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Report Overview
The United States augmented and virtual reality market size reached a value of approximately USD 10.46 Billion in 2024. The market is further expected to grow at a CAGR of 27.60% between 2025 and 2034, reaching a value of around USD 119.68 Billion by 2034.
2024
Base Year
2018-2024
Historical Year
2025-2034
Forecast Year
Compound Annual Growth Rate
Value in USD Billion
27.6%
2025-2034
United States Augmented and Virtual Reality Market Outlook
*this image is indicative*
Key Trends in the Market
Augmented reality (AR) is a system that combines real and virtual environments, enabling real-time interaction, and accurate 3D representation of real and virtual elements. On the other hand, virtual reality (VR) uses computer technology to build an entirely simulated environment that provides consumers a realistic experience.
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- Increasing investments by tech giants in augmented and virtual reality technologies and rising adoption of AR and VR solutions in schools and colleges are expected to support the United States augmented and virtual reality market growth in the coming years.
- Rising applications of augmented and virtual reality in the healthcare sector, along with advanced devices for patient care management and medical training, are key trends driving the market growth. Augmented and virtual reality are increasingly being used for chronic pain management and mental health treatment.
- The growing use of smartphones and tablet computers is significantly boosting the augmented and virtual reality market expansion in the United States. Major companies across sectors such as architecture, interior design, e-commerce, and retail are quickly adopting tablet-and mobile-based AR and VR technologies.
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Market Segmentation
The EMR’s report titled “United States Augmented and Virtual Reality Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Technology
- Augmented Reality
- Virtual Reality
Market Breakup by Device Type
- Augmented Reality Devices
- Virtual Reality Devices
Market Breakup by Enterprise Size
- Small and Medium Enterprises
- Large Enterprises
Market Breakup by Application
- Consumer
- Enterprises
Market Breakup by Industry Vertical
- Gaming
- Entertainment and Sports
- Aerospace and Defence
- Healthcare
- Education
- Manufacturing
- Retail
- Automotive
- Others
Market Breakup by Region
- New England
- Mideast
- Great Lakes
- Plains
- Southeast
- Southwest
- Rocky Mountain
- Far West
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Market Share by Industry Vertical
The gaming segment witnessed significant growth in the United States augmented and virtual reality market, by industry vertical, supported by the expansion of the gaming industry and increase in number of gamers. Game creators can create more intricate and intriguing game worlds with AR and VR, giving players a more varied and engaging experience. The usage of AR and VR technologies also makes it possible for players to play games more conveniently and in different settings, thus increasing the demand for AR and VR in gaming.
Competitive Landscape
The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model, along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the United States augmented and virtual reality market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.
Google LLC
Google LLC, founded in 1998 and headquartered in California in the United States, is an American global technology corporation. The focus of the company is on internet-related goods and services, such as online advertising technologies, cloud computing, software, and hardware.
Apple Inc.
Apple Inc., established in 1976 and based in California in the United States is an American multinational technology company. Well-known for its range of smartphones, tablets, and laptop computers, Apple creates, develops, and markets consumer goods, computer software, and internet services.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other market players include Meta Platforms, Inc., Microsoft Corporation, HTC Corporation, OpenArc, iTechArt Group, Inc., Intel Corporation, Magic Leap, Inc., and Sony Corporation, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
In 2024, the United States market for augmented and virtual reality attained a value of USD 10.46 Billion.
The market is projected to grow at a CAGR of 27.60% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034, reaching a value of around USD 119.68 Billion by 2034.
The major drivers of the market include the rising investments by tech giants for the adoption of AR and VR, increasing use of augmented and virtual reality in the healthcare sector, and growing demand for AR/VR in the retail and e-commerce industry.
Increasing adoption of AR and VR solutions in education, advancements in technology, and growing demand for head-mounted displays (HMDs) in gaming and entertainment are the key trends propelling the growth of the market.
The major regions in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
The various industry verticals in the augmented and virtual reality market in the United States are gaming, entertainment and sports, aerospace and defence, healthcare, education, manufacturing, retail, and automotive, among others.
The major players in the United States augmented and virtual reality market, according to the report, are Google LLC, Apple Inc., Meta Platforms, Inc., Microsoft Corporation, HTC Corporation, OpenArc, iTechArt Group,Inc., Intel Corporation, Magic Leap, Inc., and Sony Corporation, among others.
Report Summary
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Technology |
|
| Breakup by Device Type |
|
| Breakup by Enterprise Size |
|
| Breakup by Application |
|
| Breakup by Industry Vertical |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
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