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The United States and Europe macarons market value reached USD 1.60 billion in 2023. The market is expected to grow at a CAGR of 7.4% during the forecast period of 2024-2032 and to reach around USD 3.04 billion by 2032.
United States and Europe Macarons Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2023 |
Forecast Period | USD Billion | 2024-2032 |
Market Size 2023 | USD Billion | 1.60 |
Market Size 2032 | USD Billion | 3.04 |
CAGR 2018-2023 | Percentage | XX% |
CAGR 2024-2032 | Percentage | 7.4% |
CAGR 2024-2032 - Market by Region | USA | 8.4% |
CAGR 2024-2032 - Market by Region | UK | 7.9% |
CAGR 2024-2032 - Market by Flavor | Raspberry | 8.4% |
CAGR 2024-2032 - Market by Distribution Channel | Online Retail | 8.1% |
The growing popularity of macarons in Europe and the United States can be attributed to the growing consumer demand for processed foods and clean-label goods. The use of minimal synthetic additives and transparency are the two main factors driving consumers' interest in macarons made with organic and specialty ingredients.
Customers' desire to avoid certain ingredients, like gluten, dairy, and animal products, to prevent food allergies, has become more and more common in both the U.S. and Europe. These health trends provide lucrative United States and Europe macarons market opportunities as it pushes food manufacturers to innovate the recipe of macarons. The rapidly changing and shifting consumer preferences are predicted to fuel growth in the customised and personalised food category, enhancing the popularity of macaron gift boxes.
The market is segmented by flavour into vanilla, chocolate, raspberry, pistachio, and others. Raspberry leads with a growth rate of 8.4%. This strong growth is driven by increasing consumer preference for fruity and natural flavours, along with the health benefits associated with raspberries. Vanilla follows with a CAGR of 7.9%, supported by its universal appeal and versatility in a wide range of products. Chocolate, with a CAGR of 7.5%, remains a popular choice due to its rich taste and indulgence factor. The rising sales of chocolate macarons is increasing the overall United States and Europe macarons market revenue. Pistachio, with a CAGR of 7.1%, is gaining traction for its unique flavour and nutritional benefits. The others category, growing at a CAGR of 6.7%, includes various niche and innovative flavours that continue to attract consumer interest and drive market growth.
CAGR 2024-2032 - Market by | Flavor |
Raspberry | 8.4% |
Vanilla | 7.9% |
Chocolate | 7.5% |
Pistachio | 7.1% |
Others | 6.7% |
The distribution channels in the market are categorised into online retail and offline retail. Online retail leads with a growth rate of 8.1%. This robust growth is driven by the increasing adoption of e-commerce platforms, the convenience of home delivery, and the broad selection of products available online. Consumers are increasingly favouring online retail for its ease of use, competitive pricing, and the ability to compare products and read reviews before making a purchase, which is driving growth of the United States and Europe macarons market. Offline Retail, with a CAGR of 6.7%, continues to grow steadily due to the tangible shopping experience it offers. Physical stores provide the opportunity for consumers to see and try products before buying, receive personalised customer service, and make immediate purchases.
CAGR 2024-2032 - Market by | Distribution Channel |
Online Retail | 8.1% |
Offline Retail | 6.7% |
The market for macarons in US and EU shows varied growth rates, with the USA leading at an 8.4% CAGR, driven by increasing consumer demand for premium and artisanal confections, along with a growing trend of French patisserie culture. The UK follows with a 7.9% CAGR, supported by rising popularity of luxury desserts and a strong market for speciality bakeries. Germany, with a 7.6% CAGR, benefits from a robust market for high-quality baked goods and a penchant for fine dining experiences. France, growing at 7.0%, continues to see strong macarons demand due to its heritage as the home of macarons and an enduring love for traditional patisserie. Italy, with a 6.7% CAGR, experiences growth from increasing interest in French culinary products and high-end confectionery. Other regions collectively grow at 5.9%, showing steady but slower growth due to varied levels of market maturity and consumer preferences. These rankings highlight the diverse factors driving the United States and Europe macarons market revenue.
CAGR 2024-2032 - Market by | Country |
USA | 8.4% |
UK | 7.9% |
Germany | 7.6% |
France | 7.0% |
Italy | 6.7% |
Others | 5.9% |
Expert Market Research's industry report provides a comprehensive quantitative analysis of various market segments, historical and current market trends, and forecasts the dynamics of the United States and Europe macarons market spanning from 2018 to 2032.
The research report delivers up-to-date insights into the market drivers, challenges, and opportunities shaping the United States and Europe macarons industry.
Stakeholders can leverage Porter's five forces analysis to assess the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. This analysis aids in evaluating the competitiveness and attractiveness of the United States and Europe macarons market.
The competitive landscape section enables stakeholders to gain a deep understanding of their competitive environment. It offers insights into the current market positions of key players, their strategies, and their market shares.
Additionally, the report highlights emerging trends, regulatory influences, and technological advancements that are pivotal for stakeholders navigating the United States and Europe macarons market landscape.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Flavor |
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Breakup by Distribution Channel |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.
1 Preface
2 Report Coverage – Key Segmentation and Scope
3 Report Description
3.1 Market Definition and Outlook
3.2 Properties and Applications
3.3 Market Analysis
3.4 Key Players
4 Key Assumptions
5 Executive Summary
5.1 Overview
5.2 Key Drivers
5.3 Key Developments
5.4 Competitive Structure
5.5 Key Industrial Trends
6 Market Snapshot
7 Opportunities and Challenges in the Market
8 United States and Europe Macarons Market Analysis
8.1 Key Industry Highlights
8.2 United States and Europe Macarons Historical Market (2018-2023)
8.3 United States and Europe Macarons Market Forecast (2024-2032)
9 United States and Europe Macarons Market by Flavor
9.1 Vanilla
9.1.1 Historical Trend (2018-2023)
9.1.2 Forecast Trend (2024-2032)
9.2 Chocolate
9.2.1 Historical Trend (2018-2023)
9.2.2 Forecast Trend (2024-2032)
9.3 Raspberry
9.3.1 Historical Trend (2018-2023)
9.3.2 Forecast Trend (2024-2032)
9.4 Pistachio
9.4.1 Historical Trend (2018-2023)
9.4.2 Forecast Trend (2024-2032)
9.5 Others
10 United States and Europe Macarons Market by Distribution Channel
10.1 Online Retail
10.1.1 Historical Trend (2018-2023)
10.1.2 Forecast Trend (2024-2032)
10.2 Offline Retail
10.2.1 Historical Trend (2018-2023)
10.2.2 Forecast Trend (2024-2032)
11 United States and Europe Macarons Market by Region
11.1 United States
11.1.1 New England
11.1.1.1 Historical Trend (2018-2023)
11.1.1.2 Forecast Trend (2024-2032)
11.1.2 Mideast
11.1.2.1 Historical Trend (2018-2023)
11.1.2.2 Forecast Trend (2024-2032)
11.1.3 Great Lakes
11.1.3.1 Historical Trend (2018-2023)
11.1.3.2 Forecast Trend (2024-2032)
11.1.4 Plains
11.1.4.1 Historical Trend (2018-2023)
11.1.4.2 Forecast Trend (2024-2032)
11.1.5 Southeast
11.1.5.1 Historical Trend (2018-2023)
11.1.5.2 Forecast Trend (2024-2032)
11.1.6 Southwest
11.1.6.1 Historical Trend (2018-2023)
11.1.6.2 Forecast Trend (2024-2032)
11.1.7 Rocky Mountain
11.1.7.1 Historical Trend (2018-2023)
11.1.7.2 Forecast Trend (2024-2032)
11.1.8 Far West
11.1.8.1 Historical Trend (2018-2023)
11.1.8.2 Forecast Trend (2024-2032)
11.2 Europe
11.2.1 United Kingdom
11.2.1.1 Historical Trend (2018-2023)
11.2.1.2 Forecast Trend (2024-2032)
11.2.2 Germany
11.2.2.1 Historical Trend (2018-2023)
11.2.2.2 Forecast Trend (2024-2032)
11.2.3 France
11.2.3.1 Historical Trend (2018-2023)
11.2.3.2 Forecast Trend (2024-2032)
11.2.4 Italy
11.2.4.1 Historical Trend (2018-2023)
11.2.4.2 Forecast Trend (2024-2032)
11.2.5 Others
12 Market Dynamics
12.1 SWOT Analysis
12.1.1 Strengths
12.1.2 Weaknesses
12.1.3 Opportunities
12.1.4 Threats
12.2 Porter’s Five Forces Analysis
12.2.1 Supplier’s Power
12.2.2 Buyer’s Power
12.2.3 Threat of New Entrants
12.2.4 Degree of Rivalry
12.2.5 Threat of Substitutes
12.3 Key Indicators for Demand
12.4 Key Indicators for Price
13 Competitive Landscape
13.1 Market Structure
13.2 Company Profiles
13.2.1 Ladurée
13.2.1.1 Company Overview
13.2.1.2 Product Portfolio
13.2.1.3 Demographic Reach and Achievements
13.2.1.4 Certifications
13.2.2 Pierre Hermé Paris
13.2.2.1 Company Overview
13.2.2.2 Product Portfolio
13.2.2.3 Demographic Reach and Achievements
13.2.2.4 Certifications
13.2.3 Dana’s Bakery
13.2.3.1 Company Overview
13.2.3.2 Product Portfolio
13.2.3.3 Demographic Reach and Achievements
13.2.3.4 Certifications
13.2.4 Bisous Ciao
13.2.4.1 Company Overview
13.2.4.2 Product Portfolio
13.2.4.3 Demographic Reach and Achievements
13.2.4.4 Certifications
13.2.5 La Maison du Macaron
13.2.5.1 Company Overview
13.2.5.2 Product Portfolio
13.2.5.3 Demographic Reach and Achievements
13.2.5.4 Certifications
13.2.6 L’Hermitage
13.2.6.1 Company Overview
13.2.6.2 Product Portfolio
13.2.6.3 Demographic Reach and Achievements
13.2.6.4 Certifications
13.2.7 Others
14 Key Trends and Developments in the Market
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