The United States cosmetics market size reached USD 84.06 Billion in 2025. The market is expected to grow at a CAGR of 4.77% between 2026 and 2035, reaching USD 133.95 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the World Bank, women make up 50.5% of the total US population, increasing demand in the cosmetics market.
According to the United States Census Bureau, retail trade sales rose by 0.8% from February 2024 and were 3.6% higher compared to the previous year.
Prada introduces Color Cosmetics & Skincare in the US, including lipsticks to cleansers with sustainable packaging.
Compound Annual Growth Rate
4.77%
Value in USD Billion
2026-2035
*this image is indicative*
Mass cosmetics play a significant role in boosting the United States cosmetics market growth by providing affordability.
They are generally priced lower than premium brands, making them accessible to a broader range of consumers, including those who are budget-conscious. Mass cosmetics, renowned for their affordability, are commonly stocked in supermarkets and drugstores. Their lower price points encourage regular usage, fostering customer loyalty. These products feature simple yet effective formulations suitable for diverse skin types, appealing to a wide consumer base, and ensuring brand stability in various economic climates.
Premium cosmetics differentiate themselves through top-tier ingredients and advanced formulas, delivering luxurious outcomes. Their upscale packaging enhances their exclusivity and prestige, appealing to consumers seeking sophistication. Tailored to specific needs like anti-ageing or vegan preferences, these products are marketed innovatively, leading to heightened profit margins for companies.
In February 2024, L’Oréal USA unveiled its 2024 Inclusive Beauty Fund, aimed at supporting small businesses and entrepreneurs in the beauty sector. Administered in collaboration with the NAACP’s Economic Empowerment Fund and Hispanic Federation, L’Oréal has partnered with Global Giving to award 40 one-time grants to beauty industry small businesses and entrepreneurs across the United States.
"United States Cosmetics Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product
Market Breakup by Gender
Market Breakup by Price Range
Market Breakup by Distribution Channel
Market Breakup by Region
The United States cosmetics market key players:-
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The market was valued at USD 84.06 Billion in 2025.
The market is projected to grow at a CAGR of 4.77% between 2026 and 2035.
The revenue generated from the cosmetics market is expected to reach USD 133.95 Billion in 2035.
The cosmetics market is categorised according to gender, which includes men, women and unisex.
The cosmetics market key players are L’oreal S.A., The Estée Lauder Companies Inc., Procter & Gamble Co., Beiersdorf AG, Groupe Clarins, Unilever Plc, Kao Corp, Shiseido Co. Ltd., Revlon Inc., and Coty Inc. among others.
Based on the price range, the market is divided into mass and premium.
The market is broken down into New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product |
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| Breakup by Gender |
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| Breakup by Price Range |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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