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Report Overview
The United States conferences, concert, and event market size reached around USD 423.60 Billion in 2024. The market is projected to grow at a CAGR of 4.80% between 2025 and 2034 to reach nearly USD 676.97 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
-
The United States annually conducts Incentive Travel, Meetings, and Events (IMEX), one of the largest trade exhibitions, in which more than 3,000 companies participate each year.
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In 2023, the United States had a construction pipeline of 6,93,963 rooms/ 5,964 projects. In Q4 2023, the pipeline reached a record number of projects owing to the addition of 260 hotel construction projects and 21,287 rooms over Q3 2023. This resulted in a y-o-y rise of 9% by projects and 7% by rooms.
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In 2022, around 28 million tickets for music events were transacted on Eventbrite, a global self-service ticketing platform for live events.
Compound Annual Growth Rate
Value in USD Billion
4.8%
2025-2034
United States Conferences, Concert, and Event Market Outlook
*this image is indicative*
United States Conferences, Concert, and Event Market Growth
Being the largest economy in the world, the United States hosts several trade exhibitions including Consumer Electronics Show–CES (Digital), World of Concrete, and Medical Design & Manufacturing– MD&M. Trade shows occur in large convention centres in cities where accommodation and transportation is convenient.
McCormick Place in Chicago is the largest convention centre in North America and can host around 3 million visitors every year. The convention centre includes the 10,000-seat Wintrust Arena, nearly 3,000 connected hotel rooms, 4,249-seat Arie Crown Theater, assembly seating for 18,000 people and various on-site dining options, all connected by a network of pedestrian sky bridges and promenades.
The United States is the hub of music festivals such as Coachella in California, South by Southwest (SXSW) in Texas, Sasquatch! in Washington state, and Bonnaroo in Tennessee. Majority of the revenue for such music festivals comes from ticket sales, as well as tiered access and VIP ticket sales, sponsorships, merchandise, concession fees, and subscription services.
Table: Prominent Music Festivals of the United States, 2023
| Music Festival | Estimated Revenue in 2023 |
| Coachella | USD 1.5 Billion |
| Austin City Limits | USD 610 Million |
| Lollapalooza | USD 422 Million |
| South by Southwest (SXSW) | USD 380 Million |
| Bonnaroo | USD 339 Million |
| Electric Daisy Carnival (EDC) | USD 130 Million |
| Burning Man | USD 46.2 Million |
| New Orleans Jazz & Heritage Festival | USD 38.5 Million |
Table: Highest Grossing Music Concerts of 2023 in the United States
| Artist | Tour Name | Estimated Gross Sales |
| Taylor Swift | Eras | USD 1,000 Million |
| Beyoncé | Renaissance | USD 579 Million |
| Bruce Springsteen & E Street Band | World Tour | USD 379 Million |
| Harry Styles | Love on Tour | USD 290 Million |
| Morgan Wallen | Dangerous | USD 284 Million |
| Ed Sheeran | + – = ÷ x | USD 268 Million |
| P!nk | Summer Carnival | USD 231 Million |
| The Weeknd | After Hours ‘Til Dawn | USD 220 Million |
| Drake | It’s All a Blur | USD 184 Million |
Key Trends and Developments
Robust infrastructure development; increasing adoption of technology; rising number of live events; and increasing expenditure by corporates are impacting the United States conferences, concert, and event market growth.
Investments supporting robust infrastructure development
The US is investing significantly in its transportation sector, hotels, and conference centres. Phoenix is investing significantly in its infrastructure to become a top destination for conferences, and mega sporting events, such as the WNBA All-Star Game to be held in July 2024.
Technologies such as event management software
Technologies such as event management software, virtual or augmented reality and registration and ticketing applications make concert and event planning and management more efficient and cost-effective. These technologies enhance attendee engagement, provide valuable data insights, and simplify management tasks.
Rise in the number of live events
Consumers are willing to spend on live events such as music and sports to achieve a memorable experience. In 2023, the combined value of all franchises in the National Football League (NFL) generated USD 163 billion.
Increased corporate spending
Expenditure on corporate events and brand experiences by businesses is on the rise. These events help companies increase their sales, boost employee morale, and expand brand recognition.
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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.
United States Conferences, Concert and Events Market Trends
The increasing popularity of large-scale music festivals and sporting events highlights the demand for experienced event planners and logistics specialists. In FY2022, sporting events generated USD 1.85 billion in direct output from outside visitors. This trend creates opportunities for event management companies, catering services, and other related businesses. Popular and extravagant music festivals in the United States include Coachella, Lollapalooza, and Governors Ball.
Further, technology plays a crucial role in efficient event planning. By adopting digital platforms for ticketing, event registration, and information dissemination, organisers can enhance attendee experiences. Further, using mobile apps for event schedules and communication increases customer satisfaction.
Moreover, corporations are increasingly mindful of their environmental footprint. Sustainable event production practices and the deployment of eco-friendly catering services are gaining prominence.
United States Conferences, Concert, and Event Industry Segmentation
“United States Conferences, Concert and Events Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Corporate Events and Seminars
- Exhibitions and Conferences
- Sports
- Music Concert
- Festivals
Market Breakup by End Customer
- Corporate
- Sports Organisation
- Education
- Entertainment
- Others
Market Breakup by Revenue Source
- Ticket Sale
- Sponsorship
- Organizers
- Others
Market Breakup by Age Group
- Below 20 Years
- 21 To 40 Years
- Above 41 Years
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
United States Conferences, Concert, and Event Market Share
Based on revenue source, ticket sales account for the majority of the market share
Ticket sales are considered the backbone of an event's total revenue. Ticket sales are being carried out by leveraging online platforms such as Ticketmaster, making it convenient for the attendees. In 2022, Ticketmaster sold more than 35 million monthly tickets in the United States.
Sponsors provide financial contributions to events, supporting the event’s success. Organisations use sponsorships as a marketing tool, enabling them to gain a competitive advantage, and reach business goals by increasing their brand exposure.
Organisers on the other hand gain revenue by selling tickets, merchandise, concessions to spectators, selling advertising and sponsorship space to corporations and other organisations.
Based on end customer, corporates lead the United States conferences, concert, and event market
Corporate events are carried out to communicate companies' strategies, initiate change within the organisation, launch new products, train employees, reward high performing employees and influence customer behaviour, among others.
Meanwhile, educational conferences serve as a central point for exchanging pioneering research, innovative teaching methods, and new educational tools. They offer a stage for scholars and teachers to showcase their discoveries and participate in productive debates.
Further, several sporting events are organised in the US such as Super Bowl, The National Basketball Association Finals, The Masters Golf Tournament, and MLB World Series, among others. The growing interest of people in attending live sporting events is expected to enhance the United States conferences, concert, and event market revenue.
United States Conferences, Concert, and Event Market Leaders
Companies are adopting several strategies, such as investing in new technologies, partnering with known brands, creating unique event formats, and improving service quality to increase their global reach.
Creative Group, Inc.
Creative Group, Inc. specializes in engagement, incentive and recognition solutions, and end-to-end meetings, and event management. The company has a strong presence throughout the United States and Canada.
Anschutz Entertainment Group, Inc.
AEG's global reach, facilitated by subsidiaries like AEG Europe and AEG Asia, offers unparalleled sports, music, and live entertainment experiences globally.
Maritz Holdings Inc.
The company offers people-centered approach intended to increase sales, higher production, improved customer satisfaction, and a deeper employee engagement, among other.
ATPI Ltd.
The ATPI Group, a global leader in corporate travel and events solutions, serves diverse sectors globally, and offers consistent high standards by providing expert assistance to clients.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other notable players operating in the United States conferences, concert, and event market are BCD Meetings & Events, BI WORLDWIDE, 360 Destination Group, Rafanelli Events, and Endless Events, among others.
United States Conferences, Concert, and Event Market Analysis by Region
Orlando in Florida has established itself as a prominent region in the MICE industry. The region provides top-tier convention centres, contemporary conference venues, and several premier hotels, encouraging a greater number of events to be held. Some of the popular events in Georgia in the Southeast region include Savannah Irish Festival, Atlanta Dogwood Festival, NASCAR Races, and Atlanta Arts Festival, among others.
California is gaining traction as an ideal location for sustainable meetings and events, thereby strengthening its position in the United States conferences, concert, and event market. California has the presence of 8 LEED-certified convention centres and over 200 LEED-certified hotels, making it a much sought-after location for organisations focusing on environment-friendly events. Music festivals are prominent in California, some of which include Carmel Bach Festival, Bear Valley Music Festival, etc.
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United States Conferences, Concert, and Event Market Report Snapshots
United States Conferences, Concert, and Event Market Size
United States Conferences, Concert, and Event Market Growth
United States Conferences, Concert, and Event Market Trends
United States Conferences, Concert, and Event Market Share
United States Conferences, Concert, and Event Companies
United States Conferences, Concert, and Event Market Regional Analysis
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the market reached an approximate value of USD 423.60 Billion.
The market is projected to grow at a CAGR of 4.80% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 676.97 Billion by 2034.
The key types are corporate events and seminars, exhibitions and conferences, sports, music concert, and festivals.
The key regional markets are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West
The various revenue sources are ticket sale, sponsorship, organizers, and others.
The age groups are categorised as below 20 years, 21 to 40 years, and above 41 years.
The key players in the market include Creative Group, Inc., Anschutz Entertainment Group, Inc., Maritz Holdings Inc., ATPI Ltd., BCD Meetings & Events, BI WORLDWIDE, 360 Destination Group, Rafanelli Events, and Endless Events, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
|
| Breakup by End Customer |
|
| Breakup by Revenue Source |
|
| Breakup by Age Group |
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| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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