United States Chocolate Market Report and Forecast 2025-2034

United States Chocolate Market Outlook

The United States chocolate market size reached USD 28.68 billion in 2023. The market is expected to grow at a CAGR of 4.3% between 2024 and 2032, reaching almost USD 41.94 billion by 2032.

Key Takeaways:

• The typical American consumes approximately 9.5 pounds of chocolate each year. Dark chocolate boasts around 26.3 milligrams of potent antioxidants per 100 grams. 

• In 2020, private label chocolate accounted for a significant portion of chocolate sales in the U.S., with over half—53%—of all chocolate sales falling under the private label category. This trend underscores the growing popularity of private label chocolate products in the American market.

Chocolate consumption has become deeply embedded in American culture, particularly during major holidays like Easter, Christmas, and Valentine’s Day. During these festive seasons, there is a wide range of chocolate options available in convenient package sizes of 200 calories or less. When purchasing chocolates, American consumers prioritise flavour and taste, prompting the chocolate industry to offer diverse products with different pack sizes and ingredient proportions to promote healthier chocolate consumption driving the United States chocolate market.

Dark chocolates are globally perceived as a healthier option due to their rich iron, flavonoids, and antioxidants. In the U.S., consumers primarily buy chocolate from supermarkets and dollar stores, with preferences leaning towards chocolate bars, blocks, and unwrapped or wrapped pieces, especially during holiday releases. Convenience plays a significant role in the U.S. chocolate market, with one in four consumers prioritizing it.

Milk chocolate is the preferred choice among U.S. consumers due to its sweetness and affordability. Despite global trends towards healthier options, the American market remains relatively unchanged by sugar concerns, with a majority still seeking indulgence from traditional chocolate products.

The pandemic reinforced consumers' reliance on chocolates for stress relief and mood enhancement, driving stable demand even during uncertain times. The market is witnessing a shift towards premium and specialty chocolates, driven by the growing emphasis on bean-to-bar and single-origin cocoa products.

As consumers increasingly seek organic and natural products, the demand for organic chocolate bars is on the rise. Organic chocolates are rich in flavonoids and low in caffeine, promoting healthy blood flow and reducing the risk of cardiovascular issues. This trend presents lucrative opportunities for chocolate manufacturers to tap into new markets and enhance revenue streams and aid in the United States chocolate market development.

Market Segmentation

United States Chocolate Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Dark Chocolate

• Milk Chocolate

• White Chocolate

Market Breakup by Product Type

• Pure Chocolate

• Compound Chocolate

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

Competitive Landscape

Key players in the chocolate market in United States manufacture and offer products utilising different grades of raw materials to support the end users in the market.

• Mars, Incorporated

• Mondelez International, Inc. 

• Ferrero International

• Nestlé S.A.

• The Hershey Company 

• Barry Callebaut AG 

• Grupo Arcor  

• Chocoladefabriken Lindt & Sprüngli AG  

• August Storck KG 

• Meiji Holdings Co., Ltd. 

• Blommer Chocolate Company

• Others 

Key Highlights of the Report