United States Dog Toys Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

United States Dog Toys Market Growth

Dog toys in the United States deliver a range of advantages: they offer mental stimulation, physical exercise, and behavioural management by channelling energy and curbing destructive actions. Chew toys support dental health, while playtime with toys helps ease stress and anxiety. Additionally, they function as training aids, strengthen bonding through interactive play, and prevent boredom, all contributing to the growth of the United States dog toys industry.

The market offers a diverse range of toys tailored to various sizes and breeds, with some even monitoring health metrics, ensuring pets stay healthy and well-entertained.

United States Dog Toys Market Analysis

The market is experiencing robust growth, fuelled by the increasing popularity of dogs as pets and their rising status as family members, driven by pet humanisation trends. In the United States dog toys market dynamics and trends are improving as consumers shift towards spending on premium pet care products, including toys and training aids, to support their pets' health.

As per the United States dog toys industry analysis, the growing awareness regarding the importance of engaging pets in different activities to support their overall development and better train them is expected to drive the demand for specialised toys. The market also gains from the broad selection of products available on e-commerce platforms, allowing pet owners to shop conveniently from home, which further boosts the United States dog toys market demand.

United States Dog Toys Industry Outlook

As per the American Pet Products Association, the percentage of Americans owning a dog has exhibited a consistent upward trend from 2018 to 2023. In 2018, 48% of Americans had a dog. This figure increased to 49% in 2019, remained stable in 2020, and again at 49% in 2021. However, 2022 marked a significant rise, with 52% of Americans owning a dog, and this trend continued to escalate to 56% in 2023. This trend is significant as it indicates a growing demand for dog-related products and services, including dog toys, further driving the demand of the United States dog toys market revenue.

According to the Pet Industry Joint Advisory Council, monthly disposable income data among dog owners showed several key trends in April 2023 compared to April 2022. In both years, 44% of dog owners reported having a disposable income of less than USD 1,000. For the income bracket of USD 1,001 to USD 2,500, there was a slight increase from 16% in April 2022 to 17% in April 2023. The most significant change was observed in the highest income bracket, USD 2,501 or more, with 19% of dog owners in this range in April 2022, increasing to 24% in April 2023. The rise in affluent dog owners is boosting demand for premium dog toys and accessories, driving the United States dog toys industry revenue. This trend is fuelled by a need for stimulating, exercising, and managing pets, with easy access through e-commerce.

As per the Industrial Report, in 2012, the total U.S. pet industry expenditures stood at USD 53.3 billion, and by 2023, this figure reached USD 143.6 billion, representing an approximate 169% increase over 11 years.

The U.S. market provides an extensive range of dog toys designed for various breeds and needs, increasing consumer options, and further boosting the United States dog toys market demand.

• Easy access through online platforms boosts sales and market reach, allowing pet owners to shop conveniently.
• Continuous product innovation improves quality and appeal, driving consumer interest and satisfaction.

High-quality toys can be expensive, potentially limiting market reach to budget-conscious consumers.

• The vast array of products can overwhelm consumers, leading to choice paralysis and fragmented demand.
• The presence of counterfeit or substandard toys can damage brand reputations and affect consumer trust.

Increasing demand for high-quality, premium toys offers opportunities for higher revenue and market differentiation.

• Rising awareness of pet health and wellness drives demand for toys that support physical and mental well-being.
• Providing customised toys can appeal to niche markets and boost customer loyalty, thus driving the United States dog toys demand growth.

Economic downturns can reduce consumer spending on non-essential pet products.

• New regulations or safety standards can impact product development and compliance costs.
• Intense competition among brands can lead to price wars and reduced profit margins.

Key Players in the United States Dog Toys Market and Their Key Initiatives

Kong Company

• Expanded support for shelter animals.
• Organised KONG Day with exclusive toys and adoption events.

Nylabone

• Launched a nationwide campaign promoting the dental health benefits of their chew toys. 
• Introduced eco-friendly dog toys made from sustainable materials to meet the growing demand of the United States dog toys market.

Benebone

• Partnered with NASCAR, sponsoring the No. 34 Ford Mustang. 
• Launched a recycling program with TerraCycle® for worn dog chews.

Outward Hound

• Partnered with local shelters to donate toys to capture the United States dog toys market opportunities. 
• Launched a new line of eco-friendly dog toys made from recycled materials.

United States Dog Toys Industry Segmentation

“United States Dog Toys Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Balls
• Chews
• Toppers
• Interactive Toys
• Others

Market Breakup by Material

• Rubber
• Plastic
• Fabric
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Dog Toys Market Share

The growth of the United States dog toys industry is driven by the benefits of balls and chews. Balls promote physical exercise through running and fetching, stimulate mental activity by challenging problem-solving skills, and strengthen the bond between dogs and their owners with interactive play.

Chews contribute to dogs' well-being by supporting dental health with teeth cleaning and gum massage, managing behaviour by redirecting energy minimising destructive actions and alleviating stress by providing a comforting activity during anxious moments. Together, these toys are essential for keeping dogs healthy, engaged, and content, boosting demand in the United States dog toys market.

Leading Companies in the United States Dog Toys Market

The company’s focus is on enhancing pet well-being with top-quality, engaging products. They encourage healthy play and build strong connections between pets and their owners.

• Kong Company 
• Outward Hound 
• Nylabone 
• Benebone 
• Chuckit! 
• Petstages