United States Dietary Supplements Market Report and Forecast 2025-2034

United States Dietary Supplements Market Outlook

The United States dietary supplements market size reached USD 36.96 billion in 2024. The market is expected to grow at a CAGR of 3.44% between 2025 and 2034, reaching USD 49.85 billion by 2034.

Key Takeaways:

• According to the National Institute of Health, 38.4 million individuals, or 11.6% of the population, had diabetes in 2021.

• As per the CDC, hypertension contributed to 691,095 deaths in the United States in 2021, bolstering the dietary supplement demand.

• In 2023, the FDA introduced the Dietary Supplement Ingredient Directory, enabling public access to information on supplement ingredients.

Capsules are a key driver of the United States dietary supplements market growth, providing convenient pre-measured doses suitable for consumers desiring fast and portable supplement consumption

Capsules, renowned for their convenience with pre-measured doses, are favoured for their ease of use, taste masking, and accurate dosing. They're easily swallowed and can be tailored for specific formulations, with a sealed design to reduce contamination risks, making them popular.

Powders, however, provide versatility, easily blending with liquids for varied consumption methods. They dissolve quickly, allowing for customizable dosages and come in various flavours to suit different tastes. Often eco-friendly packaging is available, and powders are cost-effective and gentle on digestion.

In August 2023, Hong Kong-based NOOCI launched in the United States initially online, expanding offline through a practitioner's program, with over 100 practitioners signed up nationwide. NOOCI specializes in Chinese herbal supplements, offering capsules and powder sachets addressing women's immune support, menstrual relief, and nasal relief.

Market Segmentation

The United States Dietary Supplements Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Proteins and Amino Acids

• Vitamins and Minerals

• Botanicals

• Probiotics

• Others

Market Breakup by Form

• Tablets

• Powders 

• Liquids 

• Soft Gels

• Others

Market Breakup by Application

• Energy and Weight Management

• Diabetes

• Anti-cancer

• Anti-aging

• Immunity

• Cardiac Health

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies and Drug Stores

• Online

• Others

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

The United States dietary supplements market key players are Nestle S.A., Nu Skin Enterprises, Inc., Procter & Gamble Co., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc, Glanbia Plc, Herbalife Ltd., Nature’s Sunshine Products, Inc., Perrigo Company Plc and Abbott Laboratories among others.

Key Highlights of the Report