United States E-Commerce Market Report and Forecast 2024-2032

United States E-Commerce Market Outlook

The United States e-commerce market size reached approximately USD 1.11 trillion in 2023. The market is further projected to grow at a CAGR of 14.7% between 2024 and 2032, reaching a value of USD 3.85 trillion by 2032.

Key Trends in the Market

E-commerce refers to trading of services and goods over the internet. Various companies exclusively sell products online whereas, many sellers deploy e-commerce as a component in a broader strategy that includes different distribution channels and physical stores. E-commerce websites act as a digital storefront, facilitating transactions between sellers and buyers.

• The rising disposable incomes and provision of convenience and comfort is supporting the United States e-commerce market growth. The plethora of retail options available across a single platform along with the presence of several brands and different payment options enhance the shopping experience of the customers.

• The provision of personalised and tailored product portfolio is supporting the market expansion. The identification of shopping patterns and habits allows various e-commerce sites to showcase products most suitable for the consumers. Additionally, various websites also offer lucrative deals, loyalty programs, and discounts, among others, allowing them to broaden their customer base.

• The integration of social media with e-commerce is providing lucrative growth opportunities to the market. The advent of channels including TikTok product tagging, Facebook marketplace, and Instagram Shop, among others is aiding the expansion of various stores as consumers spend a significant portion of their time across these channels.

United States E-Commerce Market Analysis

On the basis of type, the market is divided into apparels, footwear and accessories, home appliances, books, cosmetics, and groceries, among others. Based on transaction type, the market is classified into B2C, B2B, and C2C, among others.

On the basis of region, the United States e-commerce market segmentation includes New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Amazon.com, Inc.

• Walmart Inc.

• Apple Inc. 

• The Kroger Co. 

• The Home Depot, Inc. 

• Target Brands, Inc. 

• Costco Wholesale Corporation 

• BEST BUY 

• eBay Inc. 

• Macys.com, 

• Others

Market Share by Type

Home appliances account for a significant United States e-commerce market share owing to the presence of a wide range of brands across various e-commerce platforms and availability of products in varying sizes.     Several platforms also provide customer reviews and ratings, the feedback allows the shoppers to make an informed decision. The availability of detailed product descriptions comprising of dimensions, capacity, and directions of use, among others, further enhances the shopping experience for the customers.

Market Share by Transaction Type

B2B transactions are anticipated to witness significant growth over the forecast period. This growth can be attributed to the increasing penetration of internet and smart phones. The presence of a well-established digital infrastructure coupled with the presence of major e-commerce platforms in the country are supporting the segment growth. The ease of placing bulk orders via different efficient digital transaction models is bolstering the United States e-commerce market demand.

Competitive Landscape

Amazon.com, Inc. is a multinational technology company that focuses on online advertising, cloud computing, digital streaming, and e-commerce, among others. The company was founded in 1994 and is headquartered in Virginia, United States.

Walmart Inc. is one of the leading retail corporations that operates a chain of grocery stores, hypermarkets, and discount department stores. The company was founded in 1962 and is headquartered in Arkansas, United States.

Apple Inc. is a multinational technology company that provides and wide range of products and services including AirPods, iPad, Mac, and iPhone and app store, apple card, apple music, and apple one, among others.

Other United States e-commerce market key players include The Kroger Co., The Home Depot, Inc., Target Brands, Inc., Costco Wholesale Corporation, BEST BUY, eBay Inc., and Macys.com, among others.

Key Highlights of the Report