United States Countertop Market Report and Forecast 2025-2034

United States Countertop Market Size

The United States countertop market value reached USD 30.86 billion in 2023. During the forecast period between 2024 and 2032, the market is expected to grow at a CAGR of 2.6% to reach around USD 38.88 billion by 2032.

United States Countertop Market Outlook

The countertop industry in the United States is witness substantial growth due to rising demand for larger kitchens and bathrooms and increasing home improvement spending. As people invest more in new homes or remodelling projects, the demand for spacious kitchens and multiple bathrooms is expected to grow, which can positively affect the growth of the United States countertop market as well. As per industry reports, in November 2022, annual privately-owned housing completions in the US increased by 10%, following a 6% increase in the previous month. Similarly, a survey done by Discover Home Loans in March 2022 revealed that around 79% of homeowners in US prefer renovating their homes rather than relocating.

Moreover, there is an increasing consumer demand for high-quality countertop materials, such as quartz and granite, driven by the need for more durable and aesthetic surfaces. This trend is also fuelling the countertop market share in United States. Apart from residential sector, there is a rising demand for countertops in commercial settings of the country as well. This is due to the rise in number of food establishments and hotel rooms in US.

Residential and Commercial Sector Dominate the United States Countertop Market Share Due to Increasing Number of Home and Office Renovation Projects

• By end-use, the residential sector is anticipated to exhibit the highest growth rate in the market, with a CAGR of 2.9% from 2024 to 2032. 

• The commercial sector follows with a CAGR of 2.7%, reflecting the ongoing demand for durable and aesthetically pleasing countertops in both new and renovated commercial spaces. This will also increase United States countertop market revenue.

• Other end-use categories will see a growth rate of 2.5%, highlighting the versatility and broad application of countertops across various sectors.

Growing Availability of Wide Range of Countertops on Online Channels is One of the Major United States Countertop Market Trends

In terms of distribution channels, the online retail is expected to dominate the market with the highest CAGR of 2.9% over the forecast period. As per the United States countertop industry analysis, offline retail is also projected to grow, albeit at a slightly lower rate of 2.3%. This underscores the increasing preference for online shopping, driven by the convenience and variety of options available to consumers, while offline retail continues to play a significant role in the market.

United States Countertop Market Growth is Being Influenced by Demand for Countertops Across All Regions

The Far West region is projected to lead with the highest compound annual growth rate (CAGR) of 3.0%, followed by the Rocky Mountain region at 2.8%. The Southwest and Southeast regions are also set to see notable growth with CAGRs of 2.7% and 2.6%, respectively. Other regions, including New England (2.4%), the Mideast (2.2%), the Plains (2.1%), and the Great Lakes (2.0%), will contribute to the overall countertop demand forecast in United States.

Key Questions Answered in the Report:

• How has the United States countertop market performed historically, and what are the growth expectations for the future?

• What are the primary factors influencing demand and growth in the United States countertop market? 

• What are the key segments within the United States countertop market, and how are they expected to evolve over the forecast period? 

• What are the major challenges and opportunities facing stakeholders in the United States countertop market? 

• Who are the key players in the United States countertop market, and what strategies are they employing to maintain a competitive edge? 

• What are the regulatory and policy factors influencing the United States countertop market globally or regionally? 

• How competitive is the United States countertop market according to Porter's five forces analysis, including factors like bargaining power of buyers and suppliers? 

• What are the current trends shaping the United States countertop market landscape, and how are they expected to evolve in the future? 

• How are technological advancements impacting the United States countertop market, and what role do innovation and R&D play in driving growth? 

• What are the consumer preferences and buying behavior trends influencing the United States countertop market? 

• How sustainable are current growth rates in the United States countertop market, and what factors could potentially disrupt these trends? 

• What are the regional dynamics within the United States countertop market, and how do they contribute to overall market growth? 

• What are the economic factors influencing the United States countertop market, such as GDP growth, inflation rates, and currency fluctuations? 

• How are demographic shifts, such as aging populations or urbanization trends, affecting demand in the United States countertop market? 

• What are the key strategic partnerships, mergers, and acquisitions shaping the competitive landscape of the United States countertop market? 

• What are the regulatory and legal frameworks impacting the United States countertop market globally or in key regions? 

• How are changing consumer lifestyles and preferences influencing product or service demand within the United States countertop market? 

• What are the emerging market trends and niche opportunities within the United States countertop market that stakeholders should be aware of? 

• How resilient is the United States countertop market to external shocks or disruptions, such as geopolitical tensions or natural disasters? 

• What are the potential barriers to market entry and growth for new players in the United States countertop market? 

Key Benefits for Stakeholders:

Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States countertop market spanning from 2018 to 2032.

The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States countertop industry. 

Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States countertop market.

The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares. 

Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States countertop market landscape.

Key Highlights of the Report