United States ADAS Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2025-2034)

United States ADAS Market Growth

The United States boasts one of the most significant automotive markets globally. According to Autos Drive America, international manufacturers produced 5 million vehicles within the United States in 2020. In 2019, the total foreign direct investment in the United States automotive sector amounted to USD 143.3 billion. During 2020, the United States exported 1.4 million new light vehicles and 108,754 medium and heavy trucks, collectively valued at over USD 52 billion, to more than 200 international markets, consequently leading to the United States ADAS market expansion. The growth of the automotive sector fuels the demand for ADAS, as an increasing number of vehicles integrate safety and automation technologies. The rising consumer demand for improved safety, coupled with regulatory requirements for crash avoidance, propels the adoption of ADAS, thereby enhancing driving safety and facilitating the shift towards semi-autonomous and fully autonomous vehicles.

As per the United States ADAS market analysis, in 2023, electric vehicle sales approached 14 million units, with 95% of these sales occurring in Europe, China, and the United States. By the conclusion of 2024, it is anticipated that electric vehicle sales in the United States will increase by 20% compared to the previous year, resulting in nearly half a million additional sales relative to 2023 figures. The growth of the electric vehicle market is driving an increased demand for ADAS, as manufacturers of electric vehicles emphasise safety, efficiency, and automation features. The integration of ADAS is in harmony with electric vehicles advancements, providing collision avoidance and intelligent driving functionalities that enhance the user experience and facilitate the transition towards autonomous and sustainable transportation solutions.

Key Trends and Developments

United States ADAS Market Trends

The market is witnessing significant growth, propelled by advancements in technology, supportive regulations, and a rising consumer preference for enhanced safety in driving. Prominent trends include the incorporation of artificial intelligence and machine learning, which improve the precision of real-time threat detection and response mechanisms. There is also a heightened emphasis on the use of sensors and cameras to enhance adaptive cruise control, lane-keeping assistance, and emergency braking systems. The expansion of electric vehicles further stimulates the demand for ADAS, as manufacturers of electric vehicles prioritise the implementation of sophisticated safety features. Moreover, regulatory agencies are advocating for the mandatory inclusion of safety systems, thereby accelerating the integration of ADAS in both luxury and standard vehicle categories, which promotes widespread acceptance.

United States ADAS Industry Segmentation

United States ADAS Market Share

Based on vehicle type, the market is segmented into passenger cars and commercial vehicles. The passenger cars segment is projected to dominate the market, representing a CAGR of 17.4%, leading to the United States ADAS market development. The integration of ADAS in passenger vehicles is increasing, propelled by enhanced safety features including adaptive cruise control, automatic braking, and lane-keeping assistance. These innovations not only provide greater convenience for drivers but also meet regulatory standards, contributing to their widespread implementation in modern automobiles.

Leading Companies in the United States ADAS Market

Market players are focusing on the adoption of technological upgradation to improve the United States ADAS market outlook and to gain a competitive edge in the market.

Garmin Ltd.

Established in 1989 and located in Olathe, Kansas, Garmin Ltd. is a leader in GPS technology, catering to a wide range of applications such as aviation, automotive, and marine sectors. The company offers communication, navigation, and sensor-based products designed for both consumer and professional markets.

Valeo SE

Founded in 1923 and headquartered in Paris, France, Valeo SE is a prominent global supplier in the automotive ...

Hitachi Ltd.

Hitachi Ltd., founded in 1910 and based in Tokyo, Japan, operates in various sectors, including information te...

Ouster, Inc.

Founded in 2015 and situated in San Francisco, California, Ouster, Inc. focuses on digital lidar sensors utili...

*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*

Other major players in the market are Continental AG, Robert Bosch GmbH, Denso Corp., Magna International Inc., ZF Friedrichshafen AG, and NXP B.V., among others.