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The toy market is geared towards considerable growth due to various factors. These include a growing emphasis on childhood development, increasing online retail, a rise in disposable income, and increasing number of specialty toy stores. Also, there is an ever-increasing focus on manufacturing safe and sustainable toys using ethical production practices.
Moreover, smart toys integrated with modern technology such as augmented reality are witnessing high demand and propelling market expansion as parents are choosing toys that serve as an educational tool and foster skills such as critical thinking, problem-solving, spatial awareness, and language fluency through an immersive play experience. Examples include Clementoni Play Lab, Hasbro Twister Air Party Game, and Mario Kart Live Circuit, among others.
Furthermore, subscription-based boxes containing age-relevant toys and activities coupled with elements of surprise and discovery are gaining traction as they are convenient, easy to access at regular intervals, and offer a wide range of services at an affordable price. Examples of subscription boxes include Lovevery Play, KiwiCo STEM, ToucanBox Craft, and Cubie Maths, among others.
Also, licensed toys based on popular figures from movies, TV shows, comics and real life are experiencing popularity that can be attributed to the deep emotional connection customers have with the characters. This has boosted market growth as these toys appeal to both children and collectors. For instance, In March 2024, Mattel, Inc. launched its IWD collection which consists of eight dolls based on famous female figures including UK actor Hellen Mirren.
United Kingdom Toys Market Size
United Kingdom Toys Market Growth
United Kingdom Toys Market Share
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 3.91 billion.
The market is estimated to grow at a CAGR of 4.0% between 2024 and 2032.
The United Kingdom toys market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 5.56 billion by 2032.
The major drivers are rising disposable income, increasing focus on child development, and sustainability concerns, among others.
The key trends of the toys market in the United Kingdom include the emergence of smart toys, subscription boxes, and licensed toys, among others.
Based on age group, the market is mainly divided into up to 5 years, between 5 to 10 years, and above 10 years.
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, and online, among others.
The key players in the market are Mattel, Inc., Hasbro, Inc., LEGO System A/S, Orchard Toys Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Ltd., Tomy Co. Ltd., Hornby Hobbies Limited, Brazier & Co. Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124