United States Cookies Market Report and Forecast 2024-2032

United States Cookies Market Outlook

The United States cookies market size reached approximately USD 7.59 billion in 2023. The market is further projected to grow at a CAGR of 3.8% between 2024 and 2032, reaching a value of USD 10.70 billion by 2032.

Key Trends in the Market

Cookies refer to baked snacks or desserts that are made using flour, milk, eggs, and sugar, among others. They often include additional ingredients such as chocolate chips and raisins to enhance the taste and flavour of the baked good. The small, crispy, and sweet cake like pastry is often consumed after dinner as a dessert or as a snack.

• The expansion of the foodservice sector and cafeterias and bakeries are aiding the United States cookies market growth. The crunchy texture and easy pairing with different types of beverages is propelling their demand. The availability of artisanal cookies with elaborate designs further attracts the consumer to the product.

• The increasing availability of healthy cookies across different distribution channels is providing lucrative growth opportunities to the market. Due to rising health consciousness the demand for cookies developed from healthy ingredients is increasing. The growing prevalence of lactose intolerance and celiac disease is bolstering the consumption of gluten free and vegan cookies across the United States.

• Increasing investments by various manufacturers towards marketing and promotional activities is supporting the market expansion. The manufacturers are also focusing on enhancing the packaging style and design to appeal to a wider range of audience.

United States Cookies Market Analysis

On the basis of ingredient, the market is divided into chocolate, oatmeal, cream, butter, ginger, honey, and coconut, among others. Based on product, the market is segregated into bar cookies, drop cookies, no-bake cookies, moulded cookies, rolled cookies, and sandwich cookies, among others.

On the basis of packaging, the market is classified into flexible and rigid, among others. Based on distribution channel, the market is categorised into supermarkets/ hypermarkets, convenience stores, and online channels, among others. On the basis of region, the United States cookies market segmentation includes New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Mondelez International 

• Ferrero International 

• Campbell Soup Company 

• Girl Scouts of the USA 

• Grupo Bimbo 

• PepsiCo, Inc. 

• General Mills Inc.  

• McKee Foods Corporation 

• Meiji Holdings Co., Ltd.  

• The J.M. Smucker Company 

• Others

Market Share by Packaging

Rigid packaging is anticipated to account for a significant United States cookies market share over the forecast period. This growth can be attributed to the increased requirement for rigid packaging by various manufacturers to ensure that the cookies are safely delivered to the desired location and maintain their texture and shape. Rigid packaging also allows for easy storage and stacking of cookies, making them ideal for distribution and transportation.

Market Share by Distribution Channel

Online channels are anticipated to witness significant growth in the coming years owing to the convenience and cost efficiency offered by the services. The hassle-free services enhance consumer convenience boosting the popularity of online distribution channels. The availability of a wide range of cookies such as bar cookies, drop cookies, no-bake cookies, moulded cookies, rolled cookies, and sandwich cookies, in different flavours including chocolate, vanilla, and oatmeal, among others. The increased availability of gluten free cookies across online channels is further boosting the United States cookies market demand.

Competitive Landscape

Mondelez International headquartered in Illinois, United States, is a food and beverage manufacturing company that was founded in 2012. The company’s brand portfolio includes Cadbury Dairy Milk, Toblerone chocolate, and Oreo, among others.

Ferrero International, headquartered in Alba, Italy, is one of the leading manufacturers of chocolates and cookies, among others. The company’s subsidiaries include Burton's Biscuit Company, Eat Natural, Ferrara Candy Company, and Fox's Biscuits.

Campbell Soup Company, headquartered in New Jersey, United States, is a food and beverage manufacturing company that was founded in 1869. The company specialises in food production, consumer packaged goods, snacks, and cookies, among others.

Other United States cookies market key players include Girl Scouts of the USA, Grupo Bimbo, PepsiCo, Inc., General Mills Inc., McKee Foods Corporation, Meiji Holdings Co., Ltd., and The J.M. Smucker Company, among others.

Key Highlights of the Report