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United States Dietary Supplements Market Size, Share, Trends: By Type: Proteins and Amino Acids, Vitamins and Minerals, Botanicals, Probiotics, Others; By Form: Tablets, Powders, Liquids, Soft Gels, Others; By Application: Energy and Weight Management, Others; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
United States Dietary Supplements Market Outlook
The United States dietary supplements market size reached USD 36.96 billion in 2023. The market is expected to grow at a CAGR of 3.44% between 2024 and 2032, reaching USD 49.85 billion by 2032.
Key Takeaways:
- According to the National Institute of Health, 38.4 million individuals, or 11.6% of the population, had diabetes in 2021.
- As per the CDC, hypertension contributed to 691,095 deaths in the United States in 2021, bolstering the dietary supplement demand.
- In 2023, the FDA introduced the Dietary Supplement Ingredient Directory, enabling public access to information on supplement ingredients.
Capsules are a key driver of the United States dietary supplements market growth, providing convenient pre-measured doses suitable for consumers desiring fast and portable supplement consumption
Capsules, renowned for their convenience with pre-measured doses, are favoured for their ease of use, taste masking, and accurate dosing. They're easily swallowed and can be tailored for specific formulations, with a sealed design to reduce contamination risks, making them popular.
Powders, however, provide versatility, easily blending with liquids for varied consumption methods. They dissolve quickly, allowing for customizable dosages and come in various flavours to suit different tastes. Often eco-friendly packaging is available, and powders are cost-effective and gentle on digestion.
In August 2023, Hong Kong-based NOOCI launched in the United States initially online, expanding offline through a practitioner's program, with over 100 practitioners signed up nationwide. NOOCI specializes in Chinese herbal supplements, offering capsules and powder sachets addressing women's immune support, menstrual relief, and nasal relief.
Market Segmentation
The United States Dietary Supplements Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Proteins and Amino Acids
- Vitamins and Minerals
- Botanicals
- Probiotics
- Others
Market Breakup by Form
- Tablets
- Powders
- Liquids
- Soft Gels
- Others
Market Breakup by Application
- Energy and Weight Management
- Diabetes
- Anti-cancer
- Anti-aging
- Immunity
- Cardiac Health
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Pharmacies and Drug Stores
- Online
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
The United States dietary supplements market key players are Nestle S.A., Nu Skin Enterprises, Inc., Procter & Gamble Co., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc, Glanbia Plc, Herbalife Ltd., Nature’s Sunshine Products, Inc., Perrigo Company Plc and Abbott Laboratories among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Dietary Supplements Market Overview
8.1 Key Industry Highlights
8.2 North America Dietary Supplements Historical Market (2018-2023)
8.3 North America Dietary Supplements Market Forecast (2024-2032)
9 United States Dietary Supplements Market Overview
9.1 Key Industry Highlights
9.2 United States Dietary Supplements Historical Market (2018-2023)
9.3 United States Dietary Supplements Market Forecast (2024-2032)
10 United States Dietary Supplements Market by Type
10.1 Proteins and Amino Acids
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Vitamins and Minerals
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Botanicals
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Probiotics
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Others
11 United States Dietary Supplements Market by Form
11.1 Tablets
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Powders
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Liquids
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Soft Gels
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Others
12 United States Dietary Supplements Market by Application
12.1 Energy and Weight Management
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Diabetes
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
12.3 Anti-cancer
12.3.1 Historical Trend (2018-2023)
12.3.2 Forecast Trend (2024-2032)
12.4 Anti-aging
12.4.1 Historical Trend (2018-2023)
12.4.2 Forecast Trend (2024-2032)
12.5 Immunity
12.5.1 Historical Trend (2018-2023)
12.5.2 Forecast Trend (2024-2032)
12.6 Cardiac Health
12.6.1 Historical Trend (2018-2023)
12.6.2 Forecast Trend (2024-2032)
12.7 Others
13 United States Dietary Supplements Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Pharmacies and Drug Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Online
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Others
14 United States Dietary Supplements Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Company Profiles
17.2.1 Nestle S.A.
17.2.1.1 Company Overview
17.2.1.2 Product Portfolio
17.2.1.3 Demographic Reach and Achievements
17.2.1.4 Certifications
17.2.2 Nu Skin Enterprises, Inc.
17.2.2.1 Company Overview
17.2.2.2 Product Portfolio
17.2.2.3 Demographic Reach and Achievements
17.2.2.4 Certifications
17.2.3 Procter & Gamble Co.
17.2.3.1 Company Overview
17.2.3.2 Product Portfolio
17.2.3.3 Demographic Reach and Achievements
17.2.3.4 Certifications
17.2.4 Bayer AG
17.2.4.1 Company Overview
17.2.4.2 Product Portfolio
17.2.4.3 Demographic Reach and Achievements
17.2.4.4 Certifications
17.2.5 Alticor Global Holdings Inc. (Amway Corp.)
17.2.5.1 Company Overview
17.2.5.2 Product Portfolio
17.2.5.3 Demographic Reach and Achievements
17.2.5.4 Certifications
17.2.6 Reckitt Benckiser Group Plc
17.2.6.1 Company Overview
17.2.6.2 Product Portfolio
17.2.6.3 Demographic Reach and Achievements
17.2.6.4 Certifications
17.2.7 Glanbia Plc
17.2.7.1 Company Overview
17.2.7.2 Product Portfolio
17.2.7.3 Demographic Reach and Achievements
17.2.7.4 Certifications
17.2.8 Herbalife Ltd.
17.2.8.1 Company Overview
17.2.8.2 Product Portfolio
17.2.8.3 Demographic Reach and Achievements
17.2.8.4 Certifications
17.2.9 Nature’s Sunshine Products, Inc.
17.2.9.1 Company Overview
17.2.9.2 Product Portfolio
17.2.9.3 Demographic Reach and Achievements
17.2.9.4 Certifications
17.2.10 Perrigo Company Plc
17.2.10.1 Company Overview
17.2.10.2 Product Portfolio
17.2.10.3 Demographic Reach and Achievements
17.2.10.4 Certifications
17.2.11 Abbott Laboratories
17.2.11.1 Company Overview
17.2.11.2 Product Portfolio
17.2.11.3 Demographic Reach and Achievements
17.2.11.4 Certifications
17.2.12 Others
18 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Dietary Supplements Market: Key Industry Highlights, 2018 and 2032
2. United States Dietary Supplements Market: Key Industry Highlights, 2018 and 2032
3. United States Dietary Supplements Historical Market: Breakup by Type (USD Billion), 2018-2023
4. United States Dietary Supplements Market Forecast: Breakup by Type (USD Billion), 2024-2032
5. United States Dietary Supplements Historical Market: Breakup by Form (USD Billion), 2018-2023
6. United States Dietary Supplements Market Forecast: Breakup by Form (USD Billion), 2024-2032
7. United States Dietary Supplements Historical Market: Breakup by Application (USD Billion), 2018-2023
8. United States Dietary Supplements Market Forecast: Breakup by Application (USD Billion), 2024-2032
9. United States Dietary Supplements Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. United States Dietary Supplements Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. United States Dietary Supplements Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Dietary Supplements Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. United States Dietary Supplements Market Structure
Key Questions Answered in the Report
The market was valued at USD 36.96 billion in 2023.
The market is projected to grow at a CAGR of 3.44% between 2024 and 2032.
The revenue generated from the dietary supplements market is expected to reach USD 49.85 billion in 2032.
The dietary supplements market is categorised according to form, which includes tablets, powders, liquids, soft gels, and others.
The key players are Nestle S.A., Nu Skin Enterprises, Inc., Procter & Gamble Co., Bayer AG, Alticor Global Holdings Inc. (Amway Corp.), Reckitt Benckiser Group Plc, Glanbia Plc, Herbalife Ltd., Nature’s Sunshine Products, Inc., Perrigo Company Plc and Abbott Laboratories among others.
Based on the distribution channel, the market is divided into supermarkets and hypermarkets, pharmacies, drug stores, online and others.
The market is broken down into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
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