United Kingdom Television Market Report and Forecast 2025-2034

United Kingdom Television Market Size

The United Kingdom television market reached around USD 5.80 billion in 2023. The market is projected to grow at a CAGR of 2.1% between 2024 and 2032, reaching almost USD 7.05 billion by 2032.

United Kingdom Television Market Outlook

• In 2022, 79% of the UK’s population watched television once a week.

• In 2022, the average viewing time on television was two hours and thirty-eight minutes in the UK.

• Unequal accessibility to streaming services in the UK is expected to sustain the demand for TV in low-income households.

United Kingdom Television Market Growth

Public service broadcasters in the UK, such as Channel 4 and BBC, enjoy a huge viewership because of their coverage of the most valued moments in the UK’s history. This includes the coverage of the FIFA World Cup of England versus France, which enjoyed a viewership of 16.1 million people, and the Platinum Jubilee, which boasted 13.2 million views.

In 2022, investments in news programmes recorded a year-on-year growth of 42%, reaching 189 million pounds, pointing towards the persistent demand for news on live television in the UK. This is expected to drive the demand for LED, plasma, and LED TVs in the United Kingdom in the coming years.

TV audiences aged over 65 years are increasingly adopting streaming services due to the widespread internet accessibility and the introduction of new television models, such as smart TVs. Such televisions enable consumers to stream different OTT platforms on a single screen and enjoy an immersive viewing experience. They also combine the features of linear television and smartphones into one, which appeals to an audience that engages with a variety of content, including comedy, thriller, and non-fiction. The declining subscription costs of OTT platforms and the introduction of cost-effective models of smart TVs are expected to play a critical role in driving the market growth in the forecast period.

United Kingdom Television Industry Segmentation

United Kingdom Television Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Smart TV 

• LCD, Plasma, and LED TVs 

• Cathode-Ray Tube (CRT) and Rear-Projection TVs 

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Region

• England

• Wales

• Scotland

• Northern Ireland

United Kingdom Television Market Share

Based on the distribution channel, the market is divided into online and offline. Over the forecast period, online distribution channels are expected to remain the key market segment, as the provision of attractive discount offers, doorstep delivery, and product installation save consumers from the hassle of store shopping.

Leading Companies in the United Kingdom Television Market

Key market players are focusing on introducing innovative designs of linear televisions into the market. Besides, the rapid growth in consumption of OTT content is increasing the demand for connected TVs, which is expected to drive the market growth in the coming years.

• Samsung Electronics Co. Ltd.

• LG Corp.

• Panasonic Holdings Corp.

• Sony Group Corp.

• Toshiba Corporation

• Hisense International Co., Ltd.

• Cello Electronics UK Ltd.

• KONKA Group Co. Ltd.

• Hon. Hai Precision Industry Co., Ltd. (Sharp Corp.)

• Others

Key Highlights of the Report