalised and interactive learning methods. Moreover, the affordability of mobile e-learning as compared to desktop-based or traditional learning methods is likely to boost its popularity among businesses and educational institutions.

In the forecast period, the emerging trend of bring-your-own-devices and the growing integration of mobile technology in classrooms are anticipated to bolster the popularity of mobile e-learning platforms.

Market Share by Sector

Post-secondary education, encompassing colleges, universities, and vocational and trade schools, accounts for a significant portion of the United States e-learning market share. The United States boasts a high adoption of online learning courses among university and college students due to their high accessibility and enhanced convenience. Besides, post-secondary educational institutions, especially community colleges and universities, in the country are actively launching e-learning programmes to enhance their revenue and enrolment levels.

Meanwhile, the usage of e-learning in corporate training is anticipated to surge in the forecast period, due to its flexibility, time efficiency, improved learning experience, and affordability. Furthermore, the growing popularity of microlearning and the emerging trend of gamification of corporate e-learning platforms are expected to fuel the overall United States e-learning market growth in the forecast period.

Competitive Landscape

2U, Inc. is the parent organisation of edX, a prominent global online learning platform. The company collaborates with corporations and various universities to deliver high-quality education through digital platforms. Headquartered in Maryland, the United States, the company offers more than 4,300 digital programmes, online courses, degrees, and boot camps, among others.

Aptara Inc., founded in 1988, is a custom content service provider that works with organisations to enhance the engagement of their content and monetise corporate and digital learners. With its headquarters in Virginia, the United States, the company actively leverages new technologies to drive customer engagement and develop cost-effective and innovative digital content.

Coursera Inc., established in 2012, has gained a reputation as a leading online learning platform. It partners with major universities and organisations to enhance the accessibility of high-quality education in the world. Some of its offerings include professional certifications, master’s and bachelor's degrees, specialisations, and guided projects, among others.

Other United States e-learning market players include Microsoft Corporation, Oracle Corp., SAP SE, Google LLC, Udemy, Inc., Cisco Systems, Inc., and Skillsoft Corporation, among others.

Key Highlights of the Report