United States Cosmetic Procedure Market Size and Share Outlook Report: Forecast Trends and Growth Analysis (2026-2035)

Key Trends in the Market

A cosmetic procedure is an invasive or non-invasive medical procedure that can enhance the physical appearance of a person. It is generally performed under the supervision of a specialist who possesses thorough knowledge of the treatment method to avoid any complications and risks.

• The rising popularity of natural aesthetics, which involves cosmetic improvements without any obvious signs of plastic surgery, is one of the major factors driving the United States cosmetic procedure market growth. Patients are increasingly seeking natural treatments such as small breast implants, toned-down liposuction, and subtle facelifts to enhance their signature features.

• Prejuvenation has gained prominence in the market as a preventive treatment method to delay the early signs of ageing in younger patients. It consists of non-invasive laser treatment for removing hyperpigmentation, fine lines, and sun damage, light therapy for targeting minor skin issues and microneedling for preventing and removing fine lines, wrinkles, and uneven skin texture.

• The emergence of exosome therapy as a frontier in cosmetic treatments to stimulate hair growth and slow the ageing process also contributes to the United States cosmetic procedure market demand. Exosomes can be injected into the skin to enhance skin regeneration and healing to maintain a youthful and brighter appearance as well as onto the scalp to prolong the hair cycle and prevent any more hair loss in both men and women.

• The launch of innovative solutions by market players for skin revitalisation is also a crucial market trend. For example, in September 2023, Cutera, Inc., a US-based provider of aesthetic solutions, launched Secret DUO, a skin-resurfacing device, that uses dual non-ablative fractional technology to simultaneously target multiple skin issues such as acne, fine lines, and pigmentation, among others, depending upon the requirement.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

United States Cosmetic Procedure Market Segmentation

Market Share by Type

Non-surgical procedures occupy a significant portion of the United States cosmetic procedure market share as they are cost-effective, cause minimal pain, and offer faster results compared to surgical procedures. Botox and dermal fillers have emerged as popular choices among Americans to reduce signs of ageing such as fine lines and wrinkles and improve skin contour.

Innovative measures taken by the market players to launch a new and improved range of dermal fillers also boost the segment’s growth. For example, in June 2023, Restylane, a dermal filler provider, announced a new range of FDA-approved hyaluronic acid-based dermal fillers, Restylane® Eyelight™, that can reduce dark circles from under the eyes and restore lost volume.

Market Share by Age Group

As per the United States cosmetic procedure market analysis, the 35-50 years range accounts for a substantial market share as signs of ageing are typically visible during this age range. This boosts the demand for corrective measures to maintain a youthful appearance.

The rising trend of social media and evolving beauty standards further fuel the popularity of cosmetic procedures among individuals aged between 35-50 years. Meanwhile, the 19 to 34 years range is also expected to occupy a sizeable share of the market, due to the rising adoption of preventive measures for skin ageing.

Competitive Landscape

Other United States cosmetic procedure market players include Alma, Inc., Sientra Inc., Evolus, Inc., and GALDERMA LABORATORIES, L.P, among others.