United States Bathtub Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

United States Bathtub Market Growth

In United States, by the year 2030, all individuals from the baby boomer generation will reach the age of 65 or older, and by 2040, it is projected that approximately 78.3 million Americans will belong to this age demographic. In 2022, Florida, Maine,West Virginia, and Vermont recorded the highest percentages of their populations aged 65 and above. Additionally, there were 88,988 individuals aged 100 and older in 2022, which is more than double the figure of 32,194 recorded in 1980, leading to the United States bathtub market expansion.

The growing elderly population is contributing to an increased demand for bathtubs that prioritise safety and accessibility. Walk-in bathtubs featuring low thresholds, grab bars, and non-slip surfaces are becoming vital for older adults who wish to maintain their independence and comfort within their homes. This trend is especially noticeable in developed nations.

The United States, with its advanced wellness markets, abundant natural resources, premier cities, extensive recreational facilities, and a rich tapestry of cultures and heritage across 3.5 million square miles of diverse geography, provides a wide array of options for those interested in wellness, leading to the expansion of United States bathtub market size. The increasing popularity of bathtubs is closely linked to the wellness movement, as consumers are more inclined to seek relaxation and self-care solutions within their homes. Bathtubs designed to emulate spa experiences, equipped with features such as whirlpool jets and chromotherapy, have become increasingly sought after for their therapeutic advantages, promoting stress relief and an indulgent experience.

Key Trends and Developments

United States Bathtub Market Trends

The market is experiencing significant changes, driven by various emerging trends. A prominent factor is the integration of smart technology, as consumers increasingly prefer bathtubs that offer features such as water jets, bluetooth connectivity, and temperature regulation, creating a spa-like atmosphere within their homes, consequently driving up the United States bathtub market share.

Additionally, freestanding tubs with artistic designs are becoming more sought after, acting as statement pieces in contemporary bathroom renovations. Another notable trend is the growing popularity of deep soaking tubs which cater to the rising demand for profound relaxation experiences.

United States Bathtub Industry Segmentation

United States Bathtub Market Share

Based on end use, the market is segmented into commercial and residential. The residential segment is projected to dominate the market, representing a CAGR of 6.4%. The increasing residential growth in the United States is driving up the demand for bathtubs, as homeowners place greater emphasis on updating their bathrooms, contributing to the United States bathtub market revenue. Recent housing projects and renovations are placing a premium on bathtubs that incorporate luxury and wellness attributes, transforming bathrooms into private sanctuaries for relaxation.

Leading Companies in the United States Bathtub Market

Major players are emphasising on the production of sustainable and technologically equipped bathtubs to improve United States bathtub market outlook.

Duravit AG

Established in 1817, Duravit AG is based in Hornberg, Germany. The company is a prominent producer of bathroom fixtures, with a specialisation in high-end bathtubs, toilets, and washbasins. Duravit is distinguished by its commitment to innovative design and superior craftsmanship, catering to the needs of modern luxury bathrooms.

Porcelanosa Group

Founded in 1973, Porcelanosa Group operates from its headquarters in Villarreal, Spain. It stands as...

Jacuzzi Inc.

Founded in 1915, Jacuzzi Inc. is located in Chino Hills, California, USA. Originally recognised for ...

Villeroy & Boch AG

Founded in 1748, Villeroy & Boch AG is headquartered in Mettlach, Germany. The firm is a prestigious...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major player in the market are Kohler Co., TOTO LTD., Lixil Corp (American Standard), Royal Manufacturing, Roca Sanitario S.A.U., and Delta Faucet Company, among others.