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Report Overview

The United States baby infant formula market size is expected to grow at a CAGR of 8.50% between 2025 and 2034. The market is being driven by increasing number of working mothers, rising awareness regarding the nutrition of baby infant formula, and availability of specialised formulas.

2024

Base Year

2018-2024

Historical Period

2025-2034

Forecast Period

Compound Annual Growth Rate

Value in USD Million

8.5%

2025-2034


United States Baby Infant Formula Market Outlook

*this image is indicative*

Key Trends in the Market

Baby infant formula or baby formula, or infant formula to a food product that is created especially for consumption by infants younger than one year of age. These formulas are designed to include all the necessary nutrients required by infants, acting as a suitable substitute for breast milk, with a nutritional profile resembling that of breast milk. Baby infant formula can be used as a replacement for breast milk or in supplementation, depending upon baby requirements and doctor recommendation.

United States Baby Infant Formula Market

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  • The United States baby infant formula market growth is being bolstered by the increasing number of working mothers. For new mothers returning to the workforce, baby infant formula offers convenience and flexibility in caring for babies, while meeting the nutritional requirements of the baby.
  • New tools for formula preparation and heating are further increasing the use of baby infant formulas as with these devices, baby infant formula can be instantly prepared and heated to suitable temperatures for baby feeding.
  • Growing availability of a wide range of specialised baby infant formulas to suit the needs of different babies is augmenting the United States baby infant formula market expansion. Dedicated formulas are available based on the age of the baby, nutrient requirements, and any underlying health conditions.

Market Segmentation

The EMR’s report titled “United States Baby Infant Formula Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Infant Milk
  • Follow-On Milk
  • Specialty Baby Milk
  • Growing-Up Milk
  • Others

Market Breakup by Source

  • Regular
  • Organic
  • Milk with HMO
  • Goat Milk
  • Plant-Based Formula
  • Others

Market Breakup by Nutrient

  • Carbohydrate
  • Fat
  • Protein
  • Minerals
  • Vitamins
  • Others

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Pharmacy/Medical Stores
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others

Market Breakup by Region

  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West

United States Baby Infant Formula Market

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Market Share by Product

The infant milk segment by product is anticipated to account for a sizable share of the United States baby infant formula market. This can be attributed to its growing popularity as a nutritious and healthful substitute for breast milk as well as its superior convenience. Probiotics are added to different infant milks to prevent diarrhoea, soothe colic, and reduce the risk of allergies in the infants. As infants tend to feed frequently, parents often purchase compatible infant milks in larger volumes.

Competitive Landscape

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States baby infant formula market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

Arla Foods amba

Arla Foods amba, founded in 2000 and headquartered in Viby, Denmark, is a global food company that focuses on dairy. The company’s product line includes milk and milk powder, speciality cheese, milk-based beverages, cheese spread, yoghurt, butter, and spreads.

Nestlé S.A.

Nestlé S.A., established in 1866, is a Swiss multinational food and beverage processing corporation. Headquartered in Vevey, Switzerland, Nestle offers a wide range of products, including baby food, cereals, coffee, chilled and frozen food, dairy, drinks, and chocolate and confectionary.

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other market players include Abbott Laboratories, Aussie Bubs, Inc., Bobbie Baby, Inc., Danone S.A., Else Nutrition Holdings Inc., Reckitt Benckiser Group PLC, Walmart Inc. (Parent’s Choice), Target Corporation (up & up), Walgreen Co. (Well Beginnings), and The Kroger Co. (Comforts For Baby), among others.

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 8.50% between 2025 and 2034.

The major drivers of the market include the increasing number of working mothers, availability of specialised formulas, and growing awareness regarding the nutrition of baby infant formulas.

Rising cultural acceptance of baby formulas, increasing prevalence of specific nutritional needs among babies, use of baby infant formula to supplement breast milk, and popularity of devices to prepare bottles of baby infant formula are the key trends propelling the growth of the market.

The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.

The various products of baby infant formula in the market are infant milk, follow-on milk, speciality baby milk, and growing-up milk, among others.

The different sources of baby infant formula include regular, organic, milk with HMO, goat milk, and plant-based formula, among others.

The significant nutrients in the market for baby infant formula include carbohydrate, fat, protein, minerals, and vitamins, among others.

The major players in the United States baby infant formula market, according to the report, are Abbott Laboratories, Arla Foods amba, Aussie Bubs, Inc., Bobbie Baby, Inc., Danone S.A., Else Nutrition Holdings Inc., Reckitt Benckiser Group PLC, Nestlé S.A., Walmart Inc. (Parent’s Choice), Target Corporation (up & up), Walgreen Co. (Well Beginnings), and The Kroger Co. (Comforts For Baby), among others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Source
  • Nutrient
  • Distribution Channel
  • Region
Breakup by Product
  • Infant Milk
  • Follow-On Milk
  • Specialty Baby Milk
  • Growing-Up Milk
  • Others
Breakup by Source
  • Regular
  • Organic
  • Milk with HMO
  • Goat Milk
  • Plant-Based Formula
  • Others
Breakup by Nutrient
  • Carbohydrate
  • Fat
  • Protein
  • Minerals
  • Vitamins
  • Others
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Pharmacy/Medical Stores
  • Specialty Stores
  • Convenience Stores
  • Online
  • Others
Breakup by Region
  • New England
  • Mideast
  • Great Lakes
  • Plains
  • Southeast
  • Southwest
  • Rocky Mountain
  • Far West
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Abbott Laboratories
  • Arla Foods amba
  • Aussie Bubs, Inc.
  • Bobbie Baby, Inc.
  • Danone S.A.
  • Else Nutrition Holdings Inc.
  • Reckitt Benckiser Group PLC
  • Nestlé S.A.
  • Walmart Inc. (Parent’s Choice)
  • Target Corporation (up & up)
  • Walgreen Co. (Well Beginnings)
  • The Kroger Co. (Comforts For Baby)
  • Others

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