United States Botanical Supplements Market Report and Forecast 2024-2032

United States Botanical Supplements Market Size

The botanical supplements market in the United States reached approximately USD 7.7 billion in 2023. The market is projected to grow at a CAGR of 8.7% between 2024 and 2032, reaching a value of around USD 16.4 billion by 2032.

United States Botanical Supplements Market Outlook

• The rise in botanical supplement consumption can be primarily attributed to the increasing awareness of preventive health and immunity-boosting products.

• The botanical supplements market share in United States is increasing as a result of increasing vegan and vegetarian populations, which is accelerating the shift towards plant-based supplements over animal-based options.

• There is a surge in the popularity of traditional healing methods such as traditional Chinese medicine, Ayurveda, and herbal medicine in the region.

United States Botanical Supplements Market Trends

With ongoing research, advancements in technology, and stringent regulatory frameworks, botanical supplements are poised to play an increasingly significant role in the health and wellness segment and boost the United States botanical supplements market demand.

Online retail stores are witnessing substantial expansion, revolutionising the way customers acquire and buy organic products and supplements. Online channels allow botanical supplement producers and sellers to connect with an international clientele, eliminating the limitations posed by physical stores. Customers value the ease of online shopping, as they can effortlessly compare products, prices, and reviews from the comfort of their homes.

Recent Developments

As per the United States' botanical supplement market dynamics and trends, Garden of Life, a leading seller of supplements, announced a new collection of herbal supplements that provide a whole food formula to consumers.

United States Botanical Supplements Market Growth

The demand for botanical supplements in the US is rising due to a growing preference for natural products and the increasing awareness of preventive healthcare, which is further supported by higher expenditure on health and wellness. Additionally, the expanding elderly population and the rising occurrence of chronic diseases are expected to contribute to the growth of the United States botanical supplements market.

The integration of traditional knowledge with modern scientific research has been crucial in the development of botanical products. As the demand for natural and plant-based medicines continues to grow, so does the interest in exploring botanicals for their potential health benefits, drug development, and complementary therapies.

Industry Outlook

According to the United States' botanical supplement industry analysis, Multivitamins, minerals, vitamin D, omega-3 fatty acids, and calcium are some of the most popular herbal supplements consumed by US citizens. In a survey conducted by the National Health and Nutrition Examination Survey (NHANES) on 9,685 adult participants, around 58% reported that they consumed herbal and dietary supplements at least once within the past 30 days. On the basis of sociodemographic characteristics, most herbal and dietary supplement consumers in the country were older, female, non-Hispanic White, and married.

Oregon Health & Science University announced in January 2024 that it is recruiting people aged 65 to 85 who had been diagnosed with mild cases of Alzheimer’s disease or cognitive impairment in its pilot study program. This study is aimed at studying the benefits of the Gotu kola (Centella asiatica) herb in improving memory and reducing cognitive decline. This study is aimed at identifying whether the herb can detect any biomarkers or signals in blood or brain imaging and can contribute to the growth of the United States botanical supplements industry.

As per the industry reports, NIDCD-funded research stated that people with higher intakes of some vitamins, minerals and other elements have a low risk of developing hearing loss. Some of these elements and compounds are folate, carotenoids, omega-3, zinc, magnesium, vinpocetine (or VPC), ginseng, and ginkgo biloba, among others. This can also contribute to the United States botanical supplements industry revenue.

The Growth of the United States Botanical Supplements Market Share Driven by Health Trends and Consumer Awareness

• Health Trends: Growing consumer interest in health and wellness driving demand for botanical supplements.

• Consumer Awareness: Increased awareness of the benefits of natural and herbal supplements.

• Aging Population: Rising demand from the ageing population seeking preventive health measures aids the United States botanical supplements demand growth.

• Retail Expansion: Expansion of retail channels, including online platforms, increasing product accessibility. 

• Product Innovation: Continuous innovation in product formulations and delivery methods.

Challenges Impacting the Growth of the USA Market Include Regulatory Hurdles and Quality Control

• Regulatory Hurdles: Complex and stringent regulatory requirements for supplements can cause issues.

• Quality Control: Ensuring consistent quality and efficacy of botanical supplements can affect United States botanical supplements demand forecast.

• Market Competition: High competition from both domestic and international brands.

• Consumer Skepticism: Skepticism about the efficacy and safety of some botanical supplements.

Opportunities in the USA Market Driven by Market Expansion and Technological Advancements

• Market Expansion: Growing opportunities in untapped markets and regions.

• Technological Advancements: Advancements in extraction and formulation technologies increases United States botanical supplements market opportunities.

• Collaborations: Partnerships with healthcare providers and wellness influencers to boost credibility and reach.

• Personalized Nutrition: Increasing trend towards personalized nutrition and customized supplement solutions.

Setbacks Faced by the USA Market Due to Economic Uncertainties and Misinformation

• Economic Uncertainties: Economic downturns can affect total spending on non-essential health products.

• Misinformation: Prevalence of misinformation and false claims affecting consumer trust can hinder demand of United States botanical supplements market.

• Market Saturation: Saturation in mature markets leads to intense competition.

• Adverse Effects: Potential adverse effects and interactions with medications affecting consumer confidence.

Key Price Indicators of the USA Market

Raw Material Costs:

• Sourcing and Harvesting: The cost of sourcing and harvesting botanicals is a significant factor in boosting United States botanical supplements market value. Prices can fluctuate based on the availability of raw materials, which are often subject to seasonal variations and environmental conditions.

• Quality and Purity: Higher quality and purer botanical extracts command premium prices and can increase the United States botanical supplements market revenue.

Supply Chain Dynamics:

• Logistics and Transportation: The cost of transporting raw materials and finished products is a critical component of pricing. 

• Import Tariffs and Regulations: Changes in trade policies, tariffs, and import regulations can impact the cost of bringing ingredients into the United States.

Manufacturing Costs:

• Processing Technology: Advanced extraction and processing technologies can enhance the efficacy of botanical supplements but may also increase production costs in the United States botanical supplements industry. 

• Labour and Facility Expenses: The cost of skilled labour and maintaining manufacturing facilities also affects pricing.

Consumer Demand Trends:

• Health and Wellness Trends: The rising consumer interest in natural health and wellness solutions in the United States botanical supplements market has driven demand for botanical supplements, impacting their pricing. 

• Product Innovation: Innovation in product formulations, such as the development of new delivery formats (e.g., gummies, liquid extracts), can influence pricing.

Regulatory Environment:

• FDA Compliance: The need to comply with regulations set by the Food and Drug Administration (FDA) affects pricing. This includes costs associated with ensuring product safety, labeling accuracy, and efficacy. 

• Certification and Testing: Products that are certified organic, non-GMO, or verified by third-party testing agencies often carry higher production costs.

Sustainability and Ethical Sourcing:

• Sustainable Practices: Companies investing in sustainable and ethical sourcing practices may incur higher costs, which are often passed on to consumers.

Market Competition:

• Brand Positioning: As per the United States botanical supplements market analysis, brands positioned as premium or offering unique formulations may price their products higher to reflect their market positioning. On the other hand, increased competition among brands can lead to price wars, impacting overall market prices.

• Retail Channels: Products sold through speciality health stores or online platforms may be priced differently than those sold in mass-market retailers.

United States Botanical Supplements Industry Segmentations

“United States Botanical Supplements Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Source

• Herbs

• Leaves

• Spices

• Flowers

• Others

Market Breakup by Form

• Powder Supplements

• Capsules and Tablets

• Others

Market Breakup by Distribution Channel

• Supermarket and Hypermarket

• Pharmacies and Drug Stores

• Online Retail Stores

• Others

Market Breakup by Region

• New England

• Mideast

• Great Lakes

• Plains

• Southeast

• Southwest

• Rocky Mountain

• Far West

Competitive Landscape

The market players are focusing on product diversification to stay ahead of the competition, further increasing their partnership and acquisition efforts to strengthen their presence.

• The Nature's Bounty Co.

• Herbalife International of America, Inc.

• Glanbia plc  

• NOW Health Group, Inc.

• Amway Corp.

• Gaia Herbs, Inc.

• Himalaya Global Holdings Ltd.

• MartinBauer

• Vitality Works

• Nutraceuticals Factory LLC

• Others

Key Highlights of the Report

United States Botanical Supplements Market Report Snapshots

United States Botanical Supplements Market Size

United States Botanical Supplements Market Growth

United States Botanical Supplements Market Trends

United States Botanical Supplements Companies