United States Cosmetic Procedure Market Report and Forecast 2024-2032

United States Cosmetic Procedure Market Outlook

The United States cosmetic procedure market size reached approximately USD 23.88 billion in 2023. The market is estimated to grow at a CAGR of 7.4% in the forecast period of 2024-2032, reaching a value of around USD 45.78 billion by 2032.

Key Trends in the Market

A cosmetic procedure is an invasive or non-invasive medical procedure that can enhance the physical appearance of a person. It is generally performed under the supervision of a specialist who possesses thorough knowledge of the treatment method to avoid any complications and risks.

• The rising popularity of natural aesthetics, which involves cosmetic improvements without any obvious signs of plastic surgery, is one of the major factors driving the United States cosmetic procedure market growth. Patients are increasingly seeking natural treatments such as small breast implants, toned-down liposuction, and subtle facelifts to enhance their signature features.

• Prejuvenation has gained prominence in the market as a preventive treatment method to delay the early signs of ageing in younger patients. It consists of non-invasive laser treatment for removing hyperpigmentation, fine lines, and sun damage, light therapy for targeting minor skin issues and microneedling for preventing and removing fine lines, wrinkles, and uneven skin texture.

• The emergence of exosome therapy as a frontier in cosmetic treatments to stimulate hair growth and slow the ageing process also contributes to the United States cosmetic procedure market demand. Exosomes can be injected into the skin to enhance skin regeneration and healing to maintain a youthful and brighter appearance as well as onto the scalp to prolong the hair cycle and prevent any more hair loss in both men and women.

• The launch of innovative solutions by market players for skin revitalisation is also a crucial market trend. For example, in September 2023, Cutera, Inc., a US-based provider of aesthetic solutions, launched Secret DUO, a skin-resurfacing device, that uses dual non-ablative fractional technology to simultaneously target multiple skin issues such as acne, fine lines, and pigmentation, among others, depending upon the requirement.

United States Cosmetic Procedure Market Segmentation

Based on type, the market is bifurcated into surgical and non-surgical. The surgical segment is further classified based on type into breast augmentation, liposuction, tummy-tuck (abdominoplasty), eyelid surgery (blepharoplasty), and breast lift. The non-surgical segment is further categorised based on type into botulinum toxin, dermal fillers, laser hair removal, chemical peels, photo-rejuvenation, and microdermabrasion.

On the basis of gender, the market is bifurcated into male and female. Based on age group, the market is divided into 18 years and younger, 19 to 34 years, 35 to 50 years, and 50 years and above.

On the basis of end user, the market is segmented into hospitals and speciality clinics and spas and cosmetic surgery centres. The major regional markets of cosmetic procedures in the United States include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States cosmetic procedure market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• AbbVie Inc. 

• Cutera, Inc. 

• Cynosure LLC 

• Alma, Inc. 

• Sientra Inc. 

• Evolus, Inc. 

• GALDERMA LABORATORIES, L.P 

• Others

Market Share by Type

Non-surgical procedures occupy a significant portion of the United States cosmetic procedure market share as they are cost-effective, cause minimal pain, and offer faster results compared to surgical procedures. Botox and dermal fillers have emerged as popular choices among Americans to reduce signs of ageing such as fine lines and wrinkles and improve skin contour.

Innovative measures taken by the market players to launch a new and improved range of dermal fillers also boost the segment’s growth. For example, in June 2023, Restylane, a dermal filler provider, announced a new range of FDA-approved hyaluronic acid-based dermal fillers, Restylane® Eyelight™, that can reduce dark circles from under the eyes and restore lost volume.

Market Share by Age Group

As per the United States cosmetic procedure market analysis, the 35-50 years range accounts for a substantial market share as signs of ageing are typically visible during this age range. This boosts the demand for corrective measures to maintain a youthful appearance.

The rising trend of social media and evolving beauty standards further fuel the popularity of cosmetic procedures among individuals aged between 35-50 years. Meanwhile, the 19 to 34 years range is also expected to occupy a sizeable share of the market, due to the rising adoption of preventive measures for skin ageing.

Competitive Landscape

AbbVie Inc., established in 2013 and headquartered in Illinois, the United States, is a biopharmaceutical provider. Some of its areas of focus include aesthetics, eye care, immunology, oncology, and neuroscience, among others. The company actively invests in research aimed at developing innovative medical solutions for serious health issues.

Cutera, Inc. is a multinational aesthetic device provider, founded in 1998 and based in California, the United States. The company offers specialities such as aesthetic and cosmetic procedures, dermatology, laser technology, plastic surgery, and skin revitalisation. Its well-known products include Aviclear, Enlighten, Excel HR, Excel V, and Truflex, among others.

Cynosure LLC, incorporated in 1991 and based in Massachusetts, the United States, is a provider of laser and RF-based aesthetic and medical treatment equipment. Some of its common cosmetic treatments include body contouring, hair removal, cellulite treatment, and skin revitalisation, among others. The company’s comprehensive range of products is implemented by aesthetic business owners, practitioners, and physicians.

Other United States cosmetic procedure market players include Alma, Inc., Sientra Inc., Evolus, Inc., and GALDERMA LABORATORIES, L.P, among others.

Key Highlights of the Report