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United States Baby Diapers Market Share, Size, Trends: By Age Group: Infant (0-6 Months), Babies and Young Toddlers (6-18 Months), Toddlers (18-24 Months), Children Above 2 Years; By Type: Organic, Conventional; By Product Type: Cloth Diapers, Disposable Diapers; By Distribution Channel; Regional Analysis; Competitive Landscape; 2024-2032
United States Baby Diapers Market Size
The United States baby diapers market reached USD 9.25 billion in 2023. The market is projected to grow at a CAGR of 6.7% between 2024 and 2032, reaching almost USD 16.58 billion by 2032.
United States Baby Diapers Market Outlook
- Organic diapers are expected to witness a significant surge in demand over the forecast period.
- Sustainability is expected to remain one of the key trends propelling the market growth.
- Online distribution channels are expected to constitute a major portion of the market share.
United States Baby Diapers Market Growth
Advancements in production processes are improving the quality, consistency, and design of modern baby diapers. They have also led to a reduction in material wastage and enhanced the efficiency of producing diapers. Modern machines can be customised as per market demands to manufacture a wide variety of diapers with enhanced absorbency levels in different sizes. This is expected to enhance the affordability of baby diapers in the United States.
The integration of smart technologies into diaper-making machines is expected to optimise energy consumption and retract defective pieces before they enter the supply chain. This is expected to promote sustainable manufacturing practices and boost brand image simultaneously.
Increasing awareness about hygiene and new product launches have propelled the demand for sustainable diapers, which are manufactured from plant-based ingredients such as hemp fibre, viscose, and bioplastics. Moreover, major market players are focusing on introducing innovative designs in baby diapers that ensure a dry top sheet while effectively distributing fluids inside it. Materials that ensure long-term absorption of fluids are expected to become an increasingly popular raw material for diaper manufacturing companies in the coming years.
United States Baby Diapers Industry Segmentation
United States Baby Diapers Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
- Infant (0-6 Months)
- Babies and Young Toddlers (6-18 Months)
- Toddlers (18-24 Months)
- Children Above 2 Years
Market Breakup by Type
- Organic
- Conventional
Market Breakup by Product Type
- Cloth Diapers
- Disposable Diapers
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Pharmacy and Drug Stores
- Online
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
United States Baby Diapers Market Share
Based on age group, the market can be divided into infants (0-6 months), babies and young toddlers (6-18 months), toddlers (18-24 months), and children above 2 years. Over the forecast period, the demand for organic and conventional diapers for infants and babies and young toddlers is anticipated to significantly surge.
Leading Companies in the United States Baby Diapers Market
The report provides a detailed analysis of the following key players in the market, covering their competitive landscape and latest developments like mergers and acquisitions, investments, and capacity expansion.
- Procter & Gamble Co.
- Cardinal Health Inc.
- Johnson & Johnson
- Kimberly-Clark Corporation
- Kao Corp.
- Essity AB
- S. C. Johnson & Son, Inc.
- Ontex Group N.V.
- Honest Company Inc.
- First Quality Enterprises, Inc.
- Others
Major market players are designing eco-friendly baby diapers that are suitable for babies’ sensitive skin and can hold fluids for a longer time interval.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Type |
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 North America Baby Diapers Market Overview
8.1 Key Industry Highlights
8.2 North America Baby Diapers Historical Market (2018-2023)
8.3 North America Baby Diapers Market Forecast (2024-2032)
8.4 North America Baby Diapers Market by Country
8.4.1 United States
8.4.2 Canada
9 United States Baby Diapers Market Overview
9.1 Key Industry Highlights
9.2 United States Baby Diapers Historical Market (2018-2023)
9.3 United States Baby Diapers Market Forecast (2024-2032)
10 United States Baby Diapers Market by Age Group
10.1 Infant (0-6 Months)
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Babies and Young Toddlers (6-18 Months)
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Toddlers (18-24 Months)
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Children Above 2 Years
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
11 United States Baby Diapers Market by Type
11.1 Organic
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Conventional
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
12 United States Baby Diapers Market by Product Type
12.1 Cloth Diapers
12.1.1 Historical Trend (2018-2023)
12.1.2 Forecast Trend (2024-2032)
12.2 Disposable Diapers
12.2.1 Historical Trend (2018-2023)
12.2.2 Forecast Trend (2024-2032)
13 United States Baby Diapers Market by Distribution Channel
13.1 Supermarkets and Hypermarkets
13.1.1 Historical Trend (2018-2023)
13.1.2 Forecast Trend (2024-2032)
13.2 Convenience Stores
13.2.1 Historical Trend (2018-2023)
13.2.2 Forecast Trend (2024-2032)
13.3 Pharmacy and Drug Stores
13.3.1 Historical Trend (2018-2023)
13.3.2 Forecast Trend (2024-2032)
13.4 Online
13.4.1 Historical Trend (2018-2023)
13.4.2 Forecast Trend (2024-2032)
13.5 Others
14 United States Baby Diapers Market by Region
14.1 New England
14.1.1 Historical Trend (2018-2023)
14.1.2 Forecast Trend (2024-2032)
14.2 Mideast
14.2.1 Historical Trend (2018-2023)
14.2.2 Forecast Trend (2024-2032)
14.3 Great Lakes
14.3.1 Historical Trend (2018-2023)
14.3.2 Forecast Trend (2024-2032)
14.4 Plains
14.4.1 Historical Trend (2018-2023)
14.4.2 Forecast Trend (2024-2032)
14.5 Southeast
14.5.1 Historical Trend (2018-2023)
14.5.2 Forecast Trend (2024-2032)
14.6 Southwest
14.6.1 Historical Trend (2018-2023)
14.6.2 Forecast Trend (2024-2032)
14.7 Rocky Mountain
14.7.1 Historical Trend (2018-2023)
14.7.2 Forecast Trend (2024-2032)
14.8 Far West
14.8.1 Historical Trend (2018-2023)
14.8.2 Forecast Trend (2024-2032)
15 Market Dynamics
15.1 SWOT Analysis
15.1.1 Strengths
15.1.2 Weaknesses
15.1.3 Opportunities
15.1.4 Threats
15.2 Porter’s Five Forces Analysis
15.2.1 Supplier’s Power
15.2.2 Buyer’s Power
15.2.3 Threat of New Entrants
15.2.4 Degree of Rivalry
15.2.5 Threat of Substitutes
15.3 Key Indicators for Demand
15.4 Key Indicators for Price
16 Value Chain Analysis
17 Trade Data Analysis (HS Code – 481840)
17.1 Major Exporting Countries
17.1.1 By Value
17.1.2 By Volume
17.2 Major Importing Countries
17.2.1 By Value
17.2.2 By Volume
18 Competitive Landscape
18.1 Market Structure
18.2 Company Profiles
18.2.1 Procter & Gamble Co.
18.2.1.1 Company Overview
18.2.1.2 Product Portfolio
18.2.1.3 Demographic Reach and Achievements
18.2.1.4 Certifications
18.2.2 Cardinal Health Inc.
18.2.2.1 Company Overview
18.2.2.2 Product Portfolio
18.2.2.3 Demographic Reach and Achievements
18.2.2.4 Certifications
18.2.3 Johnson & Johnson
18.2.3.1 Company Overview
18.2.3.2 Product Portfolio
18.2.3.3 Demographic Reach and Achievements
18.2.3.4 Certifications
18.2.4 Kimberly-Clark Corporation
18.2.4.1 Company Overview
18.2.4.2 Product Portfolio
18.2.4.3 Demographic Reach and Achievements
18.2.4.4 Certifications
18.2.5 Kao Corp.
18.2.5.1 Company Overview
18.2.5.2 Product Portfolio
18.2.5.3 Demographic Reach and Achievements
18.2.5.4 Certifications
18.2.6 Essity AB
18.2.6.1 Company Overview
18.2.6.2 Product Portfolio
18.2.6.3 Demographic Reach and Achievements
18.2.6.4 Certifications
18.2.7 S. C. Johnson & Son, Inc.
18.2.7.1 Company Overview
18.2.7.2 Product Portfolio
18.2.7.3 Demographic Reach and Achievements
18.2.7.4 Certifications
18.2.8 Ontex Group N.V.
18.2.8.1 Company Overview
18.2.8.2 Product Portfolio
18.2.8.3 Demographic Reach and Achievements
18.2.8.4 Certifications
18.2.9 Honest Company Inc.
18.2.9.1 Company Overview
18.2.9.2 Product Portfolio
18.2.9.3 Demographic Reach and Achievements
18.2.9.4 Certifications
18.2.10 First Quality Enterprises, Inc.
18.2.10.1 Company Overview
18.2.10.2 Product Portfolio
18.2.10.3 Demographic Reach and Achievements
18.2.10.4 Certifications
18.2.11 Others
19 Key Trends and Developments in the Market
List of Key Figures and Tables
1. North America Baby Diapers Market: Key Industry Highlights, 2018 and 2032
2. United States Baby Diapers Market: Key Industry Highlights, 2018 and 2032
3. United States Baby Diapers Historical Market: Breakup by Age Group (USD Billion), 2018-2023
4. United States Baby Diapers Market Forecast: Breakup by Age Group (USD Billion), 2024-2032
5. United States Baby Diapers Historical Market: Breakup by Type (USD Billion), 2018-2023
6. United States Baby Diapers Market Forecast: Breakup by Type (USD Billion), 2024-2032
7. United States Baby Diapers Historical Market: Breakup by Product Type (USD Billion), 2018-2023
8. United States Baby Diapers Market Forecast: Breakup by Product Type (USD Billion), 2024-2032
9. United States Baby Diapers Historical Market: Breakup by Distribution Channel (USD Billion), 2018-2023
10. United States Baby Diapers Market Forecast: Breakup by Distribution Channel (USD Billion), 2024-2032
11. United States Baby Diapers Historical Market: Breakup by Region (USD Billion), 2018-2023
12. United States Baby Diapers Market Forecast: Breakup by Region (USD Billion), 2024-2032
13. Major Exporting Countries by Value
14. Major Importing Countries by Value
15. Major Exporting Countries by Volume
16. Major Importing Countries by Volume
17. United States Baby Diapers Market Structure
Key Questions Answered in the Report
The market was valued at nearly USD 9.25 billion in 2023.
The market is projected to grow at a CAGR of 6.7% between 2024 and 2032.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 16.58 billion in 2032.
The different distribution channels in the market include supermarkets and hypermarkets, convenience stores, pharmacy and drug stores, and online, among others.
The different product types in the market include cloth diapers and disposable diapers.
The different baby diaper types considered in the market report are organic and conventional.
The major regions in the market include New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The key market players are Procter & Gamble Co., Cardinal Health Inc., Johnson & Johnson, Kimberly-Clark Corporation, Kao Corp., Essity AB, S. C. Johnson & Son, Inc., Ontex Group N.V., Honest Company Inc., and First Quality Enterprises, Inc., among others.
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