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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

United States E-cigarette and Vape Market Outlook

The United States e-cigarette and vape market attained a value of around USD 25.00 billion in 2023. The industry is further expected to grow in the forecast period of 2024-2032 at a CAGR of nearly 25% to reach approximately USD 186.55 billion by 2032.

United States E-Cigarette and Vape Market

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Properties and Applications

E-cigarette means a cigarette-shaped device that stimulates a smoking tobacco experience without inhaling tobacco. An E-cigarette comprises of a pump, atomizer, as well as e-liquid. E-cigarettes assist smokers in quitting smoking. E-cigarettes are preferable to traditional cigarettes because they do not lead to illness or death.

United States E-cigarette and Vape Market By Type

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Based on type, the industry is divided into:

  • Disposable
  • Rechargeable
  • Modular Devices

Based on the component, the industry can be divided into:

  • Atomizer
  • Vape Mod
  • Cartomizer
  • E-liquid

The industry can be broadly categorised based on composition into:

  • Tobacco
  • Flavours
  • Nicotine-free

Based on the battery mode, the industry is divided into:

  • Automatic
  • Manual

The distribution channels can be divided between online and offline.

The EMR report looks into the major regional markets in the United States e-cigarette and vape market like New York, California, Florida, and Texas, among others.

United States E-cigarette and Vape Market By Region

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Market Analysis

Due to numerous studies by medical associations which consider e-cigarettes safer than traditional cigarettes, the market is being supported by the increasing awareness among young people. In addition, vendors' customising options, as well as continuous developments in the development of new products, are likely to propel the market growth further in the forecast period. Furthermore, the cost-efficiency of these products has also increased the consumer acceptance.

The stringent rules laid down by local governments in different countries, including the United States and Germany, have limited the market expansion. The manufacture and selling of vapour products have been banned by many countries, which in turn has led to lower prices.

Competitive Landscape

The report presents a detailed analysis of the following key players in the United States e-cigarette and vape market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:

  • Reynolds American Inc. 
  • Imperial Brands Plc 
  • Altria Group, Inc. 
  • Philip Morris International Inc. 
  • British American Tobacco
  • Turning Point Brands
  • Others

The EMR report gives an in-depth insight into the industry by providing a SWOT analysis as well as an analysis of Porter’s Five Forces model.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Component
  • Composition
  • Battery Mode
  • Distribution Channel
  • Region
Breakup by Type
  • Disposable
  • Rechargeable
  • Modular Devices
Breakup by Component
  • Atomizer
  • Vape Mod
  • Cartomizer
  • E-Liquid
Breakup by Composition
  • Tobacco
  • Flavours
  • Nicotine-Free
Breakup by Battery Mode
  • Automatic
  • Manual
Breakup by Distribution Channel
  • Online
  • Offline
Breakup by Region
  • New York
  • California
  • Florida
  • Texas
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Reynolds American Inc. 
  • Imperial Brands Plc 
  • Altria Group, Inc. 
  • Philip Morris International Inc. 
  • British American Tobacco
  • Turning Point Brands
  • Others
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market attained a value of approximately USD 25.00 billion. 

The market is projected to grow at a CAGR of 25% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach around USD 186.55 billion in 2032. 

The major drivers of the market are the growing penetration of e-cigarette and vape, increasing demand among the younger generation, and cost-efficiency of these products.

The key trends guiding the growth of the market include the continuous development of new products and increasing awareness among consumers. 

The major regions in the market are New York, California, Florida, and Texas, among others.

The major types of e-cigarettes and vapes in the market are disposable, rechargeable, and modular devices.

The significant components in the market are atomizer, vape mod, cartomizer, and e-liquid.

The leading compositions in the market are tobacco, flavours, and nicotine-free.

The major battery modes in the United States market for e-cigarettes and vapes are automatic and manual.

The significant distribution channels for e-cigarettes and vapes in the United States market are online and offline.

The major players in the United States e-cigarette and vape market are Reynolds American Inc., Imperial Brands Plc, Altria Group, Inc., Philip Morris International Inc.,  British American Tobacco, and Turning Point Brands, among others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124