Base Year
Historical Year
Forecast Year
The United Kingdom toys market reached a value of approximately USD 3.91 billion in 2023. The market is projected to grow at a CAGR of 4.0% between 2024 and 2032, reaching a value of around USD 5.56 billion by 2032.
| United Kingdom Toys Market Report Summary | Description | Value |
| Base Year | USD Billion | 2023 |
| Historical period | USD Billion | 2018-2023 |
| Forecast Period | USD Billion | 2024-2032 |
| Market Size 2023 | USD Billion | 3.9 |
| Market Size 2032 | USD Billion | 5.6 |
| CAGR 2018-2023 | Percentage | XX% |
| CAGR 2024-2032 | Percentage | 4.0% |
| CAGR 2024-2032 - Market by Region | Scotland | 4.4% |
| CAGR 2024-2032 - Market by Region | Wales | 4.2% |
| CAGR 2024-2032 - Market by Age Group | Up to 5 Years | 4.5% |
| CAGR 2024-2032 - Market by Distribution Channel | Online | 5.6% |
| Market Share by Region | England | XX% |
The toy market is geared towards considerable growth due to various factors. These include a growing emphasis on childhood development, increasing online retail, a rise in disposable income, and increasing number of specialty toy stores. Also, there is an ever-increasing focus on manufacturing safe and sustainable toys using ethical production practices.
Moreover, smart toys integrated with modern technology such as augmented reality are witnessing high demand and propelling market expansion as parents are choosing toys that serve as an educational tool and foster skills such as critical thinking, problem-solving, spatial awareness, and language fluency through an immersive play experience. Examples include Clementoni Play Lab, Hasbro Twister Air Party Game, and Mario Kart Live Circuit, among others.
Furthermore, subscription-based boxes containing age-relevant toys and activities coupled with elements of surprise and discovery are gaining traction as they are convenient, easy to access at regular intervals, and offer a wide range of services at an affordable price. Examples of subscription boxes include Lovevery Play, KiwiCo STEM, ToucanBox Craft, and Cubie Maths, among others.
Also, licensed toys based on popular figures from movies, TV shows, comics and real life are experiencing popularity that can be attributed to the deep emotional connection customers have with the characters. This has boosted market growth as these toys appeal to both children and collectors. For instance, In March 2024, Mattel, Inc. launched its IWD collection which consists of eight dolls based on famous female figures including UK actor Hellen Mirren.
“United Kingdom Toys Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
| CAGR 2024-2032 - Market by | Age Group |
| Up to 5 Years | 4.5% |
| Between 5 to 10 Years | 4.2% |
| Above 10 Years | 3.8% |
Market Breakup by Age Group
| CAGR 2024-2032 - Market by | Distribution Channel |
| Online | 5.6% |
| Specialty Stores | 4.2% |
| Supermarkets and Hypermarkets | 3.8% |
| Others | 3.6% |
Market Breakup by Distribution Channel
| CAGR 2024-2032 - Market by | Region |
| Scotland | 4.4% |
| Wales | 4.2% |
| England | 3.8% |
| Northern Ireland | 3.6% |
Based on age group, the market is segmented to cater to the needs of children up to 5 years, between 5 to 10 years, and above 10 years. Toys for children up to 5 years old aim to engage the senses and improve motor skills. These toys include rattles, puzzles and games, dolls, plush, and action figures, among others. Thus, the age group of up to 5 years is expected to grow at a CAGR of 4.5% over the forecast period. On the other hand, toys for children between 5 to 10 years are meant to develop math skills and team spirit such as slime, building sets, sports equipment, and remote-control cars. For children beyond 10 years, toys that foster competition like gaming consoles, board games such as Monopoly and Chess, and science kits are available in the market.
Market players are incorporating smart technology with toys and striving to meet strict regulatory standards laid down by the government.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Age Group |
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| Breakup by Distribution Channel |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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United Kingdom Toys Market Size
United Kingdom Toys Market Growth
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2023, the market reached an approximate value of USD 3.91 billion.
The market is estimated to grow at a CAGR of 4.0% between 2024 and 2032.
The United Kingdom toys market is estimated to witness healthy growth in the forecast period of 2024-2032 to reach a value of USD 5.56 billion by 2032.
The major drivers are rising disposable income, increasing focus on child development, and sustainability concerns, among others.
The key trends of the toys market in the United Kingdom include the emergence of smart toys, subscription boxes, and licensed toys, among others.
Based on age group, the market is mainly divided into up to 5 years, between 5 to 10 years, and above 10 years.
Based on distribution channels, the market is segmented into supermarkets and hypermarkets, specialty stores, and online, among others.
The key players in the market are Mattel, Inc., Hasbro, Inc., LEGO System A/S, Orchard Toys Ltd., Simba Dickie Group, Moose Toys Ltd., Spin Master Ltd., Tomy Co. Ltd., Hornby Hobbies Limited, Brazier & Co. Ltd., among others.
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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