The United States car rental market reached USD 35.04 Billion in 2025. The market is expected to grow at a CAGR of 6.20% between 2026 and 2035, reaching almost USD 63.95 Billion by 2035.
Base Year
Historical Period
Forecast Period
As per the United States Department of Energy, annual vehicle miles travelled in the country in 2023 were 3.19 trillion miles.
As of 2022, as per the data shared by the International Trade Administration, U.S. inbound arrivals stood at 50.9 million individuals.
According to the United States Census Bureau, $121 billion in sales were recorded in auto and other motor vehicles category in March 2024.
Compound Annual Growth Rate
6.2%
Value in USD Billion
2026-2035
*this image is indicative*
| United States Car Rentals Market Report Summary | Description | Value |
| Base Year | USD Billion | 2025 |
| Historical Period | USD Billion | 2019-2025 |
| Forecast Period | USD Billion | 2026-2035 |
| Market Size 2025 | USD Billion | 35.04 |
| Market Size 2035 | USD Billion | 63.95 |
| CAGR 2019-2025 | Percentage | XX% |
| CAGR 2026-2035 | Percentage | 6.20% |
| CAGR 2026-2035 - Market by Region | New England | 5.8% |
| CAGR 2026-2035 - Market by Region | Plains | 5.0% |
| CAGR 2026-2035 - Market by Type | SUVs | 6.8% |
| CAGR 2026-2035 - Market by Rental Duration | Short-term Rentals | 6.8% |
| Market Share by Region | Plains | 6.6% |
The surge in sales within the auto industry and the substantial increase in vehicle miles travelled signify a growing demand for transportation solutions in the United States. This trend has led to a notable expansion in the United States car rental market, with more individuals seeking convenient and flexible options for travel.
ANNUAL VEHICLE MILES TRAVELED IN THE UNITED STATES (TRILLION), 2015-2023
Moreover, the rise in inbound arrivals coupled with the increased mobility of domestic travellers has further bolstered the growth of the car rental sector. As consumers continue to prioritize convenience and accessibility, the industry is leveraging digital platforms and innovative services to meet evolving demands, thereby contributing to its upward trajectory.
The United States car rental market growth is driven by domestic tourism rebounds, driven by major events. companies aim to enhance customer experience and accessibility in the car rental industry.
The domestic tourism sector is experiencing a notable resurgence, with numbers steadily increasing to levels seen before the COVID-19 pandemic.
Increasing concerns about the environment and sustainability are pushing companies in the US car rental space to include electric and hybrid vehicles in their fleets.
Car rental companies are increasingly focusing on improving customer experience by investing more in digital platforms and mobile applications.
Companies now offer subscription services, enabling users to frequently swap cars or choose different models, providing flexibility and eliminating the need for long-term ownership.
The U.S. car rental market has significantly grown due to increased demand for rental cars, spurred by a rise in short-distance travel, emphasizing its role in providing convenient transportation. Additionally, events like the April 2024 solar eclipse drive market expansion by attracting more renters.
During such events, companies seize the opportunity by adopting innovative strategies for better fleet management and improved service quality, further broadening their market presence.
United States Car Rental Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Booking Type
Market Breakup by Rental Length Type
Market Breakup by Application Type
Market Breakup by Vehicle Type
Market Breakup by Region
| CAGR 2026-2035 - Market by | Region |
| New England | 5.8% |
| Plains | 5.0% |
| Great Lakes | XX% |
| Mideast | XX% |
| Southeast | XX% |
| Southwest | 6.4% |
| Rocky Mountain | 6.7% |
| Far West | XX% |
Expansion in the United States car rental market is expected to primarily stem from leisure and tourism-related travel which cater to individuals or families seeking transportation for recreational purposes, such as vacations or weekend getaways.
The leisure and tourism car rental segment serves individuals seeking affordable, comfortable, and flexible vehicle options to individuals seeking travel options for leisure and getaways. Car rental companies offer a diverse fleet to meet these needs.
Consequently, the business segment caters to professionals needing transportation for work-related activities like meetings and client visits. They prioritize comfort and efficiency and offer options from sedans to luxury cars.
The United States car rental market growth comes from short-term car rentals that last from a few hours to a few days, catering to travellers and individuals needing temporary transportation solutions.
Short-term rentals involve vehicles rented for brief periods, typically ranging from a few hours to several days, catering to individuals seeking to fulfil short-term needs.
On the other hand, extended rentals, spanning from weeks to years, are preferred by businesses and individuals with prolonged transportation requirements, also known as long-term rental agreements.
The United States car rental market is dominated by offline modes of booking which involve the more traditional method of reserving car rentals through rental offices, travel agencies, or call centres.
To book a car offline, individuals must reserve it in person or via phone. This process typically occurs at rental counters situated in airports or other standalone offices, representing the conventional approach.
On the other hand, online booking is a more contemporary method where one makes reservations for car rentals through digital platforms such as websites belonging to rental companies or mobile apps which offer these services thereby making it more convenient.
Key players in the United States car rental market propel the market forward by focusing on improving customer experience by investing in website interface and mobile applications for improved ease of access.
Fox Rent A Car was founded in the year 1989 by three partners and was later acquired by Europcar Mobility Group in 2019. Europcar is a global provider of mobility solutions.
Booking Holdings Inc. was formed as a limited liability company on July 18, 1997, it is headquartered in Connecticut, US. The company is a leading provider of online travel and related services.
Hertz Global Holdings Inc. was founded in the year 1918 by Walter Jacobs who then sold it to John D. Hertz in 1923. The company is a leader in the car rental industry.
SIXT SE is a German company that was founded in the year 1912. It operates in 105+ countries and is a pioneer in the car rental business.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other United States car rental market key players are Enterprise Holdings, Inc., Avis Budget Group, Inc., Advantage Rent A Car company, Ecos (I) Mobility & Hospitality Pvt. Ltd., ACE Rent A Car, Inc., and Getaround Inc. among others.
Boosted by the increasing number of local visitors and the efforts made by firms to enhance customer satisfaction and make their services easier to use, the United States car rental market has been witnessing growth.
According to the International Trade Administration, the top five most visited states in 2022 were Florida, New York, California, Nevada, and Texas, with 7.1 million, 7.1 million, 4.4 million, 1.7 million, and 1.3 million overseas visitors respectively. Together, these states accounted for 90.78% of the total overseas visitors to the US.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to be valued at USD 35.04 Billion in 2025.
The market is projected to grow at a CAGR of 6.20% between 2026 and 2035.
The market is expected to reach USD 63.95 Billion in 2035.
Growth in the domestic market is driven by key factors like the rise in the tourism industry, innovation in the rental cars industry to improve customer experience and steady growth in road transportation.
The market based on booking type is divided into offline modes and online modes.
The market key players are Hertz Global Holdings Inc., Enterprise Holdings, Inc., Avis Budget Group, Inc., Advantage Rent A Car company, SIXT SE, Fox Rent A Car, Ecos (I) Mobility & Hospitality Pvt. Ltd., ACE Rent A Car, Inc., Booking Holdings Inc., and Getaround Inc. among others.
The market based on the rental length type is led by short-term and long-term duration of bookings.
The major market areas include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Based on vehicle type, growth in the United States car rental market is led by luxury/premium cars, economy/budget cars, SUVs, and MUVs.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Booking Type |
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| Breakup by Rental Length Type |
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| Breakup by Application Type |
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| Breakup by Vehicle Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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