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The United States augmented reality (AR) and virtual reality (VR) market value reached approximately USD 10.46 billion in 2023. The market is projected to grow at a CAGR of 27.60% between 2024 and 2032, reaching a value of around USD 93.84 billion by 2032.
As per United States augmented reality (AR) and virtual reality (VR) industry analysis, the market is growing due to demand of AR and VR across various sectors, such as education and gaming, among others. The healthcare sector is also using AR for surgical training and patient education, contributing to the growth of the market. In addition, AR technologies are being employed for simulation training, which enhances learning outcomes for medical professionals.
Moreover, companies like Samsung are pursuing AR for military training, demonstrating the technology's versatility beyond entertainment. Furthermore, the expansion of 5G networks is also improving the capabilities of AR and VR technology by reducing latency and improving real-time interactions, improving gaming experiences. The launch of affordable and advanced AR/VR devices is also driving growth of the United States augmented reality (AR) and virtual reality (VR) market.
In the United States augmented reality (AR) and virtual reality (VR) market from 2024 to 2032, virtual reality (VR) is expected to grow faster, with a CAGR of 30.4%. This rapid growth is driven by increasing adoption in gaming, entertainment, and training simulations, where fully immersive experiences are highly valued. Augmented reality (AR), with a CAGR of 24.8%, also shows strong growth, particularly in applications like retail, healthcare, and real estate, where overlaying digital information on the real world adds significant value.
Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States augmented reality and virtual reality market spanning from 2018 to 2032.
The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States augmented reality and virtual reality market.
Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States augmented reality and virtual reality market.
The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.
Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States augmented reality and virtual reality market landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Technology |
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Breakup by Application |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 United States Augmented Reality and Virtual Reality Market Analysis
8.1 Key Industry Highlights
8.2 United States Augmented Reality and Virtual Reality Historical Market (2018-2023)
8.3 United States Augmented Reality and Virtual Reality Market Forecast (2024-2032)
9 United States Augmented Reality and Virtual Reality Market by Technology
9.1 Augmented Reality (AR)
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Virtual Reality (VR)
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
10 United States Augmented Reality and Virtual Reality Market by Application
10.1 Gaming
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Healthcare
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
10.3 Media and Entertainment
10.3.1 Historical Trend (2018-2023)
10.3.2 Forecast Trend (2024-2032)
10.4 Retail and E-commerce
10.4.1 Historical Trend (2018-2023)
10.4.2 Forecast Trend (2024-2032)
10.5 Education
10.5.1 Historical Trend (2018-2023)
10.5.2 Forecast Trend (2024-2032)
10.6 Others
11 United States Augmented Reality and Virtual Reality Market by Region
11.1 New England
11.1.1 Historical Trend (2018-2023)
11.1.2 Forecast Trend (2024-2032)
11.2 Mideast
11.2.1 Historical Trend (2018-2023)
11.2.2 Forecast Trend (2024-2032)
11.3 Great Lakes
11.3.1 Historical Trend (2018-2023)
11.3.2 Forecast Trend (2024-2032)
11.4 Plains
11.4.1 Historical Trend (2018-2023)
11.4.2 Forecast Trend (2024-2032)
11.5 Southeast
11.5.1 Historical Trend (2018-2023)
11.5.2 Forecast Trend (2024-2032)
11.6 Southwest
11.6.1 Historical Trend (2018-2023)
11.6.2 Forecast Trend (2024-2032)
11.7 Rocky Mountain
11.7.1 Historical Trend (2018-2023)
11.7.2 Forecast Trend (2024-2032)
11.8 Far West
11.8.1 Historical Trend (2018-2023)
11.8.2 Forecast Trend (2024-2032)
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Microsoft Corporation
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Google LLC
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Sony Corporation
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Apple Inc.
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 HTC Corporation
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 Samsung Electronics Co., Ltd.
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Others
14 Key Trends and Developments in the Market
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