United States Diaper Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

United States Diaper Market Growth

Diapers are absorbent garments for managing bodily waste in both infants and adults. They maintain hygiene by keeping the wearer clean and dry, reducing skin infections and rashes. The United States diaper market dynamics and trends are being enhanced as diapers provide convenience by reducing the need for frequent clothing changes and laundry. They also offer leak protection and comfort using soft, breathable materials.

High-absorbency designs enable longer wear and support continuous activities. Diapers are user-friendly, featuring simple application and removal, assist in health monitoring, and are convenient for travel. Training pants help babies transition to toilet training, while adult diapers offer dignity and comfort for those with incontinence, further driving demand in the United States diaper market.

United States Diaper Market Analysis

In 2021, the CDC reported 3,664,292 births in the U.S., with a birth rate of 11.0 per 1,000 people, increasing the demand for baby diapers. Additionally, the Population Reference Bureau forecasts a 47% rise in Americans aged 65 and older by 2050, boosting the growth of the United States diaper industry.

United States Diaper Industry Outlook

According to the National Center for Health Statistics, 2022 saw a total of 3,661,220 births, maintaining a stable birth rate of 56.1 per 1,000 women aged 15-44, slightly down from 56.3 in 2021. Detailed analysis reveals an increase in births among women aged 35-39, with 605,591 births in 2022 compared to 592,179 in 2021, and a rise in the birth rate from 53.7 to 54.9 per 1,000 women in this age group. Women aged 30-34 recorded 1,117,049 births in 2022, with a birth rate of 97.0. In the 20-24 age group, there were 637,330 births in 2022, maintaining a birth rate of 60.4. Women aged 25-29 experienced a slight increase, with 1,011,572 births in 2022 at a rate of 93.4, up from 93.0 in 2021. Births among women aged 40-44 increased to 133,858 in 2022 from 126,332 in 2021, with the birth rate rising from 12.0 to 12.5. In 2022, the number of births to women aged 45-54 rose to 10,553 from 9,403 in 2021, with a birth rate of 1.1, reflecting a notable increase in childbirth among older age groups. This surge in births among older mothers directly influences the demand for baby diapers, significantly boosting the United States diaper market revenue, as parents increasingly seek out premium diapers for their superior absorbency, comfort, and features, this trend contributes to the market's growth.

According to the U.S. Bureau of Economic Analysis, disposable personal income began at around USD 20,100 billion in May 2023 and consistently grew, reaching nearly USD 21,000 billion by June 2024. By June 2023, it had increased to approximately USD 20,200 billion. The upward trend continued, with July 2023 recording about USD 20,300 billion and August 2023 rising further to nearly USD 20,400 billion. By September 2023, disposable income had climbed to nearly USD 20,500 billion, and by October 2023, it was approaching USD 20,600 billion. The rising disposable income levels enable consumers to spend more on premium diaper products, including eco-friendly and hypoallergenic options, further driving the United States diaper industry revenue.

The high number of annual births drives up the demand for baby diapers, further boosting the overall demand in the United States diaper market.

• The growing elderly population boosts demand for adult diapers.
• Continuous advancements in diaper technology enhance comfort and absorbency.

The market is highly competitive with numerous established brands.

• Disposable diapers contribute to environmental waste, leading to potential regulatory challenges.
• Variability in raw material prices can impact production costs and pricing.

Rising demand for biodegradable and sustainable diaper options presents growth opportunities in the United States diaper market.

• Innovations in diaper materials and features can attract more consumers.
• Expanding into developing regions can capture new customer bases.

Economic instability can affect consumer spending on non-essential items.

• Stricter regulations on environmental impact may increase production costs.
• Shifts in birth rates and ageing population trends could alter the United States diaper market demand.

Key Players in the United States Diaper Market and Their Key Initiatives

Procter & Gamble Company

• Launched innovative Pampers Pure Protection Hybrid diapers in the United States. 
• Expanded its Pampers Swaddlers product line to meet the growing demand of the United States diaper market.

Kimberly-Clark Corporation

• Implemented supply chain modernisation, generating over $3 billion in productivity. 
• Announced ambition to be 100% natural forest-free in all products by 2030.

Unicharm Corporation

• Launched the “Diaper Recycling Efforts” program. 
• Introduced advanced technology for superior absorbency in premium diaper lines.

Kao Corporation

• Launched a premium hypoallergenic diaper line to capture the United States diaper market opportunities. 
• Launched Merries Premium Diapers in the U.S.

United States Diaper Industry Segmentation

“United States Diaper Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Baby Diaper 
  • Disposable Diapers
  • Training Diapers
  • Cloth Diapers
  • Swim Pants
  • Biodegradable Diapers
• Adult Diaper 
  • Pad Type
  • Flat Type
  • Pant Type

Market Breakup by Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies
• Convenience Stores
• Online Channels
• Others

Market Breakup by Region

• New England
• Mideast
• Great Lakes
• Plains
• Southeast
• Southwest
• Rocky Mountain
• Far West

United States Diaper Market Share

The United States diaper industry growth is driven by the fact that baby diapers are designed to keep infants dry and comfortable, prevent leaks, and promote healthy skin. They provide convenience for parents with easily disposable options available in various sizes and designs. These diapers also minimise odours, promote improved sleep, and offer caregivers peace of mind. Recently, there has been a surge in the introduction of sustainable alternatives.

Adult diapers are designed to aid individuals with the loss of bladder control by providing comfort and dryness. These diapers help maintain skin health, offer tailored fits, minimise odours, and enhance the wearer's quality of life, fostering confidence during daily activities. They are particularly beneficial for adults with mobility challenges and offer convenience for both wearers and caregivers driving the United States diaper demand growth.

Leading Companies in the United States Diaper Market

The companies prioritise innovation and quality in providing essential health and wellness products. They are committed to sustainability and improving lives through their trusted brands.

• Procter & Gamble Company 
• Kimberly-Clark Corporation 
• Essity AB 
• Unicharm Corporation 
• Kao Corporation 
• Ontex BV 
• Domtar Corporation 
• The Hain Celestial Group, Inc. 
• First Quality Enterprises, Inc. 
• The Honest Company, Inc.