The United States dietary supplements market was valued at USD 38.23 Billion in 2025, driven by rising health consciousness and preventive healthcare awareness, and increasing availability of personalized supplements through e-commerce and digital platforms across the region. The market is anticipated to grow at a CAGR of 3.44% during the forecast period of 2026-2035, with the values likely to reach USD 53.62 Billion by 2035.The market benefits from high consumer spending on health and wellness, supported by innovation in botanical and clean-label supplements.
The increasing prevalence of chronic health conditions is also influencing purchasing patterns. The estimated 24.4 million individuals diagnosed with diabetes as of 2022 represent a large consumer group seeking non-pharmaceutical support for blood sugar management. Supplements containing ingredients such as berberine, cinnamon extract, chromium, and alpha-lipoic acid have seen rising demand, often used alongside lifestyle interventions. Regulatory oversight from bodies such as the FDA and the FTC, though less strict than in some European countries, still provides a framework that encourages responsible product marketing and helps build consumer trust. This is especially important given the wide variety of brands and products in the market.
Base Year
Historical Period
Forecast Period
An estimated 24.4 million people in the United States were diagnosed with diabetes as of 2022. This rising diabetic population is fueling market growth as consumers increasingly turn to dietary supplements for blood sugar support.
In May 2024, IBSA USA launched Syrel and Thirodium dietary supplements for thyroid support, featuring selenium and iodine with enhanced absorption technology. This product innovation is expected to fuel growth in the U.S. dietary supplements market.
Key players in the United States dietary supplements market are driving growth by focusing on product innovation, clean-label formulations, and strategic partnerships, which enhance consumer trust and expand product accessibility, fueling overall market expansion.
Compound Annual Growth Rate
3.44%
Value in USD Billion
2026-2035
*this image is indicative*
Dietary supplements are products intended to supplement the diet and provide essential nutrients such as vitamins, minerals, herbs, amino acids, or enzymes. They are commonly used to support overall health, improve nutritional intake, and address specific health concerns. The dietary supplements market in the United States is experiencing significant growth, driven by rising health awareness, an aging population, and increasing demand for preventive healthcare. Consumers are increasingly adopting supplements to enhance immunity, manage chronic conditions, and improve wellness. The market is poised to grow at a CAGR of 3.44% during the forecast period of 2026–2035, supported by innovation, product diversification, and strong regulatory frameworks.
Emphasis on Boosting Immunity to Boost Growth in the Market
Rising consumer reliance on dietary supplements for immune support is a significant driver of market growth in the United States. In February 2025, a study published by the National Institutes of Health in JAMA Network Open revealed that approximately 1 in 9 U.S. adults used dietary supplements for immune benefits before the COVID-19 pandemic. The findings showed that over 60% of users were influenced by product labels rather than healthcare professional recommendations. This growing consumer preference for self-directed immunity solutions, despite limited medical guidance, continues to support expansion in the dietary supplements market.
The market is experiencing several key trends, including the growing adoption of dietary supplements driven by widespread vitamin D deficiency and the reinforcement of regulatory frameworks.
"The United States Dietary Supplements Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Energy and Weight Management to Hold Significant Market Share for Segmentation by Application
Among the various applications, the energy and weight management segment is anticipated to emerge as the leading contributor to the market. This prominence reflects growing consumer focus on physical fitness, metabolic health, and lifestyle-related wellness. According to the Centers for Disease Control and Prevention (CDC), 40.35% of United States adults were classified as obese, with the highest rates observed in the 40-59 age group. These trends are fueling the demand for supplements aimed at managing weight and enhancing energy levels, positioning this segment at the forefront of market growth. Other significant application areas include diabetes, anti-cancer, anti-aging, immunity, cardiac health, and others, each contributing to the expanding role of dietary supplements in preventive and supportive healthcare.
The key features of the market report comprise funding and investment analysis, and strategic initiatives by the leading players. The major companies in the market are as follows:
Nestlé S.A., founded in 1866 and based in Vevey, Switzerland, is a global leader in health science and nutrition. Through Nestlé Health Science, the company provides specialized dietary supplements, including high-protein and disease-specific oral nutritional products. Its offerings support clinical nutrition and therapeutic care, marking Nestlé as a key contributor to the global dietary supplements market.
Established in 1863 and headquartered in Leverkusen, Germany, Bayer AG is a leading pharmaceutical and life sciences company. Its Consumer Health division delivers vitamin and mineral supplements targeting nutritional gaps across age groups. It enhanced its global footprint through its Nutrient Gap Initiative and partnerships focused on expanding access to essential dietary supplements.
Reckitt Benckiser Group Plc, established in 1823, operates globally in consumer health and nutrition. The company launched Bodi-Ome, a probiotic supplement line formulated to support digestive, immune, vaginal, and cardiovascular health. Through this innovation, Reckitt reinforces its position in the dietary supplements market by delivering science-backed, personalized nutrition solutions for diverse health needs.
Headquartered in Abbott Park, Illinois, and founded in 1888, Abbott Laboratories is a prominent player in nutrition. The company produces widely recognized dietary supplements, including Pedialyte® for rehydration and Similac® for infant nutrition. Abbott remains a key contributor to the United States dietary supplements market through its focus on clinically validated, nutrition-focused health products.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are Nu Skin Enterprises, Inc., Procter & Gamble Co., Alticor Global Holdings Inc. (Amway Corp.), Glanbia Plc, Herbalife Ltd., Nature’s Sunshine Products, Inc., Perrigo Company Plc, and others.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Supplier Landscape |
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